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Cisco Digital Signage at DSE 2012: The Power of Engagement

We are just days away from the world’s largest international trade show dedicated to digital signage, interactive technology, and Out-of-Home networks. The Digital Signage Expo (DSE) show is being held in Las Vegas from March 6th – 9th and with the rapid evolution of the digital signage market, I am very excited to attend this year’s show.

Come visit Cisco in booth 1011 and see first-hand the latest innovations from Cisco and its ecosystem partners. From video walls, to live streaming on a digital sign, to engaging interactivity see how Cisco Digital Signage Solutions bring new and innovative experiences to life. While you are at the booth, don’t forget to enter for a chance to win an iPhone 4S! Read More »

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A Closer Look at Video in Healthcare

In honor of Cisco’s presence at HIMSS 2012 this week, we thought we’d take a closer look at video in healthcare and what one of our most innovative customers is up to.

Moffitt Cancer Center in Tampa, Florida is a great example of the many ways video can be used in healthcare. Moffitt has instilled the capture, transformation and sharing of video in its culture so that patients can “meet” many of the physicians, find answers for commonly asked questions, and even hear inspirational cancer survivor stories all on their Show and Share video portal.

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Video “the killer app” at Cisco Social Media Week 2012

I hope all of you social media gurus are enjoying the great speakers Cisco lined up for Social Media Week! And while no surprise to us video enthusiasts, it was great to see industry thought leaders repeatedly reference video as the killer app when it comes to engaging your audience in social media and beyond.

Jeanette Gibson, Cisco Global Social Media Marketing Director, illustrated some great examples of how Cisco uses video to scale subject matter experts internally and for customer support, as well as how Cisco has been able to measure purchase and impact on revenue with video.

A great example is this video made about the ASR 9000 router that encourages viewers to schedule a demo. The video has garnered 10,000 views, which has led to 800 demos, 200 qualified leads, resulting in $18M of influence sales. Talk about an ROI for video!

Of course, enterprise video content comes in many forms and doesn’t have to be a highly produced video like this example. Grassroots video from passionate employees can also be a great tool to promote a brand and share information internally or externally about a company or product.

Making it easy for employees to capture, transform and share video so that “anyone can be a video publisher,” as Jeanette said, is key to an enterprise video strategy that embraces video as a part of its culture.

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Enterprise Video Crosses the Pond

Heading to Cisco Live London next week? So is the Enterprise Video team!

Cisco Live London runs January 30-February 3 at the ICC London ExCel.

Be sure to stop by the World of Solutions Expo to see our demos showcased in the Collaboration, Bring Your Own Device and Physical Security areas.

The Collaboration area will feature a demo that shows the latest in integration across our video content solution with new ways to capture, transform and share video. Next, come see the Physical Security team at booth C7/C8 to see the newest Cisco and partner innovations in video surveillance and analytics. Cisco Physical Security will also have a booth in the Cisco Live Virtual environment. Finally, learn about the architecture that supports it all at the Medianet demo in the Bring Your Own Device area.

If you’re tired from walking the show floor, take a break and check out Cisco Enterprise Video customer Guldborgsund municipality of Denmark talk about how they use video for efficient and personalized citizen services at 2:15 pm on January 31st.

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The Power of Fresh Thinking about Video…

Every year, my emerging technologies marketing team works with a variety of undergrad and graduate MBA programs around the world on projects related to enterprise video.

This fall, we embarked on a project with the San Jose State Gary J Sbona Honors program to take a look at the emerging enterprise video content category. Last week, the team gave us their readout.

Four students came to present: Hillary Anderson, Tamara Gardner, Sandra Kaminski and My Phung.

We asked them to think about how organizations can use video internally and externally. Their conclusions were profound and represent a unique perspective from a group that has grown up with digital video and mobile technologies.

All four recognized the newness of enterprise video for communications, collaboration and content. They astutely observed that while the benefits of video content at work—for organizational communications, meetings, training, safety, or events—is well understood, the main obstacle is changing behavior.

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