You read about the three flavors of analytics we offer with the Connected Mobile Experiences solution last week. One of the key innovations Evyatar discussed is the a completely transformed user interface for onsite analytics, so I want to give you all a closer look at exactly what enhancements are in store for location analytics CMX 7.6 (available later this year).
Redesigned from the bottom up, the UI update came from a strong team effort to deliver a solution that is not only relevant to our customers, but intuitive and easy to use for business users. Our vision is that anyone from sales to marketing, from store management to customer operations should be able to use the tool without having the call the IT guy.
The redesign process considered around the needs and learnings of our early customers, with over 20 individual customer interviews and previews, and incorporated input from proven UI and HCI experts.
The most important feedback was from our customers, and we listened! The new UI contains both overt and subtle changes, all tailored from our customers’ perspective in order to deliver tools they need to make better business decisions, enhance their customers experiences, improve their operational efficiency and increase their revenues
Some of the major UI innovations coming in this release include:
A new dashboard introduced to deliver key information at a glance when the user first logs in. The dashboard layout can be configured to display the most relevant information to the user so that they can immediately make use of it within the business.
Tags: analytics, cmx, connected mobile experiences, enterprise mobility, location, location analytics, location based services, mobility, network, onsite analytics, user interface, wi-fi, wifi, wireless