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Live Broadcast: Cisco’s New Global and Transformational Partnerships Strategy

Want to find out what’s in store for Cisco’s transformational partnerships?

We’ll be hosting a live video chat on our Ustream channel with Wendy Bahr on November 5, 2010 at 10:30 a.m. PST. During the broadcast, we’ll get the latest news and info about Cisco’s global and transformational partnering strategy.

So what will Wendy talk about during the chat? Read More »

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Timeline of Social Media at Cisco

October 15, 2010 at 3:04 pm PST

Cisco was created in 1984 out of Stanford University.  In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together.  A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born.

In 2000, under the leadership of Dan Scheinman, the communications team at Cisco created News@Cisco, Cisco’s news site where press releases were housed and original content was produced.

In February of 2005, we launched our first external blog at Cisco.  The topic was high tech public policy.  Today, we have too many to count internal blogs and twenty-one external blogs, including our corporate blog, The Platform.  (The new blog site launched just this month.)

Cisco, of course, LOVES video. In September of 2007, our Public Relations team started using video for press releases and blogs in earnest.  We created the CSCOPR YouTube Channel.  We now have over 800 videos and over 1.6 million views of those videos.  While the CSCOPR channel remains active, recently, the social media marketing team created an umbrella YouTube channel to encompass the multiple other Cisco channels.  You can view that site here.

In February 2008, Jeanette Gibson, then the head of the New Media team in Corporate Communications and now the director of Social Media Marketing at Cisco, asked me to run the CiscoSystems twitter account, as it seemed more appropriate for a PR person to run the “corporate” twitter account.  I accepted and we’re now at about 40,000 followers and growing.  We now, of course, have multiple “official” Twitter accounts and many, many employees tweeting (see here for our Cisco Social Media Policy and Guidelines for employees.)

In August 2009, we started the “official” Cisco Facebook page. We now have over 100,000 “likes” and growing.  We utilize the page to share Cisco news and events and engage with Cisco fans.  If you “like” us now on Facebook, you can even get a discount on Cisco Valet or a free Flip Video accessory! (Offer ends soon!)

In November 2009, we started using Ustream for our Talk2Cisco live broadcast series so that viewers could interact real time with Cisco thought leaders.

This month, the Social Media Marketing team created a social media aggregator so that you can get a snapshot of the activity going on in Cisco’s social footprint as well as in our discussion communities. (Follow us, like us…engage with us.)

And, for what’s next, I recently talked to Forbes Managing Editor Bruce Upbin about how Cisco looks at social media and this will give you a flavor of where we might be heading.

Whether creating technologies and solutions, partnering with others, or taking good ideas and making them better, Cisco knows that innovation is the key to survival.  Social Media is about innovation and that is what Cisco does better than anyone.  Please join us as we continue this journey.

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Let’s Get Virtual

September 28, 2010 at 12:00 pm PST

It seems like everything can and is going virtual…including concerts, elections, contests, and more.  In this blog post I am going to ruminate on examples that are trying out virtual for the first time or pushing the virtual envelope further than before.

Concerts
uStream seems to be the winner in the live virtual concert race. Cisco and AT&T just yesterday hosted the Doobie Brothers live as a pre-cursor to their new album release.

My prediction (via my virtual crystal ball) is more of these mega concerts will take place, REO Speedwagon preformed later on the same day as the Doobie Brothers, but the game changer here will be the focus on exposure for smaller/indie bands. This is much like the way MySpace changed the music publishing industry forever by enabling a viable marketing engagement to a large and highly engaged audience of music fans around the globe, difference being this time it will be live ! For example, check out “Stripped Down Live with Curt Smith”. This weekly show, hosted by Curt Smith of Tears for Fears, features a different musician who comes on and shows off their acoustical talent. You can and will see these types of experiences happening on the web as well as immersive virtual worlds such as Second Life, which has launched many an indie musicians career. Take Keiko Takamura who recently debuted her 1st album which she co-financed with Linden Dollars from her Second Life Fans. Check her out below.

I’ll save mobile for a later date as that is a blog post in and of itself :)

Elections

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Doobie Brothers Unique Premiere via TelePresence

Doobie Brothers - World Gone Crazy - new album release

The Doobie Brothers are the sound of my childhood as my Dad would seemingly wear out record player needles, playing albums over and over again. Now, the classic American rock legends, the Doobie Brothers, are back -- with a new recording entitled “World Gone Crazy,” releasing on September 28. All of us at Cisco are really excited to partner with AT&T and Marriott to host the band’s live performance -- broadcast via Cisco TelePresence and Ustream -- on Monday, September 27th at 3:30pm PST from the CiscoTV studios in San Jose, California. In fact, I didn’t realize how many Doobie Brothers fans there were until we opened up a few seats in the studio audience to Cisco employees and were simply bombarded by, no kidding, thousands of requests. (Of note, my administrative partner is one of them…I need to get her in or else she’ll book my next flight to Boston with a connection in Bangladesh.)

The good thing is that you don’t have to be in our San Jose studio for the event. We invite you to join the live concert on Ustream -- from anywhere in the world -- to hear their classic and new songs. And many others, through various promotions, will be able to attend the concert via the AT&T TelePresence service and Marriott TelePresence locations. Together, working with our partners, we can help to transform how we all experience music and video, in a truly interactive online format.

Harnessing the Power to Bring People Together

You know, back in January, when Marriott announced their Go There Virtual Meetings facilities, I have to admit that I don’t recall discussing with them the possibility of launching an album over it or helping a band effectively create a “world tour” event in a single evening…

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