Have you ever tried to eat an “air sandwich”? You can probably guess that it’s a sandwich with two slices of bread and nothing inside. Not too tasty.
In business, an air sandwich happens when strategy is decided by a few people at the top with no input from the rest of the company, leaving a gap or a bunch of air in the middle.
And if you look at the world’s most successful companies, they share a few common traits: creative thinking and problem solving, along with a collaborative work environment.
On Tuesday October 18, we held a live TweetChat with best-selling author and presentation guru Nancy Duarte, CEO of Duarte Design. (She created the presentation you see in Al Gore’s An Inconvenient Truth.)
During the hour-long chat, Nancy shared a truckload of sage presentation advice, tips on how to spread ideas, tell stories, and ensure the next time you present, your audience will be truly riveted. Thanks to everyone who participated in the chat and congrats to Cisco partner @CapNetSols who won a signed copy of Nancy’s book Resonate.
If you’d like to watch Nancy’s Virtual Partner Velocity video covering this topic and how to truly resonate with audiences, the replay is here. (And be sure to take the survey after you watch Nancy’s video to get your copy of her most recent book “Resonate” and for your chance to win an iPad 2.)
And now, for a full summary of the TweetChat. (You can also visit our TweetChat room to view the transcript.)
To help facilitate discussion, the @PartnerVelocity Twitter handle asked Nancy 10 prepared questions. There were plenty of great audience questions as well, so for easier reading, those are posted after the Q&A along with Nancy’s Golden Nuggets and tips.
Many believe that number 13 equals bad luck. And on Friday the 13thsome may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.
One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?
It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.
Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »
So says Alex Dunsdson who leads M&C Saatchi Strategy Group on development of portable content initiatives for business.
The self-professed “mobile realist” led a session for partners at Partner Velocity last December called Mobile is the “Next Frontier of Marketing — How Can You Get Started without Falling Off the Edge?” (Full session replay available on the Partner Velocity site.)
There are more smart phones sold now than PCs, he says. What’s more, a staggering 90% of people have their mobile phones within one meter of themselves at all times.
So how do you leverage that opportunity to use mobile to market to your customers? We chatted with Alex to find out his thoughts and learn some mobile do’s and don’ts.
What else did he say? Here are 3 mobile marketing tips he shared. Read More »
Have you ever tried to eat an “air sandwich”? You can probably guess that it’s a sandwich with two slices of bread and nothing inside. Not too tasty.
