Musings, factoids and random thoughts from the just-completed Mobile World Congress 2011 in Barcelona:
This may be the only place on the planet in which there are lines outside the men’s rooms, but not at the ladies’ rooms.
But even more seriously, folks . . .
MWC continues to enhance its position as a major worldwide technology show and the most important event focusing on the service provider segment
The initial tally revealed that >60,000 – a record – attended
Verizon, AT&T and Google exhibited for the first time
Major topics of interest were monetization and video . . . conveniently, also major topics for Cisco.
IP has never been more relevant at MWC than it was this year
Policy was another major subject – also fitting nicely into the Cisco story of intelligence in the network. Quality of experience got a lot of attention, too
And applications enablement – “It’s not just the network that matters,” one analyst said. “It’s the network PLUS the apps that run on top of it. At the end of the day, it’s apps that make the real difference.”
Cisco enjoyed record interest, holding more than 600 meetings with customers, prospects, partners, analysts and media
Cisco’s MOVE (monetization, optimization, Videoscape experience) was well received by analysts
One operator told Cisco that voice is now comprises only 1% of its total traffic
“The definition of the ‘busy hour’ for the network has expanded to 19 hours, thanks to video.”
“There is a lot more positive feeling this year . . . maybe that means the world economy is on the mend.”
Several analysts – unsolicited – remarked on Cisco’s ability to define a vision and drive conversations. “You’ve done a great job of launching visions and architectural plays,”
Regarding Cisco’s MOVE announcement, one analyst remarked, “A lot of smaller optimization guys are losing sleep because you’re moving into this space.”
“The big factor [to operators] is not necessarily [a vendor’s] technology portfolio. It’s about services and flexible business relationships. Especially in emerging markets.”
“Monetization is what is keeping operators awake at night.”
Regarding the continuing decline of the fixed lines: “At a lot of the operators, the mobile guys are in charge now, not the fixed-line guys.”
In closing . . .
MWC will start two weeks later in 2012 – even closer to the CTIA Wireless event than before . . . a coincidence??
Next year is the last of MWC‘s current pact with Barcelona. Munich, Paris and Milan are trying to lure the show from Barcelona, and some people were hearing that Munich had the inside track. We’ll see.
Wherever the event ends up, let’s do something about those lines at the men’s rooms. OK?
The Cisco ūmi “Get Together” Mobile Tour is on the move again! This time, we’re headed to Los Angeles for NBA All-Star Jam Session 2011! As an Official Technology Partner of the NBA, we’re excited to be a part of this four-day event that brings together NBA players and Legends with their biggest fans.
In between shooting hoops, swapping stories with other fans and shopping for NBA All-Star merchandise, stop by the Cisco ūmi “Get Together” Mobile Tour van. We’ll be camped out February 18 – 20 at the Los Angeles Convention Center, demonstrating how Cisco ūmi works and allowing you to connect with your favorite NBA players in high def on a big screen television. We know how tall NBA players can be, but don’t worry! Cisco ūmi lets you zoom in and out and pan the room so you won’t miss any of the action as you chat with them.
So you bit the bullet and integrated social features into your brand’s website. Give yourself a pat on the back, because the hard work is done, right? Think again.
If you thought your job ended at launch, you’re headed for the brick wall. You about to embark on a journey that will lead you to engaging fans and potentially monetizing content like never before! Providing your audience with the best possible video viewing experience and reaching them on all of the devices they use is a task that many underestimate before undertaking. This leads to media companies that develop rich media experiences on their own, homegrown platforms often discovering operational challenges they couldn’t plan for, making for a never ending pile of work and significant financial investments to keep the communities they’ve started vibrant.
One great benefit about websites that deliver a social entertainment experience is that they are very dynamic and engage audiences in ways that build long-term loyalty and value (to both the consumer and the business). However, this can also mean being forever relegated to updating content, the website and features as services change or individual technology components are updated. It also means managing a growing community to ensure a good experience is maintained and the brand promise is delivered.
Media companies are great at developing content, and quite frankly, they should focus on their core business of creating the content instead of the technology platform for delivering it. This is exactly why CMSG continuously updates the Cisco Eos software platform – to make the delivery of a premium content experience embedded with social features, easy. With this in mind, let me quickly introduce you to the latest enhancements to Cisco Eos. The full announcement can be found here.
How do our new features make your life easier? Your web and mobile content experiences more engaging?
I’ve often said that the boundaries between work and life are blurring. I use Twitter every day to collaborate, talk with friends and engage in conversations I don’t normally have in the natural course of my business day. It’s amazing to send out a tweet and to have people react immediately.
And while technology lets us send a single tweet to people around globe, it has other fantastic benefits, too—it also lets us attend a conference without having to even board a plane.
Join me at Cisco’s Virtual Partner Summit March 1-3, 2011 to see live keynotes, breakout sessions that will help you prepare a customer for a cloud solution, and a chance to ask me and other Cisco executives questions during live video chats. (All without having to leave home.) Register today.
Want to hear more about the topics that are top-of-mind for me as I head into Partner Summit? Read More »
This article was written by Jeffrey, one of our Cisco ūmi users.
These days, it seems as if staying in touch means putting families further out of touch. With email, cell phones, texting, etc, we have begun to lose the real value of a meaningful face to face conversation. Over the course of my testing with Cisco, it has been made very apparent to me, that they aim to change that in a radical way.
My wife and I have always been close to our families. However, most of our family is scattered across the country. With our closest family being over 1,000 miles away, it has made it extremely difficult to keep in touch the way we would like to. The ūmi system has brought the much needed face to face time that our families have wanted for a very long time.
With ūmi, our parents can now see their grandchildren grow literally right before their eyes. The periods of time between actual visits seem much shorter now because every day, we can talk with our family as if they were sitting right in our living room. The full 1080p resolution makes it actually feel like they are sitting in our living room.
For my family, a majority of our use will come from talking with family that we wouldn’t be able to see otherwise. Keeping that connection is extremely important to us, especially when it comes to our children. Now our children have the chance to see every single one of their relatives, not just from a picture. Establishing and maintaining that bond is something that ūmi will help us do.
Overall, ūmi has brought an immense amount of joy to our family. With communication being a key factor in our lives, Cisco has stepped up to the plate and far exceeded our expectations on what it means to stay in touch over long distances. It has brought many smiles to not only my face, but the faces of my children as well. It is those smiles that will remain in the memories of everyone we talk to using ūmi, and Cisco made it happen.