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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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Video: What will it cost? Part 2

Video: What will it cost? Part 2

If you read my previous Blog about the cost of video you probably thought, “Ok, but how much will it cost? What are the numbers?” So here we go, part 2….

Some ground rules for the discussion.

Not all corporate videos are created alike so I will break the discussion down into different categories of video. Additionally I will give a range of costs in US dollars with the core assumption that professional resources (aka people and equipment) are being used and any travel expenses are separate. All videos are no more than about 5 minutes in length.

Keep in mind that if you can get Joe in the Marketing Department that has a video camera and can edit to help for free that does not mean the cost of the video is free. There is an intrinsic value in Joe’s time, expertise and the use of the equipment.

Category 1: A basic talking head video. Example:

The first category is a basic video with just one person talking to the camera. No script, no graphics and little or no editing.  Can be done with a cell phone for a cost of $0 but quality could be an issue. At the other end of the range would be a camera crew of 1-2 people to setup a camera with nice lighting, maybe a teleprompter, and an hour or two of editing out the mistakes for a cost of up to $2,000. So, a Category 1 video has a cost range of $0 to $2,000.

Category 2: A basic 1-2 person video with limited graphics. Example:

Add some basic graphics and perhaps a second person to the Category 1 video and you have increased your costs slightly. Now you must do some editing to insert the graphics or do the taping with more elaborate equipment to “switch” in the graphics. If the two people are on camera together then quality sound is an issue that might require 2 microphones and an audio mixer. If the people are taped separately then more editing is required.  Cost range $1,500 to $4,000.

Category 3: A basic scripted video with narration, on camera talent and limited graphics. Example:

Category 3 takes the jump into simple scripted videos. Perhaps it is an internal training video or a product overview. You have 3 core costs: script, 2-3 person video crew and editing.  There are a lot of variables such as non-professional talent vs. professional actors, professional scriptwriter vs. in-house writer and the numbers of days and locations for taping. Typical cost range $5,000 (non-professional writer and talent) to $25,000 (professional writer and talent).

Category 4: Testimonial or success story. Example:

Category 4 is the basic testimonial or success story. The core expense is the on-location tapings with an experienced video crew that can setup quickly and not be too invasive. Selecting and editing the comments into a cohesive story can be time consuming. Typical cost range $15,000 to $40,000 (remember that travel expenses are not included in the ranges).

Category 5: A complex scripted video with narration, graphics and on camera talent. Example:

Category 5 moves up the scale to create a more engaging or fun video. Perhaps it is a marketing video or something motivational. Costs include: professional scriptwriter, actors, 3-4 person video crew, professional graphics and/or animation and editing. Every component becomes more critical in this type of video and lack of quality in any component can hinder the effectiveness of the video. Typical cost range $30,000 to $70,000.

Category 6: A complex scripted video with an analogy, motion graphics, and complex location video shoots. Example:

Category 6 pulls out the stops to create a visual experience. The script must be more precise and visual. The video crew and type of equipment required is high end. Editing becomes much more expensive to incorporate the graphics. Typical cost range $50,000 and up.

Summary

Of course not everything fits into these neat categories but this can help identify a budget and frame the discussion with your video production resources. Good luck….

 

 

 

 

 

 

 

 

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Why We’re Joining the Linaro Digital Home Group

Ken Morse HeadshotWritten By Ken Morse, CTO, Connected Devices, Cisco

One of the unmistakable trends happening in consumer electronics is the steady and seemingly unstoppable rise of ARM-based chips as the norm in all kinds of gear, and particularly mobile devices such as tablets, and smart phones.

It follows that ARM-based silicon is favored in the mobile environment because it’s designed to work in smaller and smaller form factors, with keen attention to power conservation and heat mitigation. Similarly, we are now seeing a trend of ARM-based designs taking hold in Customer Premise Equipment (CPE) such as set-tops and gateways.

(And after all, what’s the difference between an IP set-top box and a tablet? One has a wire that goes to the TV, essentially.)

The “keeper,” if you will, of Linux distributions for ARM-based silicon is The Linaro Foundation. Which is why you might have seen news (if not, click here) about us and several others, Read More »

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ANGA COM 2014 Closes on a Positive Note: Key Highlights from the Show Floor

Another successful ANGA COM for Cisco.

The event itself attracted 17,000 visitors and 1,700 participated in the Congress, listening to over 100 speakers – both areas attracting more people than last year – this is indeed a growing show!

Cisco was well represented in panels and speaking sessions throughout the event, with Alon Bernstein´s talk on virtual CMTS’, Yves Padrines’ panel on Connected & Smart Homes  - which was very well attended in spite of taking place on the last afternoon – we counted over 300 people!  And of course my own involvement on a panel to discuss how Cloud is key to keeping service provider’s competitive against new players such as the Over-The-Top (OTT) providers.

Cloud or Not to Cloud, That is the Question! from Cisco Service Provider

Above: Check out my presentation from ANGA -- ‘Cloud or not to Cloud, that is the question!’

The main Read More »

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5 Reasons for Midsize Businesses to Use Video Collaboration

I’ve been talking for a while now about how effective video collaboration is and how video technology can enhance and improve the way businesses collaborate. Many of you may still think that videoconferencing is only for the larger companies with multiple locations and large budgets to cover a video technology investment, but I disagree.

Here are five reasons that that I think midsize businesses should consider using video collaboration.

  • Video Collaboration products are easy to use: At Cisco we design our video technology products to be intuitive and easy to use. This means the user interface in the smallest video endpoints works the same as the controls in the largest, so anyone can make a video call anytime they need to.
  • Video is becoming the norm: Many organizations are realizing the benefits and ROI of using video collaboration to extend their business boundaries. Meeting with partners and customers around the world – just like they are around the corner – have enabled organizations to do business in ways they never thought possible before.
  • Utilizing video can increase productivity and profits: Read More »

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