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What Cisco’s New Data Center Switching Announcements Mean for Service Providers

Cisco’s foundation for delivering the service provider Cloud is our Unified Service Delivery (USD) solution, featuring tightly integrated, data center and IP NGN technologies to deliver a virtualized end-to-end infrastructure for cloud services. We thought it would be useful to share some new capabilities that Cisco has added recently to the solution:

MPLS in the Data Center: To streamline the end to end operation across the data center and IP NGN,  Cisco announced, last week, that Nexus 7000 supports Multi Protocol Label Switching (MPLS) for Layer 3 virtual private networks (VPNs). This allows MPLS to be deployed  at the data center core/aggregation layer  rather than terminating at the data center edge. This capability enables Service Providers to greatly simplify L3 segmentation, especially for multi-tenant cloud offerings, depending on their scale and service needs.

Another key to the delivery of a data center built for Cloud requirements of scale, virtualization and multi-tenancy has been the use of a Unified Fabric. Unified Fabric provides the flexibility of high performance, highly available networks to support the needs of both LAN and SAN on a consolidated fabric. Cisco’s Unified Fabric announcements last week bring new capabilities which extend our already robust offerings to further build out a Service Provider Cloud foundation.

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Cloud Connect: Cisco and the Cloud Beyond the Data Center

Cisco and the Cloud: Within and Beyond the Data CenterThis year’s Cloud Connect was another great success, and thanks to everyone who attended my presentation on Cisco and the Cloud: Within and Beyond the Data Center. I was happy to see that we are beyond the discussion of “Is Cloud a true opportunity?” to “How can we get the most out of the Cloud?” There were many interesting industry topics discussed at Cloud Connect, I wanted to touch on one of them, the benefits of cloud, in more detail.

An interesting discussion came up in a panel on the differences between on-demand virtualization and Cloud. I share the panel’s general consensus that virtualization is a useful first step but not the end of the journey. Businesses of all sizes have achieved major benefits through virtualization (25%+ cost savings), increasing the utilization of servers to reduce hardware requirements and consolidate operations. When you move beyond this crucial first step, you open up the rest of your business Cloud’s benefits: flexibility, agility, scalability, and usability. When a truly dynamic cloud is implemented the benefits for service providers and enterprises are significant - saving 35-80% of the costs of traditional delivery. Let’s look at what drives these benefits:

Flexibility: Implementing a Unified Service Delivery foundation for your Cloud, enables an end-to-end virtualized infrastructure combining both the virtualized data center and the intelligent IP NGN to deliver services/applications from a common pool of compute, network, and storage resources, available on demand and also ensuring the services and applications can be delivered effectively.

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Cloud Computing Brings Sunny Skies for Qwest and Cisco

It has been a long winter for many of us. Nevertheless, the snow is finally melting and it’s an entirely new season for Qwest and Cisco.

Qwest has implemented the Cisco Unified Service Delivery (USD) solution across its CyberCenters. Qwest CyberCentersSM provide a highly-secure, reliable, scalable foundation for the delivery of state-of-the-art hosting for mission-critical enterprise application services.


Qwest VP of Product Management and National Network Services, Eric Bozich, talks about how
Cisco Unified Service Delivery brings new flexibility to cloud service delivery.

The Cisco USD solution helps Qwest optimize its CyberCenter network, application, compute and storage resources, while reducing capital, operating, real estate and energy costs. This creates new economies of scale for Qwest and attractive pay-per-use business models for their enterprise customers. The Cisco Unified Service Delivery is helping Qwest to change the game by bringing new levels of service agility to the cloud.

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Making Cloud Possible by Changing the Game

A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.

But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive -  and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.

For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.

Cloud offers SMBs  a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.

Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a  cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.

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Capturing the Mobile Cloud Opportunity and Mobile World Congress 2011

In case you weren’t able to join us at Mobile World Congress show this week, I wanted to share what we are highlighting at our booth and during my presentation. Thanks to a Cloud delivery model paired with an intelligent end-to-end network, we believe that our SP customers are positioned well to Monetize and Optimize their services over the network from the data center more flexibly while offering richer experiences for their customers versus their OTT competition.

Cisco has the ability to enable a Mobile SP service via the Cloud from multiple angles:

  • Tested and deployed Cloud-enablement solutions (Hosted Collaboration Solution and Infrastructure as a Service)
  • Professional design and implementation support from the first-class Cisco Advanced Services group
  • The industry’s best-of-breed ecosystem partners for orchestration, virtualization, and storage

What follows is the presentation I gave earlier today at Mobile World Cogress during the App Planet Forum Series:

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