Today , I met Chandra Jacobs, Product Marketing at EMC to talk about her experience at Cisco Live 2013 in Florida and the solutions she presented.
Chandra – Can you introduce yourself ?
I love creative and challenging projects in the emerging technology product space. I have a background in technology, innovation, and product development, especially as applied to web and mobile development, but have recently expanded into content marketing and digital marketing.
In my role in product marketing at EMC, my specialties are Backup and Recovery Solutions for highly virtualized, converged environments (like the VCE Vblock System) as well as “Cloud Backup as a Service “(BaaS) for Service Providers, Outsourcers, and Systems Integrators. I am active on social media, often tweeting from @EMCBackup as well as @therestlessroad, and write regularly for TheBackupWindow.emc.com, the Backup Recovery Systems Division blog
Sounds that you had a lot of fun at Cisco Live , but you also have been pretty busy ?
Yes ! With over 20,000 show attendees, Cisco Live was all about the power of networking. I hope you enjoyed the play on words—I particularly think it is clever, considering the theme of the conference as well as the value attendees, partners, and customers get out of interacting and connecting with one another.
Representing EMC Backup Recovery Systems here at Cisco Live, I witnessed first-hand exceptional collaboration between EMC partners around booth activity, social media promotion, and product expertise. VCE is the perfect example. In fact I counted up to 4 VCE Vblock Systems on the show floor !
At the EMC booth, the VCE booth, the Cisco Data Center and Cloud booth, the VMware booth !
Not only is that a lot of exposure for a great product, but it also shows the level of commitment and support the partner companies have in making the Vblock System a success.
So in this spirit , how does your team contribute to the success of the Vblock System ?
We handed out a stack of these buttons for the Cisco booth staff to wear this year and that sums up my favorite part of EMC World: it’s an infrastructure party. This is a place where you’re going to talk with people at the heart of the data center and IT, and the conversations all start there.
Our alignment with EMC couldn’t be any clearer than what we had on display last week. VBlock continues to rock and roll and Trey Layton of VCE summed that up quite nicely here. On the VSPEX front, Cisco recently released 7 new and updated integrated infrastructure designs that combine UCS, Nexus and VNX Storage. Moreover, Cisco offers these as single-part-number SmartPlay Solution Pak bundles that make them even easier for our partners and customers to order. Cisco’s VSPEX offerings span the gamut on choice of virtualization platform and application, paving that second of the three paths to cloud we talked about at EMCworld.
On a product front the big news for Cisco was the new MDS 9710 and that brought a lot of visitors into the booth. I was also really happy by the amount of people that came by to talk with us about UCS and the things we’re doing around data center automation. Each year the conversation has changed and the evolution has been fun to experience:
Customer: “What’s that funny looking switch there?”
Me: “That’s the Unified Computing System, are you familiar with Cisco’s new server platform?”
Customer: “What? No, really, what’s that funny looking switch there??”
Customer: “Do you have any UCS on display here? Our team in XYZ division just deployed it and I’d like to take a look”
Customer: “Hey, I really like what you folks did with the switch-based Fibre Channel zoning in the last release of UCS Manager. When does version 2.0 of UCS Central come out? We’re deploying UCS in three more data centers and I want to talk about implementing global ID pools”
Me: “Fantastic. Let me find our systems management expert.”
I speak geek pretty well, so when customers come in and want to go deeper than I can on operating the system instead of asking me “Cisco sells servers?”…I know we’re in the right place and on the right vector. Thanks to the EMC and Cisco teams for putting on such a great event.
I’ll leave you with a photo here for a caption contest. Leave your ideas in the comment section and try your best to keep it clean. My first take is “I loved EMC World 2013 thiiiiiiiiiiiis much!”
By: VCE CTO Trey Layton at EMC World 2013 (@treylayton)
Greek philosopher, Heraclitus said “change is the only constant in life.” And without question, change is the lifeblood to our industry and like any transition, albeit from VHS to digital, from board games to mobile apps, or even dare I say it, Tom and Jerry to Jerry Springer, the “customer” conversation takes on a new shape, with new questions and a fresh dialogue.
Today, we’re seeing something very similar with a natural transition towards convergence in the data center market. No longer is the conversation about the impact on IT departments, but about how to influence change to meet the business needs of the company. Refocusing an entire business around a common goal is no easy feat, especially within those longer standing companies with more traditional, more siloed approaches to their business – and as such skill sets are once again going to have to change or people will find their options becoming limited. Like the technology they’re going to have to adjust; it’s a natural transition for not only the IT department, but leaders across multiple faculties of the business.
Economic and competitive pressures are demanding we do more with fewer resources. Take Columbia Sportswear who deployed Vblock systems in order to transform IT to be much more service orientated in order to fulfill business requests that much faster. Rapid deployment and ease of use also enabled Columbia to redirect IT staff to find new ways to solve business problems, rather than focused on the IT “plumbing”. Above all, the need for flexibility is commonplace in today’s business environment and hence require their IT to “never say no” regardless of the project that comes through the door.
VCE is leading the charge into the next generation data center, simplifying and accelerating data center modernization efforts for our customers. Simply put, VCE represents the next evolution of IT, one focused on the next generation data center and the future of cloud computing.
So where do we go from here?
As the IT industry and the needs of the customer continue to evolve, so will VCE and the Vblock systems. Already we’ve taken our Vblock family to the next level by enhancing the existing 300 and 700 systems and expanded our portfolio by adding the 100 and 200 systems. We also developed Vblock Specialized Systems that are optimized for SAP HANA software and added our own layer of intelligence to existing management toolsets by creating VCE Vision Intelligent Operations to enable and simplify converged operations.
As we look to the future we will continue to innovate on top of the success we’ve already seen to ensure converged infrastructure retains its position as the foundation for next generation data centers. And trust me, there’s a lot more coming to you this year, including the notion of “hyper-convergence” – something you’ll hear a lot more from me on in the coming months.
Join us at this year’s EMC World in Las Vegas to experience for yourself the simplicity behind the Vblock converged systems and see what the future holds for the next generation data center.
Successful IT managers today and in the future need to quickly adapt to changing business strategies. But how does IT increase efficiency, support more applications and provide additional services with flat or decreasing IT budgets?
In my previous blog, I discussed how Cisco, EMC, NetApp, and VCE introduced converged infrastructures to increase IT efficiency and significantly reduce data center costs. I also addressed the breakdown of IT time and resources between management and maintenance (75 percent) and value-add services (25 percent). So how does IT flip that ratio and spend more time on innovation and less on routine administration?
Watch our new video to learn how Cisco Cloupia—through automated, comprehensive management of converged infrastructure solutions based on Cisco UCS and Nexus—empowers IT to better align quickly with business strategy. By doing so, the software helps drive a positive shift in that 75:25 ratio, providing infrastructure administrators with greater agility and flexibility.
There are a number of converged infrastructure management solutions, but Cisco Cloupia is unique in the industry by delivering:
In less than 4 hours, you can be experiencing the benefits of automated converged infrastructure management with Cisco Cloupia. The solution installs in less than 1 hour without any service engagement. (In one of our labs at Cisco, the solution was installed in 15 minutes.) Following installation and 2-3 hours of training, conducted by our partners, you can be experiencing all the benefits of the software.
Cisco Cloupia is the only solution on the market today that manages the leading converged infrastructures from Cisco, EMC, NetApp, and VCE from the same management console. Today’s data centers are heterogeneous, and management tools need to accommodate multiple vendor solutions. Cisco Cloupia enables you to choose the best converged infrastructure solution to meet your business requirements.
•Single pane of glass
Using one tool that manages both physical and virtual compute, network, storage, and virtualization reduces complexity and training time for your staff, helping drive that shift in the 75:25 ratio towards innovation.
Cisco Cloupia’s unique model-based orchestration enables IT teams to build and execute repeatable physical and virtual infrastructure workflows without complex custom scripts and expensive system integration engagements.
•Greater IT Management and Control
Cisco Cloupia can manage multi-tenant or secure multi-tenant environments, permitting virtualized and non-virtualized workloads to securely run side-by-side while their associated resources remain independent.
As data centers seek to innovate and meet changing business requirements, they need automation and management to ensure that they experience the full potential of their converged infrastructure. These are just some of the ways that Cisco Cloupia can help. To learn more, go here.
In this week’s episode of Engineers Unplugged, Cisco’s Dominick Delfino (@domdelfino) and VCE’s Trey Layton (@treylayton) take on a number of announcements from VCE, and trending in the data center space. Roll the tape: