How would you define ‘digital’? As a communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live without?
I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’
So, I asked around to find out the word-on-the-street around ‘digital’. I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints. In the video, you can learn what others think ‘digital’ is, as well as how we define it.
Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.
In my experience helping customers implement video solutions, their goals are usually to increase efficiencies, reduce expenses and even generate new lines of business. Cisco Collaboration Change Management Services (CCMS) helps customers accelerate adoption of collaboration solutions to achieve your targeted business goals. CCMS has a global team of experts in change management, communications, training, governance, marketing, operational processes and adoption analytics ready to help. View this video to learn how one company realized the full benefits of their video solution.
Overall, our team has noticed there are 5 common traits among successful customers:
An organization’s strategic objectives drive how, where, and why video is used
Customer A’s strategic objective was to aggressively expand in emerging markets over the next 3 years. This strategy was widely communicated and cascaded into operational goals throughout the company. Significant investments were made to increase the size and quality of the sales teams in the Brazil and China sales offices. Additionally, the customer purchased Cisco TelePresence video units for these offices to accelerate growth. The ‘boardroom ROI’ for this investment would be realized by achieving the expansion goals in Brazil and China.
A business unit sponsor leads the deployment (not IT), communicates their vision, and sets expectations about how video will make a difference. Read More »
As discussed in one of my previous blogs, more and more companies are deploying premium quality video endpoints in hot desking areas or quiet rooms. Hot desking means I can be at any desk within any location of my organization and make and receive calls using my own personal number and identity. By adding this capability to our video endpoints, Cisco is further supporting the concept that video is becoming the new voice and our customers can now enjoy feature parity between our video endpoints and Cisco Unified Communications IP telephones.
This signature feature is available in the latest software release for EX, MX, SX and C-series Cisco TelePresence Endpoints with TelePresenence Touch. Now you can sign in with your user name and pin to make a Cisco Telepresence endpoint “yours” for the desired period of time.
I strongly believe that user satisfaction and productivity increases by Read More »
Recently Cisco made significant efforts around open sourcing our H.264 implementation, including covering the MPEG-LA licensing costs for distribution and working with Mozilla to add support for H.264. However, in this attempt to unstick the logjam that has occurred in the standards bodies, the Internet Engineering Task Force (IETF) failed to reach consensus on the selection of a common video codec.
Cisco’s Jonathan Rosenberg explored this topic more in a recent Collaboration blog post. Read on to find out how we’re planning to move forward and why this conversation is definitely not over!
Cisco recently announced that we would open source our H.264 implementation under favorable open source terms, and more importantly, provide a binary distribution of that implementation that could be downloaded and integrated into browsers and other applications. We said we’d cover the MPEG-LA licensing costs for this distribution as well. Mozilla responded by saying that, based on this, they would add H.264 to Firefox, using our technology.
Part of our motivation for making this announcement was to unstick the logjam that has occurred in the standards bodies. The Internet Engineering Task Force (IETF) is defining the standards for how real-time voice and video will work natively in the browser. Selection of a common video codec is part of that process. The group has been highly divided on this topic, with two camps – one (including Cisco), in favor of industry standard H.264, and others in favor of Google’s VP8 technology.
We hoped that our announcement, and Mozilla’s agreement to support H.264 as a common codec, would provide enough impetus to sway the standards to a concrete decision so that the industry could move forward. Alas, that was not the case. Despite what we felt was a fairly objective analysis on the reasons why H.264 was a better choice for the overall success of real-time communications on the web (click here for a recording), the IETF failed to reach consensus.
Obviously, we’re very disappointed by this. Read More »