March 2009 was an exciting time for both for Cisco and for me personally. Cisco launched the revolutionary Unified Computing System, with many observers across the industry doubting if we’d stay the course (and if we’re honest, some truly misplaced derision – I wonder who is on Planet Zircon now!). And I joined the Cisco Data Center Services team from the Cisco R&D organization! So with the recent third generation launch of Cisco UCS, described very well by my colleague Todd Brannon, I thought it would be a good time to reflect on our data center services portfolio around that time, and where we are now. My previous blogs chronicle part of this journey, however I have to say, the direct comparison I draw here I personally think shows that we have indeed brought a new transformational experience to the data center for our customers. And I’d like to give you my personal recollections on how and what I found out about Cisco’s approach to shaking the incumbents’ lack of innovation in the blade server market.
They want a cloud real fast, just not sure what exactly it should look like or how it should function…..
I have talked to many enterprises that want a private cloud; also service providers that want to build a public cloud based upon Cisco UCS / Nexus. They all would like to get to their first generation of cloud very quickly. We have many conversations on infrastructure to use, the right choice of hypervisor, and what use cases to start with. Today I talked to a customer of our Cisco Intelligent Automation for Cloud that wants a differentiating end user portal. Everyone can spin up a VM, but how to do it in a way that will drive adoption and new business, whether it is for the enterprise or service provider? How do we do this at a cost and a timeline that meets the needs of the business and the CIO.
These are not lightweight concerns. I have seen many data center automation projects that focused too much on the provisioning and not enough on the end user experience. The Intelligent Automation Solutions Business Unit at Cisco has been involved with many customers building private and public clouds with our software stack. This includes Cisco IT’s very large private cloud deployment based upon our software. The two services they deployed: CITEIS (Cisco IT Elastic Infrastructure Services) Express and CITEIS VDC (Virtual Data Center) has received broad acclaim. Watch the following videos by Jamie MacQuarrie of the Intelligent Automation team on these two CITEIS Services.
At Cisco we are committed to providing our customers with the best end-to-end networking. We commit considerable research, time and development to this principle and that includes storage networking. A proof point that customers have been choosing Cisco is the most recent market share reports from Dell’Oro. Cisco’s market share by revenue for Fibre Channel (FC) and Fibre Channel over Ethernet (FCoE) were up 6.3% for the last quarter and up 7.4% year over year. That brings Cisco to a total of 43.2% market share by revenue! In contrast, our competitors have largely seen diminishing market share in both port and revenue or at best held steady.
Why the market share change? We believe that the market share increases for us is a result of the efficiencies that customer gain when they invest in products in Cisco’s Unified Fabric portfolio, which includes the MDS and Nexus product lines, both of which support multi-protocol operation, meaning Fibre Channel and other protocols. The first phase of the next generation data center is server virtualization and the attendant consolidation, which is currently in full steam at most companies. The next phase is simplification and automation on top of the consolidation and virtualization. The last phase is high-level automation (orchestration) and customer self-service (service portal), or what is generally referred to as private cloud.
Tags: Unified Fabric
Do you want to know what’s happening at the Gartner Data Center Conference in Las Vegas on the Cisco side ?- Here are a couple of hints, before a more comprehensive report in the following days
–Giuliano Di Vitantonio, Cisco VP Data Center and Switching Marketing will discuss tomorrow Tuesday December 6th at 1:45 pm (room Octavius 23)how Cisco data Center solutions help customers to achieve business agility, financial efficiency and IT simplification. As the pace of business continues to place strains on IT departments Cisco’s unified data center solutions bring together computing, networking, storage, and management resources to deliver a more cost-effective, secure, and efficient IT operating environment.
In addition, of this session, Satinder Sethi, Vice President, UCS Solutions Engineering, Ecosystems, and Technical Marketing, will explain on December 7th at 9:00 am (room Augustus 5) why the Unified Computing Systems are the preferred platforms for virtualization and cloud .
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Cisco recently announced the Nexus 7009 chassis expanding the Nexus 7000 family to 3 chassis. To refresh your memory on the Nexus 7000 family, here’s a quick at a glance comparison.
I often get asked, why Cisco introduced a 9 slot chassis when we already have a 10 slot chassis. The simple answer is – customers asked for a smaller form factor Nexus 7000 switch that delivers the high performance and resiliency that the Nexus 7000 family is known for.