This is minor so you might not have even noticed it — or if you did, we hope you noticed it in a good way!
This weekend we made some subtle changes to the timing of those interactive “Megamenus” that are available from all Cisco.com pages. We made the change because after some extensive usability testing, we found that some of the original interaction timing struck customers as too “jittery.” So, we have made the timing more purposeful. Let us know what you think.
Tags: usability, webexperience
This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test
What we know about video already:
- Visitors who view videos stay longer, go deeper into the site, and return more frequently
- People who watch a video are in fact twice as likely to return
- People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
- We use video interaction to help personalize some elements and behavior on your site journey
The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.
Tags: retention, usability, video, webexperience
You could say that I’m an early-adopter of new tech gadgets. That being said, I also continue to use older devices until I find a very good reason to upgrade to something more current.
Maybe that’s why I don’t own a mobile smartphone, because I’ve previously not had a compelling reason to retire my basic feature-phone. That is, until now.
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Tags: applications, Cisco GIST, Mobile Apps, usability, use case, video communication
We made some updates to the search experience on Cisco.com recently.
1. Created US Product/Part ID (PID) synonyms – Makes it much easier to find products by Product/Part ID by suggesting queries related to that PID. By the way, you guys do a lot of PID searches — this helps make them much better.
Example: Enter PID ‘10000-1p2-1ac’ and search will provide you the option of “You could also try this related product: “cisco 10008 router”
2. US spell checking – Improves your experience by suggesting other queries if the system detects a misspelling.
Example: Enter a misspelled keyword ‘routr’ and search will provide you a “Did you mean:” optional keyword ‘router’
3. Clickable synonyms – Improves your experience by suggesting other similar queries without automatically including them in the search results.
Example: Enter keyword ‘cisco acl’ and have clickable synonym options presented for alternate search results
4. Verb lemmatization – Wait, what? Oh, that’s the thing that provides results for variations of a word (install, installing, installed).
Example: Enter the term ‘install’ and search will also return results for ‘installing’ and ‘installed’
Tags: cisco.com, search, usability, webexperience
Over the last decade I’ve studied the practical applications of ethnographic research. I’ve performed detailed use-case analysis of requirements, and I frequently volunteer as a participant in the development of prototypes for applications that are hosted in the cloud.
Why did I choose to invest my own time in alpha tests and beta trials? To gain the first-hand knowledge of what it really means to create a user experience that is remarkable.
While I’m not a user experience designer, I’ve developed a keen sense of the personal productivity gains that can be achieved by software UI ease-of-use improvements.
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Tags: cloud services, collaboration, enterprise software, productivity, usability, use case