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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

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Elon University underpins campus safety with Cisco Video Surveillance

Nearly every campus across the country faces an ongoing challenge with helping provide a safe and secure learning environment both for students and educators alike.   Elon University in North Carolina has already taken steps to address this, by recognising that deploying a fully IP-based surveillance infrastructure can create a new partnership model between IT and security.  This new collaborative approach uses the converged network as a platform for deploying and managing video cameras across the campus.

In this video, Elon’s assistant vice president and CIO Chris Fulkerson shares some key insights into how productivity of security staff and the campus police force has increased since deploying a Cisco IP video surveillance solution.

“Every parent’s main concern is security for their college student. This Cisco Video Surveillance System has enabled us to multiply our security and police force by giving us eyes in multiple locations all at the same time. At Elon, the surveillance system has proven to be a real deterrent to crime. Our old system was very labor intensive to install and operate.  With this new system it takes just 10 seconds to deploy a camera.  We are excited that it gives the power and flexibility directly to police to operate the system instead of requiring so much IT intervention.  We are now free to leverage our investment and integrate surveillance with the rest of our physical security systems.” 

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Physical Security Mirrors the Evolution of IP Telephony

Analysts estimate that by 2013, more than 50 percent of all video surveillance deployments will be managed by IT on the IP network in order to support the coming deluge of bandwidth-heavy video data.

Similar to the evolution of telephony, physical security is becoming an IP-based solution to optimize scalability and reduce complexity and costs.

To support this evolution, Cisco has announced Video Surveillance Manager 7.0, the industry’s first solution built from the ground-up and certified to run in virtualized computing environments, making it possible for customers in healthcare, public sector and retail to move beyond traditional basic safety and security surveillance deployments and use video to transform the way they run their businesses through hyper-scalability and ease of configuration.

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Just how complex is bringing video surveillance onto the network?

Ed Christmas understands the potential complexities that bringing high-definition video onto the network can entail.

As the managing principal of Sology Solutions, one of our Premier Certified safety and security integrators, he’s worked for the last couple of years to define a video strategy for his customer Dallas County.  The plan involved recommending the newly re-architected Cisco Video Surveillance Manager 7.0 as the cornerstone of a business transformation project that goes far beyond just simply improving safety and security for citizens and employees.  It aims to help improve the way that services are delivered to citizens.

A key factor in Sology’s choice as a partner lies in the ease of deploying this new video surveillance solution, which was completely rebuilt from the ground up for very large scale video deployments.   In this video Ed describes how he was able to go into the customer at 10am in the morning, deploy the software in a virtualised Cisco Unified Computing System (UCS) environment, set up the IP video surveillance cameras and have the whole system up and running and providing operational HD video feeds back to Dallas County’s Tax Assessor office within hours.   His team were on their way back to the office by 2pm that afternoon.

By taking advantage of another key Cisco innovation, the Cisco medianet proxy service, Ed’s engineers were able to automate the configuration of cameras on the network.  MSP is a function of the Cisco switching infrastructure that builds on innovations such as SmartPorts.  Using MSP, the network automatically recognizes the new device plugged into the switch port as a video surveillance camera, allocates it an IP address, places it into the correct VLAN, reserves the right amount of bandwidth for delivering video streams to operators and prioritizes the video traffic automatically.

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Cisco Video Surveillance Manager 7 Facilitates Plant Floor Security Management

September 11, 2012 at 2:45 pm PST

Today, about half of the video surveillance cameras sold are IP (versus analog) cameras.  Manufacturers are using video surveillance to ensure safety and security on plant floors and to reduce shrinkage in warehouse and retail locations.

Neil Peterson, the senior manager for wireless marketing at Emerson Process Management was recently quoted in a Control Engineering article, saying that “process plants identified by the U.S. Department of Homeland Security as critical to the country’s infrastructure must be secured against all threats: cyber and physical”.

In support of the growing demand for IP-based video surveillance in industries including manufacturing, Cisco recently introduced Video Surveillance Manager 7.0 with a suite of hyper-scalable connected physical security solutions.  These can help manufacturers support their video surveillance deployments and configurations in a hyper-scalable and flexible manner.

Cisco’s Guido Jouret, General Manager Emerging Technologies and CTO, discusses Video Surveillance Manager 7

Video Surveillance Manager 7.0, along with Cisco’s related end-to-end Connected Physical Security Solutions give plant and IT managers access to robust video surveillance scalability, network aware intelligence, streamlined implementation and simplified management. 

For more information, please see Cisco’s recent press release or contact your local Cisco account representative.

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