The Eight Social Media Commandments

Yes, social media is new, funky, and exciting, but how do we leverage it in a meaningful way for business? (And measure the results, too?) Will McInnes, Managing Director at social media strategy firm NixonMcInnes, helps clients answer those very …Read more.

Posted by Alexandra Krasne on November 23, 2009 at 06:32PM

Grow, Grow, Grow

While Partner Velocity was all about helping partners like you harness new opportunities through marketing, it was also about grabbing opportunities to increase revenue in a recovering market.At the event last week, we announced an update to the Navigate to …Read more.

Posted by Alexandra Krasne on November 20, 2009 at 05:02PM

Align Your Marketing to the Way Businesses Buy

In this latest video from last week’s Partner Velocity event, I talk to speaker Hugh Macfarlane, author of “The Leaky Funnel.” He shares insights about the way businesses buy and important steps for moving customers through the sales cycle more …Read more.

Posted by Alexandra Krasne on November 18, 2009 at 04:58PM

Idea Guy Marc Lewis Shares Formula for Creativity

Continuing our Partner Velocity video interview series, I talk to Marc Lewis—Dean of the School of Communication Arts, successful entrepreneur, and all-around Idea Guy. Lewis led an engaging session “The Creative Formula” at Partner Velocity in Paris that helped attendees …Read more.

Posted by Alexandra Krasne on November 16, 2009 at 10:06PM

B2B Marketing is Boring, but Doesn’t Have to Be

This week in Paris, more than 150 Cisco partners from around the world convened at Partner Velocity where they learned marketing tips, tricks, and proven techniques. At the event, a list of renowned speakers and experts talked on topics ranging …Read more.

Posted by Alexandra Krasne on November 13, 2009 at 12:02AM

Pump Up Your Marketing

With topics ranging from branding, B2B, and social media to creating consumer-centric websites, engaging virtual events, and measuring success of your campaigns…not to mention producing and marketing videos, Partner Velocity is a packed two-day event in Paris offering innovative ways …Read more.

Posted by Alexandra Krasne on October 25, 2009 at 04:46PM

Accelerate Your Marketing at Cisco Partner Velocity

What do a Ferrari, a Harley Davidson, and indoor skydiving have in common? (Aside from being cool things that I want to drive or try someday.) They’re all featured in this video highlighting the speed at which your marketing will …Read more.

Posted by Alexandra Krasne on October 16, 2009 at 06:15PM

The Next YouTube Star: You

You can rub your eyes and double check the figures, but the latest reports say that YouTube has surpassed 10 billion views in a single month in the United States. Globally, figures show that YouTube serves up 1 billion videos …Read more.

Posted by Alexandra Krasne on October 13, 2009 at 10:56AM

Permission Marketing to Your Customers

If you’ve read any of Seth Godin’s numerous best-selling books or visited his blog, you already know he’s outspoken and opinionated on the topic of marketing. (He was also a speaker at the last Partner Velocity event in February.) Some …Read more.

Posted by Alexandra Krasne on October 06, 2009 at 09:01PM