Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’s CMX solutions and our growing ecosystem of partners.
To illustrate how this vision is becoming a reality, a CMX demo was shown on stage. The demo related to a wine producer ( we are in Italy by the way..) who was able to engage with their customers via their mobile app. Enabling the customer find the particular wines they are interested in, interact with the wine maker, get location specific promotions and really deliver a highly personalized and location specific service.
CMX at Cisco Live Day 1:
The whole venue has been designed and setup for WiFi location based services and CMX is running across the complete conference. Read More »
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This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance.
Cisco demonstrated a number of CMX and IoT related things this week.
Firstly “The Internet of Everything: On The Go”
In the Cisco booth some future thinking was applied with a concept that imagines the shopping experience with a simulated retail environment: “BigBox.” While shopping at BigBox, visitors can walk through a combination of experiences involving location-based data, video, predictive analytics, security cameras, and sensors – designed to help retailers enrich the shopping trip for their customers, and more efficiently manage their stores.
Somewhat scary for some and exciting for others, while all the time enabling retailer increase their bottom line and deliver improved and personalized shopping experience to the consumers.
The next demo “Starlight Resort” was a combination of CMX, and Small Cell capabilities in the hotel resort environment. Read More »
Tags: advertising, analytics, business, CEO, CES, CMO, cmx, connected mobile experiences, customer service, Executives, internet, IoT, lbs, location, location based services, location-based, mobile, operations, planning, retail, security, shopping, technology, thought leader, venue, wifi, wireless
Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.
Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.
Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.
Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »
Tags: advanced location, Cisco, Connected, connected mobile experiences, experience, Guest, hospitality, hotel, Indoor location, location, loyalty, mobile, mobility, network, revenue, services, venue, wi-fi, wireless
Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with more coming soon.
Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”
View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:
- Deliver a personalized in-store shopping experience that increases customer intimacy
- Provide important information at critical purchase decision points Read More »
Tags: advanced location, Cisco, Connected, connected mobile experiences, customer, department store, experience, Indoor location, location, loyalty, mobile, mobility, network, retail, revenue, services, store, venue, wi-fi, wireless
Some exciting things are beginning to transpire in today’s hotel industry. As technology finds its way into nearly every aspect of our lives, it’s important to take a look at the impact mobile device usage has had and continues to have on hoteliers and guests alike. Guests today are more technologically in-tune than ever before, often traveling with multiple devices that they plan to use leisurely, for business or both. These devices are also increasingly moving more data as their radios become more sophisticated, and they have increased battery life and are connecting to even more cloud services. Guests also have increasing expectations that they will always be connected wherever they are.
More smart devices translate to more data crossing the network, and this mass amount of data can be used to gather invaluable guest information for hoteliers, including behavioral insights and on-site property analytics. When collected, measured and used correctly, this data can create a unique and personalized mobile experience for the guest while also creating revenue-growth opportunities for hoteliers.
Read More »
Tags: access point, application, hospitality, Hospitality WiFi, hotel, hotelier, hotels, implement, location, location-based, network, networking, resort, services, technology, triangular, venue, wi-fi, wifi, wireless