“Video, video, video…Use video in your communications!” How many of you reading this, whether a marketing lead at a large company or a one person wonder running a small business trying to get YOUR company’s story some attention have heard this?
As a communications professional, I hear this all the time. The reasons for using video are many…too many in fact to list here. But, at its core, video is authentic… or at least it can be. If you want to see a person give an answer or explanation and it’s on video…you know it is the person responding….not the talented wordsmithing of someone else. With video, you can see and hear what you are learning about …and I’m sure one day soon we’ll be able to smell video as well.
The Pew Internet & American Life Project’s first major report on online video and the project’s State of Online Video study give us a few other meaty stats on video:
- More than half of online video viewers share links to the video they find with others.
- Online video now reaches a mainstream audience.
- 57% of online adults have used the internet to watch or download video.
So why is it, when someone mentions doing a video, the hairs on the back of your neck go up and you want to crawl into a hole?
Let’s point out some obvious hurdles…or assumed hurdles:
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Tags: communications, how to, social media, video
The concept of people communicating over video is not a new idea. Growing up in the 1960s, I remember several things that illustrated video communications even then.
The first that comes to mind is the 1964 World’s Fair in New York City. I remember visiting the fair and playing with AT&T’s version of video conferencing for the home called the “videophone” (see photo). Although it was black and white and the quality was reflective of the time, I remember being mesmerized by the device.
The second example was on a tv show that was near and dear to my heart called “The Jetsons” (1962). Jane used video to communicate with her girlfriend over a device that looked like a TV with some really futuristic antennae coming out of the top (see cartoon). I liked that contraption. Maybe I should recreate it with foil for my ūmi.
The third example is Star Trek (1966). Captain Kirk and the gang used a lot of video from the deck of the Enterprise to communicate with friends and enemies. They also took the concept to another level by moving matter (people) through teleportation. “Beam me up Scottie!” Let’s stick to moving bits at this time.
So the vision of video being used for communications has been around for over 50 years. So why has it taken so long?
During the 80s I witnessed the introduction of video conferencing in the Enterprise but it failed because of four reasons.
1. Cost -- $1M+ per room
2. Complexity -- needed a staff to connect and maintain
3. Quality – video and audio quality was reasonable but not immersive
4. Limited – few people to connect with and usually limited to a few internal company locations
Because of these factors utilization was low and eventually people stopped using it.
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Tags: ūmi, video
Here at Cisco, we love hooking up our loyal fans! Currently, we have deals on both Cisco Valet home routers and Flip video accessories through our Cisco facebook page! How do you receive the deals on Valet and Flip? It’s easy! Simply go to the Cisco facebook page. If you aren’t a fan of the Cisco facebook page, you will be directed to “like” the page. Once you click the “like” button, the promo codes for both the Cisco Valet and Flip Video cameras will automatically populate. If you are already a fan of the facebook page, just click on the “Special Offer” tab and the promo codes will be located under both product promos!
To purchase the products with the promo deal, go to the Cisco Valet store and the Flip Video store. Choose the products you wish to purchase and at checkout, type the discount code into the “Coupon” field. That’s it! Simple right?
What are you waiting for? The Valet promo ends on November 1, 2010 and the Flip Video deal ends on November 15, 2010. “Like” the Cisco facebook page and receive your deal now for being an amazing Cisco fan!
Note: Offer only valid for legal residents of the United States who are at least 18 years of age or older.
Tags: Cisco, facebook, Flip, promotion, social media, Valet, video
Enterprises are starting to adopt all types of video usage to significantly increase worker productivity, improve collaboration, reduce costs, move towards Green IT by reducing their carbon footprint, streamline and optimize business operations. Adding new video services radically changes the demands on the network. Video consumes significantly more bandwidth than voice so over-provisioning in the network to avoid resource contention problems is not a viable option. Also, the requirement is not simply about the bandwidth, it is about rich service capabilities that must be enabled in the network; for example, how to protect multimedia sessions in progress against the risk of quality impairment due to intermittent extreme network conditions, and how to efficiently deliver one-to-many interactions. There is a need for the network to be aware and respond to the needs of a range of media and network applications.
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Tags: Borderless Networks, medianet, video
Cisco unveiled its long-awaited home telepresence product – Cisco ūmi™ (you-me) — publicly for the first time yesterday at an invitation-only media gathering in downtown San Francisco.
The reaction from those lucky enough to experience Cisco ūmi up close was nearly universal – there were some “wows,” plenty of “cools,” and quite a few “when can I get it” reactions.
Like a live Bruce Springsteen concert, you really have to see it, hear it, and feel it, to truly appreciate it. To get a taste of the Cisco ūmi experience, here are some opportunities to check it out:
Tags: Cisco umi, TelePresence, ūmi, video