You don’t have to look far to see how mobile video is changing how we communicate, collaborate and consume information. From collaborating with co-workers across the globe while you catch the morning train to connecting with friends and family from the comfort of your sofa. From checking out the latest viral Vine video during a 2-minute coffee break to catching the latest TED Talks in a cab on your way home. Video is pervasive and in demand.
According to Cisco’s recent VNI Global Mobile Data Traffic Forecast, this demand for mobile video is expected to increase over the next five years with estimates stating that two-thirds of the world’s mobile data traffic will be video by 2017.
These projections come as no surprise. Mobile video is poised for explosive growth because it has the unique capability to move us to act in real-time while we are on-the-go. How can enterprises and consumers benefit from this video in motion? Here are key ways organizations can keep employees and customers top-of-mind and access the competitive advantages of mobile video.
Make mobile video a priority in the overall enterprise IT strategy.
According to a recent report by Gartner, the consumption of video on mobile devices for work-related purposes is on the rise. With 66 percent of employees now using two or more mobile devices for work, the ways video can be viewed and accessed are increasing. Whether employees are accessing video on smartphones, tablets or a networked computer, a strong connection with enough bandwidth to provide an optimal viewing and sharing experience needs to be an essential part of the overall enterprise IT strategy. Read More »
Tags: Cisco, Cisco Networked Video Strategy, enterprise mobility, enterprise video, mobile, mobile device, mobility, video, video architecture, video collaboration
For the 10,000 users on our ACE service introduction network, the new WebEx-enabled TelePresence Meeting capabilities mean everyone gets to enjoy seamless two-way video, audio, and data sharing between Cisco TelePresence and Cisco WebEx Conferencing. Users no longer have to ask, “Do I have my meetings via TelePresence or WebEx?”
The host easily schedules the WebEx-enabled TelePresence meeting using the WebEx Productivity Tool in Outlook or the Smart Scheduler Web Portal. The TelePresence video bridge information will be populated automatically, eliminating the need to manage separate invitations for WebEx and TelePresence users – it is all one click away.
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Tags: ACE, coc-collaboration, strategic innovations, TelePresence, video collaboration, Webex conferencing
People often ask me what the future of room based immersive systems looks like, as more and more of us have the ability to launch a video call available, quite literally, at our fingertips – on our tablets, mobiles and laptops.
I recently spent some time with a colleague of mine, Richard Mullen, musing over the opportunities and challenges, looking specifically at three important areas for consideration… Read More »
Tags: collaboration, mobility, video collaboration, video interoperability
April 15th, what does this day mean to you? For most U.S. citizens, it isn’t a day to look forward to. That’s because it’s the day our taxes are due. While it is part of our civic responsibility, I would venture to say that few people really enjoy the tax season; even CPAs are crazed during this time of year. And it isn’t only the pain of cutting a check if you are one of the unfortunate ones who owes money; it is also the cumbersome process of getting your taxes done.
But I’ve noticed something a little different this tax season, ads about tax services are heavily focused on expertise vs. ease. TurboTax, TaxAct, H&R Block, you name it, all seem to be promoting the credentials of their tax experts and the quality experience you will have when you engage with them. This could be due to the added levels of complexity related to changes in rules and regulations from year to year, or it could be that people are having issues with accuracy. Regardless, the “experts” promise a better experience.
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Tags: tax preparation, taxes, TelePresence, video collaboration, WebRTC
This blog is third and final in a series of blogs glimpsing into the future of video collaboration. The first blog was Video Collaboration: Better Than Being There. The second blog was Video Collaboration: On Every Pane of Glass. We encourage you to read the series and let us know your thoughts.
Let’s face it, there are times when many of us have had a challenging experience connecting everyone in a meeting with video. Delivering an improved experience is equally important for the end users as is for IT.
From the end user perspective, intuitive interactions, icon-driven interfaces, voice features in video phones, integrated help guides, and the availability of better applications that deliver consistent user video experiences across their many devices are all good things. This in turn makes the users less dependent on IT, and reduces the barriers for deployment. It is really simple — if a user likes what they use for these video experiences, then they will share it with other users and will help to onboard them. This leads to more people on the same platform, and as the video experience gets more broadly deployed, the benefits can be achieved by more people at more places. That is social networking 101. The BIG differences in the enterprise environment is that those new video experiences should be powered by an architecture and applications that deliver security, identity, quality, scale, reach and transparent integration with the rest of the IT applications the users require to work. But with the right architecture in place, the journey to a better video collaboration experience is well mapped and available from day 1.
From the IT perspective, these new video tools need to deliver business class, reliable, scalable, and highly integrated experiences. Video should be secure and video should be compliant. The software and hardware architecture should leverage the power of the network to make video as easy to turn up as voice. Having a single call control, conferencing, and management platform to administer all the services is key. Cisco is the only vendor in the market that can offer all these components (and the network layer integration). All these elements together help to make video a more effective business tool that drives video adoption and success.
We’re at a tipping point leading into the next wave of video innovation, delivering pervasive business benefits for users across the organization. Making video as easy as voice is a big step forward that spans the end to end user experience.
Cisco has been driving the waves of video innovation — helping businesses to empower, engage, and innovate — every step of the way:
- From the first wave when we pioneered with the first architecture for voice, video and integrated data (AVVID) we helped to deliver video over the network as a communication tool.
- Then Cisco drove the movement of video from a niche, optional communication vehicle for a few people, difficult to use, and IT support-intensive, to a one-touch, easy to use, IT automated, and fully integrated communications and collaboration tool that helped video to be the mainstream communication and collaboration tool we have today.
- Right now we are working on driving the third wave of video innovation by making video fully integrated into business processes in order to leverage its power and reach as a business-critical application for all users — on every device and location. All powered by the intelligence of the network and the flexibility of our software. Our Medianet capabilities are paving the road for more pervasive video experiences for all devices and networks, based on open standards.
So if you believe — as I do — that video is here to stay, then dare to be bold and imagine what video can do for you and your business when video experiences can be better than being there, there is video on every pane of glass, and video can be as easy or easier than voice.
Learn about our video collaboration strategy and new recently announced pervasive video and conferencing solutions by watching our March 19 & 20 Collaboration Announcement Webcasts on demand now, including strategic overviews and demonstrations by Cisco leaders. Then learn more technical details about the features and architecture that differentiate these new Cisco video, WebEx and unified communications solutions by attending our live April 16 Technical Briefing with Q&A. I encourage you to learn more and register now now.
Tags: Cisco Desktop Collaboration Experience DX600 Series, Cisco Desktop Collaboration Experience DX650, Cisco WebEx, collaboration, medianet, video collaboration