I once attended a customer meeting quite a few years ago where someone in the room stated that, “regardless of the collaboration channel employed, unified communications should provide everyone with a single identity to make it really easy for customers to reach the company’s employees”. I remember agreeing that although a worthwhile goal, providing users with a solitary identifier was not going to be technically feasible due to the fact we didn’t address emails with a phone number and we unfortunately had (and still do have) the “PSTN” (Public Switched Telephone Network) to deal with.
Has anything changed? I’d really like to know if anyone in the industry is predicting that we’ll ever be able have a unique global communications address, or like me, you have the opinion that the current multi-identity status quo will continue for the foreseeable future. In our current electronic communications world most of us have a minimum of two to three identities. I’m globally reachable via a couple of Cisco E.164 telephone numbers, one for my desk phone and the other for my mobile. I also have a corporate URI (Universal Resource Identifier), which most people would recognize as my email address, but nowadays also represents me as an instant messaging entity as well as associating me with three personal video endpoints. I think people naturally know when it is appropriate to use asynchronous (email or IM) communications or synchronous (telephony or video) communications, which is why we’ve all just accepted the evolution of different identities for different types of dialogue. What’s recently blurred the situation is the wide scale adoption of video URI dialing within enterprises and across the Internet resulting in a more complex addressing environment for our real time interactions. Do I call someone on their telephone number or their video URI, or should I send them an instant message to ask them?
For Cisco the answer has been Read More »