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How to Build, Cultivate, and Measure Success in the New Web

January 11, 2011 at 8:59 am PST

briansolisWe heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.

Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?

Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.

Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.

Read on to find out how to secure your spot.
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Introducing the Marketing Minute Series

A major component of my job here at Cisco is to get out from behind my desk to meet with you, our partners. No matter what part of the world I’m in during these meetings, there is always one question I know will always be asked: “What are the latest trends in marketing, and how can I put them to work for my business?”

While I wish I could meet with every single one of you from around the globe, the reality is that I cannot (unless you have a DeLorean with a flux capacitor or the secret formula to human cloning).  So I’ve decided to create the Marketing Minute, an ongoing series of short videos designed to help answer the most popular questions that I hear from you.

To start of the series, I’m taking a look at Twitter, one of my favorite social media tools.

httpv://www.youtube.com/watch?v=sBejYFl1Quo

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Virtual Velocity Broadcast Recap: 3 Tips on Improving Lead Generation

October 7, 2010 at 2:46 pm PST

Think your website or marketing campaign has it all: Sparkling copy, dazzling design, and enough oomph to convert just about every visitor into a confirmed, solid sales lead? Well, think again.

During Tuesday morning’s Virtual Velocity IPTV broadcast, Luanne Tierney (VP of WW Partner Marketing) hosted Dr. Flint McGlaughlin who is Director of MECLABS and Director of Enterprise Research at the University of Cambridge.

Dr. McGlaughlin provided a host of tips on how you can drive better ROI from marketing campaigns based on his company MECLABS’ extensive research. MECLABS conducts more than 200 digital marketing experiments every year, which are focused on helping companies optimize sales and marketing performance.

During his presentation, he used real-world examples from current Internet campaigns as well as campaigns provided by Josh Krasnegor of FusionStorm, a Cisco partner.

(If you didn’t get a chance to watch the live broadcast, we’ll be posting a full replay for partners soon. “Like” the Cisco Channels Facebook page or follow us @Cisco_Channels on Twitter to get a replay link when it’s available.)

I got a chance to talk with Dr. McGlaughlin after the broadcast about what he identifies as the three principles to drive effective essential tips for lead generation. He also talked about where to place information on your webpage for maximum effect.

So what are those three principles you need to use to guide the presentation of information on your website to maximize leads? Here’s a summary:

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Learn Marketing from the Pros at Live and Virtual Partner Velocity

September 23, 2010 at 12:00 pm PST
  • Want to rub shoulders with and learn from the best and brightest marketing minds?velocity biker
  • Interested in getting the inside scoop on the latest social media and web 2.0 marketing trends?
  • Want to take your marketing efforts to the next level?

If you answered yes to any of the questions above, you’ll want to check out our in-person and virtual Partner Velocity events.

Our Virtual Velocity monthly marketing series covers a wide range of marketing topics, from content strategy to lead generation to social media. Be sure to register for the next session “Three Essential Principles to Help Improve Your Lead Generation,” which happens this Monday, September 27. Register for Virtual Velocity here.

What about the in-person Partner Velocity event?

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