You don’t have to look far to see how mobile video is changing how we communicate, collaborate and consume information. From collaborating with co-workers across the globe while you catch the morning train to connecting with friends and family from the comfort of your sofa. From checking out the latest viral Vine video during a 2-minute coffee break to catching the latest TED Talks in a cab on your way home. Video is pervasive and in demand.
According to Cisco’s recent VNI Global Mobile Data Traffic Forecast, this demand for mobile video is expected to increase over the next five years with estimates stating that two-thirds of the world’s mobile data traffic will be video by 2017.
These projections come as no surprise. Mobile video is poised for explosive growth because it has the unique capability to move us to act in real-time while we are on-the-go. How can enterprises and consumers benefit from this video in motion? Here are key ways organizations can keep employees and customers top-of-mind and access the competitive advantages of mobile video.
Make mobile video a priority in the overall enterprise IT strategy.
According to a recent report by Gartner, the consumption of video on mobile devices for work-related purposes is on the rise. With 66 percent of employees now using two or more mobile devices for work, the ways video can be viewed and accessed are increasing. Whether employees are accessing video on smartphones, tablets or a networked computer, a strong connection with enough bandwidth to provide an optimal viewing and sharing experience needs to be an essential part of the overall enterprise IT strategy. Read More »
Tags: Cisco, Cisco Networked Video Strategy, enterprise mobility, enterprise video, mobile, mobile device, mobility, video, video architecture, video collaboration
Part 2 of a 4-part series
In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.
Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.
Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.
When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:
- Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity. While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.
Read More »
Tags: Cisco Networked Video Strategy, enterprise video, medianet, NDS, service provider video, TelePresence, video, video architecture, video collaboration, video intelligence, video surveillance, videoscape