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Getting the Insiders’ View of Social Media

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats.

Panel

Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)

Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.

From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG @ChandlerCisco @CiscoSheila and @lanceperrycisco.

For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?

After voraciously taking notes and tweeting during the broadcast, here are some of my key takeaways. (These are in addition to the great Top 10 Tips for Executive Social Media @CiscoSheila shared with us.)

  • Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
  • It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively. Mark Chandler Quote
  • Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
  • Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
  • Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
  • It’s important for executives to show their personalities, projecting something about themselves and being authentic.
  • Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.

Here are some quotes I especially liked from the panelists:

  • From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
  • From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
  • From @ChandlerCisco: “Basic [social media policy] rules: courtesy, honesty, and respect.”
  • From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
  • From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
  • From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”

For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Top 10 Tips for Executive Social Media

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.

Let's Chat! Social Media Training Series

Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration

My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.

Twitter is a fantastic way to reach a very broad audience.  There are now four generations of people in the workforce and Twitter is a channel they all use!

And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.

So for those of you who need some encouragement, here are my top 10 tips for executive social media:

  1. Be relevant – be timely.  It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
  2. Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
  3. Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
  4. Show thought leadership (provide value)
  5. Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company

    ScreenHunter_03 Apr. 04 11.00

    Let’s Chat! #CiscoSMT Social Media Training Series:
    Executive View on Social Media Experiences

  6. Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
  7. Don’t spam.  Enough said.
  8. Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
  9. Don’t be afraid to be an expert!
  10. Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!

How are your executives using social media? And do you have other tips you would recommend in addition to the 10 listed above? For more executive insights regarding social media, check out the Let’s Chat! #ciscosmt Social Media Training Series executive panel we participated in on April 3rd.

Happy Collaborating…the social way!

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Getting the Executive Social Media View

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!

Make it easier for executives to learn about social media and get involved in the social stream.

Make it easier for executives to learn about social media and get involved in the social stream.

Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.

However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.

Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.

Here are a few additional suggestions when mentoring executives on the topic of social media:

  • Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
  • Make it personal for them, focusing on their key business and personal interests
  • Help executives find their social voices so that they can further build their online reputations
  • Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
  • Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)

And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

Panel includes:

  • Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
  • Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
  • Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
  • Lance Perry, Vice President, IT (@lanceperrycisco)

Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?

We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag.  To request customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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How Do You Get Executives Involved in Social Media?

Cisco Social Media Executive Panel Broadcast

4-3-13 Cisco Social Media Executive Panel Broadcast

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula to include each executive into the social stream and as quickly as possible.

Are you finding yourself in the same situation? Know that you are not alone. Much of the research I continue to read indicates that there is a growing interest among executives to use social media, but we still have a ways to go.

To help make it easier, we would like to invite you to a special “Let’s Chat! Social Media Training Program Series” Cisco executive social media panel USTREAM broadcast we are hosting on April 3rd, from 9-9:45am PT. Cisco executives, with social participation ranging from starting out to seasoned, will share their insights. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

In addition to the questions we will ask the executive panelists, we want to open it up to you as well! Do you have questions related to this topic you would like to ask these executives? And are there other areas regarding executives and their social media participation you are interested in learning more about?

Join in the conversation using the #ciscosmt hashtag starting now and during this live broadcast. We’ll do our best to pose your questions to the executive panelists. And follow the #ciscosmt hashtag for more details.

In the meantime, here are some tips to get executives involved in social media. Are there other best practices you find helpful when encouraging executives’ participation in social media?

Getting Buy-In Tips

  • Identify with the executive’s mindset
  • Show the executive the money or bandwidth savings
  • Outline ways to capture metrics
  • Set realistic expectations
  • Develop short- and long-term strategies

Involvement Tips

  • Take small steps, starting out with listening to keywords to get a feel for the conversation
  • Encourage executives to participate in existing social channels to get started, even practicing in internal platforms first
  • Look for ways to make social media use relevant to their business needs and areas of interest
  • Show them examples of other peers that are using social media and its value as well as ways they can incorporate participation into their regular routine
  • Expand awareness around building personal reputations and integrating with business initiatives
  • Help executives participate directly rather than participating for them
  • Provide executive supporting teams with the proper training and resources
  • Monitor participation and offer helpful tips and coaching along the way

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Cisco Brings the Luck of the Irish to San Francisco Through Video

What are your plans for St. Patrick’s Day? Why not celebrate it the true Irish way by watching the festivities happening at the Christchurch in Cork, Ireland! For the first time ever, citizens will be able to watch St. Patrick’s Day celebrations occurring on both sides of the pond through a live simulcast link between San Francisco’s City Hall and their sister city of Cork, Ireland (more information here).

At 1:00 pm PDT, San Franciscans in City Hall Plaza will be able to see the Lord Mayor of Cork, Terry Shannon, kick off a live broadcast of Pulses of Tradition – a festival of traditional Irish music and dancing taking place inside the beautiful ChristChurch at the heart of Cork. Festival-goers on the other end will be able to see the finale of San Francisco’s annual St. Patrick’s Day parade as it arrives at the Plaza, from a live display in City Hall. In addition, revelers in San Francisco will be able to toast their Irish friends as, for the first time, Moylan’s Beer (from Movato, California) will be toasted over Cisco TelePresence.

Green with envy that you won’t be in San Francisco City Hall Plaza to attend the parade? Don’t worry – Cisco and U-Stream have you covered. Check back here tomorrow, or access the live stream from your mobile phone or tablet at this link. You will join an expected 45,000 attendees in San Francisco in a first of its kind, global St. Patrick’s Day celebration.


Live broadcast by Ustream

This celebration could only be enabled through the power of the network with Cisco. Cisco TelePresence Codec C90 systems in both San Francisco and Cork will provide a high-quality video connection between both cities thanks to a collaboration with service provider UPC in Ireland; Cisco TelePresence will also stream the live video out through U-Stream to remote viewers throughout the world.

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