Cisco Blogs


Cisco Blog > Collaboration

A Pervasive Video Experience Is an Integrated Experience

March 14, 2014 at 9:25 am PST

Video is a hot topic for Cisco collaboration right now. On Wednesday, we announced a series of new products that help businesses of every size make high-quality video accessible to every employee. At Enterprise Connect next week in Orlando, Florida, Rowan Trollope, who leads Cisco’s Collaboration Technology Group, will be a keynote speaker and discuss why video is so important to the collaboration experience and the new way we work.

In fact, many other companies are also seeing the high value of video to the enterprise today and are entering the video market. With so many options to choose from, how do you determine the right video solution for your company? I’d say it depends on a number of things:  the experience you are seeking, the business results you want to achieve, and how flexible you need your collaborative architecture to be.

For example, would you like to do real-time video communications with your customers using WebRTC? Do you plan to put on webcasts and virtual events at your company to save on travel costs?  Will you deploy private or hybrid cloud models to achieve more architectural agility? Are mobile video apps part of your BYOD strategy? Maybe you would like to do all of these things.

An important part of achieving an exceptional collaboration experience is integration. For users to have a productive and seamless experience, you must implement a fully converged solution and take steps to ensure user adoption. Cisco Services helps that “delightful” experience emerge on a browser or in the boardroom by putting technology and complexity in the background.

The integrated video experience Read More »

Tags: , , , , , , ,

Surviving the Conference Call: There is a Better Way

Wall Street Journal writer Sue Shellenbarger makes some great points in her recent article “Surviving the Conference Call.” She points out many of the downsides of not collaborating in person — people multitasking during calls, bad audio, the inability to build rapport.

I remember those days well. For me, they’re in the past because I use video on nearly every call I make, whether it’s a group conference call or a 1:1 conversation with a co-worker.

Shellenbarger reports that about 65% of all conferencing is still done via audio calls, according to Wainhouse Research. To some, video may seem like the future, but it’s really available and affordable here and now. It’s moving from an executive-only tool to something available to everyone.

At first I was surprised that Wainhouse predicts time spent in audio conferences in the U.S. will continue to grow 9.6% a year through 2017. But in context, it’s pretty slow growth compared to predictions for video conferencing (check out Figure 14).

True, video is a new concept for many of us. Just the idea of being heard and seen is a hurdle for some people. I used to hide from cameras at parties and now I use one throughout the day. The benefits quickly outweighed any awkwardness. I found right away that the ability to have eye contact with people and see their physical reactions during a conversation makes a significant difference in the communication. Read More »

Tags: , , , , , ,

Creating the Next Generation of Collaboration Experiences

If you’ve been following Cisco Collaboration recently, you’ve probably noticed we’ve been changing things up…and I don’t mean just a little. Truth is, we’ve been busy completely reimagining collaboration and setting the foundation for a revolution in the industry.

We’re listening to users who have told us that they are frustrated with today’s tools and, more importantly, these tools limit their ability to work the way they want.  We are building collaboration tools that are simple, elegant and beautiful. Tools that get out of the way, reduce friction and let you work the way you want.

I am proud of the technology we announced today.  It represents the largest single change to Cisco’s collaboration portfolio since the initial launch of TelePresence and every stitch of it meets the “new Cisco Collaboration standards”—meaning you will love the attention to detail and want to use it.

We have an uncompromising approach to the user experience that includes the delivery of incredible video experiences from the boardroom to the browser and all the spaces in between. Cisco’s affordable endpoints for spaces and organizations of all sizes and all use cases will make that happen. And when we can get these experiences into the hands of users, amazing things will occur.  We truly believe that these next gen tools will let users work the way they want to work.

As proud as we are of these new offerings, here’s the very best part:  Read More »

Tags: , , , , ,

Clouds Are Everywhere, But Which Cloud for Collaboration?

Which cloud is best for Collaboration?  Simple -- the one that fits your needs. With so many cloud options out there offering a variety of different services, it’s easy to get confused. When making a decision, consider what is essential to collaboration in your business. How do users want to experience the services? What are their needs?  Let’s break it down using me as a use case:

  • Conversations & Conferencing -- I am heavily reliant on voice and video. I need it on all my devices, with no compromises on availability, security or quality.  About 40% of my day is spent in web or video conferences, with one or many people  (I guess this is why WebEx is the second largest business SaaS service!).  For me, I must have a reliable service that performs regardless of how it is deployed.  If my company has chosen the cloud for strategic or financial reasons then that is kind of irrelevant to me – I just want it to work…  and work well.
  • Email, IM and Content -- IM enables me to get information when I need it.  If not, I typically get it from a document sharing space.  Happily, I am spending less time in email these days.  So for these types of collaboration tools I am more interested in what the cloud has to offer.  Decisions made by IT have a material impact on me and my working environment.  Here at Cisco I jump at the chance to be on a trial or pilot of a new technology.  Not only do I get to play with all the new toys, I get ahead of the pack and get access to new productivity tools that make me more effective…  they help me.
  • Customer Services -- I like to choose how and when I interact with people.  I also like to help myself first, and then call out for help as required.  So I like to do business with organizations that allow me to do this.  If they don’t, I generally try to avoid doing business with them.

For most organizations, Read More »

Tags: , , , ,

Virtual Bankers Save Hours and Dollars

We are looking forward to an exciting 2014 where many are predicting this is the year of the Internet of Everything. We foresee this trend affecting the banking industry as well.

As most consumers get connected using their latest version of a smartphone, mobile tablet, or gaming system, these technologies are changing how consumers interact in every aspect of their lives. For example, consumers are getting more accustomed to instant, intimate video conversations with friends and family from their homes, so the next logical step is to add these features outside the home.

Many banks are looking into using video conversations to engage more effectively with customers. UMB Bank, a retail bank based in Kansas City, has transformed how they interact with customers by using Cisco’s video conferencing solution and Syngrafii’s LongPen Solution that resulted in 500 transactions conducted via video with a virtual banker…saving nearly 150 hours for bank personnel. 

These time savings grew wallet-share by enabling UMB to meet with and call an additional 1,000 customers and helped the branches increase revenue by nearly 50 percent.

(Source: St.Louis Dispatch, Dec. 20, 2013)

(Source: St.Louis Dispatch, Dec. 20, 2013)

Read More »

Tags: , , , , , ,