Yesterday the Cisco Live! Las Vegas show concluded and it’s been quite a week. As William Shatner brought in the hilarious yet inspiring closing keynote in the afternoon, I’m looking forward to absorbing all we have heard from customers, analysts, and the press back in San Francisco. Like space exploration, we have not yet seen or predicted all that will change with Cloud.
Staying with the theme this week, I additionally wanted to thank you for your answers to my request for more public references and emailing me with new Cisco Service Provider references built with Unified Service Delivery with Vblocks and FlexPods. Here’s a few:
I can’t believe that we’re over halfway done with Cisco Live! Las Vegas this week. We’re fortunate to have such a great family of experts in one spot for a deep dive into what’s happening in technology now and upcoming. Between the customer meetings, the sessions, and analyst roundtables, it’s been busy, exciting, and fruitful.
As promised, here is the continuation of public Service Provider customers we have for Cisco’s data center solutions. I’m proud to say each has taken to heart the aspiration for delivering the best services and solutions to their customers via the Cloud. Please get a hold of me if you should be on this list and have an opportunity for us to tell your story.
We’re already to Tuesday of Cisco Live Las Vegas and almost everyone has arrived. The show floor and sessions are packed! It’s going to be a memorable event when we close up on Thursday. Again, if you are not able to make it physically, please join us online.
After mentioning some of our partners and customers yesterday, I feel the there is more to that piece of story of why Cisco Live is so important. I’ve talked here before about the benefits of Cisco’s Unified Computing System blade and rack next-generation data center products and tying our compute solution to the intelligence in the delivery network gives SPs a level of control and efficiency that isn’t matched by OTT players for quality offerings; I still believe those advantages combined under our Cisco Unified Service Delivery solution and are what sets Cisco out from the rest of the Cloud solution equipment providers.
But of greater importance is the when a customer stands up and points to your infrastructure underlying their successful business. I would like to publically thank our other public Service Provider data center customers that over the last 2+ years have come out praising Cisco’s Unified Service Delivery solution and are on their way along the pathway to Cloud.
Summers tend to be a bit cool in San Francisco, but acceptance of Cisco’s Unified Service Delivery (USD) solution by Service Providers searching for the best path to cloud is heating up. We’re excited at the progress so far -- including recent records set by the Cisco Unified Computing System (UCS) which just placed 3rd globally in the x86 blades category in a recent IDC report. A little over two years ago people questioned Cisco’s entry into the compute segment of the data center. The large number of Cisco customers have proven that innovation that brings new levels of efficiency to the data center wins out every time. We’re proud of our customers and the services they’re bringing to market more quickly using the Cisco USD solution and its key foundation technologies like Cisco UCS.
Industry analysts are also seeing a need for an end-to-end solution like Cisco USD and noting the importance of resource optimization, management consolidation, service improvements, and cost reduction as fundamental tenets of efficient cloud service delivery.
Below is a short video commentary by IDC analyst, Courtney Munroe, VP, Worldwide Telecommunications. Courtney talks about the market challenges SPs face and how they can benefit from a transition to Cloud-delivered services. Pay special attention to the core things he believes SPs must address for Cloud: virtualized fabric for the computing platform in the data center, how the data center and the network work together and security across the entire delivery chain.
Cloud Services: Challenges and Opportunities for Service Providers
The Cloud market is certainly heating up. Last Thursday’s announcement from Dell of a $1B (US) investment in 2011 to enter the Cloud hosting market had me reflecting on their new direction. Dell is beginning a two-year build-out of ten data centers around the world to serve enterprises’ public and private Cloud needs. Earlier this year in a similar move, HP announced a set of new Cloud services they are offering ranging from consultancy, Cloud services, and equipment. These options included an “Enterprise Cloud Services-Compute” which will deliver private Cloud services directly from HP’s data centers to end-customers.
There’s a striking difference between Cisco’s strategy and those of HP and Dell. HP and Dell’s strategies will be challenging for some of their customers, especially service providers. Cisco’s strategy is to enable our customers to provide cloud services, whether service provider, public sector, or enterprise.
On one hand, HP and Dell are providing data center packages to enable SP Cloud delivery. On the other hand, both are investing to deliver Cloud services directly to end-users and bypass the service providers. While this is likely to further stimulate Cloud competition, it is directly competitive with service providers who wish to offer their own Cloud services.