After too long, business is becoming more immediate and visual.
Think of it this way – a couple of thousand years ago business was often done in a market place or trading post, face to face in person. Technology meant supply lines and trade was able to extend geographically so business had to be conducted in part, with asynchronous delayed communication by post and then the telegraph. Read More »
Tags: Cisco IT, cisco on cisco, coc-collaboration, collaboration, Collaboration Edge, jabber, video
When the Best of Interop 2015 award winners were announced at the Mandalay Bay Convention Center in Las Vegas, the ITD team members couldn’t control their emotions. This team is well known to work in a startup-mode — comes up with new ideas, builds a prototype, demonstrates it to the executives and SEs, goes into execution mode, and delivers a world class solution.
As the leader of this team, I was asked by several media representatives for an interview. Here is an interview by Information Week news desk (watch full-screen for HD):
ITD (Intelligent Traffic Director) is now shipping on Nexus 9k/7k/5k series of switches.
Here is an informative blog on ITD.
Tags: best of interop, Best of Interop 2015, Best of Interop Finalist, Big Data, Cisco, Cisco Nexus, Cisco Nexus 5600, Cisco Nexus 7000, Cisco Nexus 9000, Cisco Nexus Switches, cloud, Cloud Computing, data center, innovation, interop, ITD, load balancer, nexus, Nexus 7000, NFV, SDN, server load balancer, Service Provider, video
The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at the retailer’s site and 21% look at apps.
Furthermore, according to Laura Wade-Gery, executive director of Multi-channel eCommerce for Marks & Spencer, “Shoppers who shop on our website as well as in our stores spend four times as much; throw smartphones into the mix and they spend eight times as much.” Enabling web, mobile, and video experiences in the store represents a huge opportunity – whether it is interactive, connected digital signage; Wi-Fi; employee-focused endless aisle apps; and so on.
Yet the majority of our customers face the reality that digital innovation is overwhelming their enterprise network. Everything from web apps, HD video, software updates, mobile apps, and even digital signage are traversing the network eating up valuable bandwidth. In addition, most retailers subscribe to doing more with less – particularly when it comes to IT – so upgrading enterprise network bandwidth across every store every few years is often just not viable, both from a budget and agility perspective. That is not to mention that a lot of Cisco customers can’t upgrade their bandwidth due to store location even if they wanted to.
But bandwidth constrained enterprise networks are only one side of the story. Latency is the other, whether caused by distance or amplified by enterprise network architectures such as backhauling Internet traffic over the WAN through the datacenter and out to the Internet. Currently, the vast majority of retailers use this network topology for store Internet access.
And as we all know, high latency is particularly detrimental to web application performance.
Just look at the difference in latency and bandwidth between in-store and residential Wi-Fi. In fact, latency for in-store Wi-Fi is higher than latency for LTE.
The bottom line is that congested, high-latency, low bandwidth enterprise networks result in slow HTTP applications, video, and software updates.
And we all know that video or apps that are slow or not working properly are bad for business. There has been plenty of research highlighting the fact that as web apps get slower, conversion rates decrease, abandonment rates increase, and employee productivity plummets.
In other words, slow apps – whether inside or outside the store – equals unhappy customers and unproductive employees. The answer to this problem? Retailers need to focus on accelerating HTTP/S applications, video and software updates while maximizing enterprise network bandwidth to ensure fast, high-quality experiences to all of your end users.
To learn more, be sure to register to join us on June 16 for a free one-hour webcast.
Tags: App, application, ecommerce, Lorenz Jakober, retail, shopper, signage, video, web, wi-fi
I am a videographer in Cisco IT. Often when I introduce myself, people are either intrigued or utterly confused. Cisco is full of software and hardware engineers, IT architects, IP telephony wizards, and sales account managers galore. Where does videography fit in? Read More »
Tags: Cisco IT, cisco on cisco, coc-business-of-it, video, videography
I recently returned from a Financial Services Summit event in China, where I discussed trends in an omnichannel delivery strategy with an audience from 30 banks. A central part of my discussion was the notion that things are not changing, they’ve already changed. Consumers across the globe have a heavy appetite for digital services.
Digital consumers across all age groups are adopting new digital behaviors at a faster pace. For example, it took one European bank 10 years to have 20 million hits per month on their website, but when they introduced their new mobile banking app, it only took 1.5 years to reach 20 million hits per month.
In a recent Internet of Everything (IoE) in Financial Services consumer study conducted by Cisco across 12 countries, we saw that in China, there is a high interest for alternative banking solutions. However, this same group of respondents (72 percent) put the branch as their first preference for opening up an account. We saw similarly high scores across Brazil, India, Russia and Mexico. The U.S. consumers came in at 60 percent.
So, what does this tell us? For one, it tells us that we need to not only evolve our mobile strategy but also see the branch as a valuable asset that is complementary to mobile and still core to any omnichannel banking delivery model.
Yes, the branch still matters. From opening up an account, to applying for a car loan or even a mortgage, there is an educational and personal interaction component to that journey. Consumers often feel that they are not fully equipped to make decisions about financial products and services alone and often seek advice and guidance from a trusted banking specialist. Read More »
Tags: Cisco, customer experience, digital bank, Financial Services, Internet of Everything, IoE, omnichannel, Personalization, remote expert, retail banking, video