I work for a technology company — in emerging technologies, no less — but keep finding myself on the end of the technology adoption curves. It was 2000 before I got my first cell phone, and I’m still using a non-touch-screen Blackberry. Even my two-year old son looks at me with pity when he watches me use my phone.
Part of the reluctance stems from the need to learn (yet another!) interface. It takes me back to the first time I used a WYSIWYG word processor and found myself wishing I could go back to WordPerfect 4.2: I’d committed the formatting tags to muscle memory already.
This “learning investment” in older technologies makes it harder to adopt newer technologies, even when they’re clearly superior.
But video is totally different. Unlike other technological “innovations” in the past, it’s actually becoming easier to use.
Consuming video is easy: just click on play. (Okay, unless it’s a Flash video on an iPhone.)
Interacting with video is easy: just use a phone interface or a touch screen. (No more remotes!)
Recording video is easy: just hit the big red button on the Flip camera.
Distributing video is easy: just plug the Flip camera into your USB port — no more fiddling with tape and converting formats. Or take a video with your phone and upload it to Facebook.
In fact, it’s strange to NOT see someone I’m talking to. I telecommute from home, and 90% of the calls I make are over video. I do one-on-ones with my team members over video. I meet with groups, sitting in telepresence rooms, over video. I brainstorm with people spread over five different locations, all over video.
And all over a home broadband connection. Using a touchscreen interface that even I find intuitive.
I can see the sceptical eyebrow lift, the thoughtful finger tapping, the distracted texting, the enthusiastic hand-waving. Silent pauses don’t make me nervous anymore. Everyone gets away with less multi-tasking, which means meetings get shorter and more productive. What a concept!
Most importantly, video makes me feel as relevant as being in San Jose. Sure, I don’t get the water cooler talk (who has time for water cooler talk, anyway?) but I get to wear pajama bottoms.
Definitions are changing. Is your dictionary up-to-date?
Workspace. The definition of the workspace has changed because the workforce itself has changed. Many employees are still sitting neatly in offices and cubicles, but they are also now global, remote and mobile. They still come together in boardrooms and all-hands meetings, but they also come together in virtual environments, sometimes from their hand-held tablet in a hotel lobby.
Work. The definition of work itself has changed, and workers are spoiled on speed. Information flows more like fast food than a sit-down dinner. Just to make it more challenging, travel budgets that use to enable face-to-face contact have been slashed and will never return to the “good old days.” This has created new communication gaps that need to be filled to stay competitive in this new Nascar race… and IT leaders are holding the keys.
Collaboration. Collaboration technology has a new definition too. It used to mean sticking a document in a shared folder so multiple people could access it. Now it refers to the complete set of tools that workers use to connect with each other and get the job done. As Robb Boyd describes in his Keys to the Show segment, this includes using video in places outside the classic “videoconferencing room.” And just to make it tougher on IT, it’s a highly situational choice about which tool gets used and when. Read More »
A message from Ricardo Moreno--Senior Director, Strategy, Planning, and Programs, WW Channels…
Cisco’s Value Incentive Program (VIP) helps increase partner profits by rewarding you twice a year with a rebate payment for building Cisco-based practices.
The role of the network continues to grow and creates new opportunities for Cisco and our partners. It’s also changing the dynamics of the industry. We’ve heard from so many of you that you really value the VIP program, so we are simplifying and enhancing it to create new growth opportunities, revenue streams, and more profits for you.
January 30 marks the 17th consecutive rollout of the VIP program, or VIP 17 (it runs until July 30, 2011). With this iteration, there are a number of changes that are designed to create new growth opportunities, new revenue streams, and greater profitability for you.
Let’s walk through those changes now…
VIP 17 has three tracks (Borderless Network, Collaboration, and Virtualization). Here is a summary of the changes by track: Read More »
Yesterday I had the chance to host a live broadcast with social media guru Brian Solis—our first Partner Velocity Virtual Engagement. In our hour-long session, Engage: How to Build, Cultivate, and Measure Success in the New Web, Brian discussed the importance of building engagement with both current and potential customers through new social media tools.
Here’s a replay of our broadcast in case you missed it.
Want to learn the tips that Brian shared? Here’s a recap of our broadcast. Read More »
Get prepared to deploy Medianet with Cisco Technologies! This year’s edition of Cisco Live London Jan31-Feb3, 2011 has numerous sessions that cover the design and deployment of rich media networks.
You can get your hands dirty and learn how to configure the brand new Medianet IOS features Mediatrace and Performance Monitor in the Enterprise Medianet Lab (LTREVT-2300). This lab session also provides the opportunity for hands-on experience on medianet technologies such as QOS, Netflow, Performance Monitoring, Mediatrace, IP SLA video operation and PfR and video applications such as Physical Security, Telepresence, Video Conferencing, Digital Signage and WebEx.