With all the talk around virtualization in our industry, it’s easy to get a bit confused. Between our industry’s love of acronyms and passionate evangelism of technological specs, it can be far too difficult at times to determine what’s really important, what is real, and what is just talk. Our announcement of the Cisco Evolved Services Platform today is meant to address these very points. It represents the progress we’ve made on our provider virtualization strategy and, unlike many others in the industry, orients the talk of virtualization around real business benefits and customer deployments.
The Evolved Services Platform represents a fundamental shift in the way service provider networks will be built. It not only has the industry’s broadest, most comprehensive range of virtualized functions, but it also orchestrates them to create, automate and provision services in real time, across compute, storage and network functions across the entire architecture. As the middle layer of the Cisco ONE SP architecture which works in conjunction with the infrastructure layer – the Evolved Programmable Network which we announced in September – the ESP ensures the right type of experience for subscribers regardless of how or where they connect to the network. And it does this while also delivering both significant operational cost savings and the ability to more easily and quickly pursue new revenue generating opportunities. In essence, the ESP does the equivalent for a service provider business as a retail storefront, factory, and tool kit would do for a manufacturer. It allows them to “manufacture” network experiences quickly, efficiently, and in a customized manner.
Those experiences can be many and span the entire provider’s existing services portfolio, plus an ever increasing array of new services that are now or will be possible in Internet of Everything. But to help keep the business orientation of this announcement, we’re announcing the first two service modules, complete with business models that can help quantify the benefits to the providers that are interested in or already deploying them: Read More »
Tags: Cisco ONE, cloud, epn, evolved programmable network, evolved services platform, mobility, Service Provider, video, virtualization, virtualized
Last fall, I was standing in a hotel lobby in Boca Raton, Florida, where I was attending our annual Collaboration Summit. I noticed an energetic woman walking directly toward me. “It’s so great to see you!” she said when she reached me.
I quickly attempted to access the facial-recognition software in my own brain to identify her.
Click, click, click…
I’m terrible with faces.
Click, click, click…
I think I recognize people I don’t know, and I don’t recognize people I’ve met.
Click, click, click…
She saved me further embarrassment and introduced herself. We’d recently worked on a big presentation together. Over instant messaging and e-mail. And on the phone. We’d never met in person, but she recognized me immediately. Why? Because I always use video in online meetings and conference calls.
Later that evening, I went to a reception with a group of customers. In the weeks prior, I’d had WebEx meetings with many of them to review agendas and answer questions. Several people approached me saying they’d recognized me from the call. One said she wasn’t sure she was at the right reception until she saw me there.
I don’t use video because I’m enamored with my own visage, but because I find it useful. And easy to do. At first it was a bit awkward – did I just scratch my nose? – but it quickly became routine. Sometimes I’m the only person on a call using video. Other people will often start their video after noticing that I’m using mine.
A Forrester study of how knowledge workers collaborate showed that 71% work from a personal desk within their organization four to five days per week. And even for collaborative tasks, employees tend to work from their desks to a much greater extent than at any other location, such as a conference room. Case in point: they make 88% of phone calls from a personal desk at work. Read More »
Tags: Cisco, collaboration, online meetings, video, video conferencing, videoconferencing, WebEX
It hasn’t been all that long since HD-quality video gained widespread acceptance as an industry standard. Yet a new resolution standard is capturing the attention of the broadcast world. It’s known as 4K (or Ultra High Definition – UHD), and it offers viewers four times the picture resolution of standard HD. At CES 2014, one of the hot trends among TV set manufacturers, along with sets that curve and flex, was a 4K display. It’s the new standard for TVs, and while it currently has a price point that keeps it firmly high-end, the story sounds familiar: 4K TV sets will only get cheaper to manufacture, consumer demand will grow, and broadcasters will need to adapt.
So is change inevitable? Actually, no.
For 4K to truly develop into an industry standard, it will require several players in the video value chain to row in the same direction at the same time. This could certainly happen, but by no means is this assured. For instance, 4K TVs need content filmed in 4K. Will this become a new standard? Perhaps, but this would require significant and costly changes for an industry that only recently embraced the HD standard.
Even if Read More »
Tags: 4k, directv, hdmi, lcd, led, Service Provider, tv, video, videoscape
The Cisco Visual Networking Index (VNI) confirms much of what we already know: Service providers will need to carry more video traffic to more devices delivered as unique on-demand streams. All at the time and place of the end-user’s choosing.
But the sheer scale of this demand makes interesting reading. The Cisco VNI projects that by 2017, the global Internet will reach nearly half (48%) the world’s population, each with roughly five devices and machine-to-machine connections. Together, they will drive a total of 93 exabytes of internet traffic per month. Significantly, Internet video will make up two thirds of this Internet traffic, 65% of which will be carried over content delivery networks (CDN).
And it’s not only Internet video.
Cisco VNI also projects that by 2017, video on-demand (VOD) traffic will nearly triple as it reaches 400 million global subscribers.
The bottom line is that service providers need to deal with unprecedented scale requirements with ever greater capabilities to manage and monitor their CDNs.
The question, of course, is Read More »
Tags: cdn, Service Provider, vds, video, Video On Demand, videoscape, Videoscape Distribution Suite, VOD
Have you ever loved something so much you had to write a letter making your feelings known? We understand. At Cisco, we all feel a strong love for video and this Valentine’s Day Cisco Collaboration finally tried to put into words just how strong that love is.
It’s a unique kind of love, but there are some familiar themes. Video makes our days better and our lives easier. We have relied on video to be there for us throughout the years and our passion for video has not diminished, it has only grown stronger. Video has made some amazing stories possible and saved us time, money, and countless hassles. Take a look at our love letter to video to see just how deep our love really goes.
Tags: Cisco, collaboration, love letter, TelePresence, Valentine's Day, video