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Technology for Business Sake

Nothing irritates me more than technology that goes unused.  Shiny things, cool bells and whistles, and technology features don’t excite me unless I see people using the technology to transform their business and gaining true return on their investment.

I often ask customers, “What is more important to you, get the cheapest deal or realizing the benefits the technology can offer?”  Do you choose something because it is free or something that delivers a solution to your needs?  Often I’ve seen people choose cost over benefit, to deeply regret it later; spending valuable time not realizing the productivity benefits.

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Welcome to the Cisco Video Blog

The Cisco Video Blog will explore the impact of video on people’s lives and all the ways it helps people to better communicate, collaborate, educate, and protect.  Video is transformative, and is for everyone, everywhere.  From large enterprise and small business to public sector agencies – people are using it in new ways to improve their organization and gain competitive advantage. Through this blog, we hope to inspire, educate and share what we know, in order to help you.

Let me introduce you to the editors of our blog.  I’m Julie McPherson and will be covering TelePresence and Parisa Bastani will be covering all other aspects of Enterprise Video – including medianet, the Digital Media Suite, Media Transformation, Physical Security and more.  We will share our experiences with you and help our team of thought leaders communicate about their specific areas of expertise.  We aim for this to be your go-to source for video and telepresence education and information.

Please post comments to let us know what topics interest you, to share your experiences and pass along information to your colleagues and friends.   That way we can all learn together.

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