This is my first year as an attendee at the Gartner DC conference. I’ve been here once before working demos on the tradeshow floor, but this year it’s purely about information gathering. Tradeshows floors are great. You get to wander around and chat with a captive audience of your industry peers, partners, and “frenemies” collecting pens and light up bouncy balls. Based on where the swag really ends up, I think the pen purchasers really need to start thinking about logo branded crayon packs. But there is so much to learn in the conferences even in the most unexpected sessions.
My primary take aways from the initial keynotes were that Hadoop is a strong early adoption application candidate for cloud in a non-virtual context (Hadoop in the data center was recently covered in Jason Rapp’s blog) , that commodity compute is the leader in cloud computing (I cried a little on the inside with this one), and that personnel development and team building/creation is one of the biggest factors in an IT success story.
For day one the celebrity keynote was from Captain Chesley Sullenberger which seemed out of place before listening to him. His talk about teamwork, process, and respect leading to his success in pulling off that harrowing landing on the Hudson spanned well from the people aspect of organizations, and was a very enjoyable listen.
These take aways seem to me even more critical as IT organizations have to quickly evolve their data centers to meet demanding business requirements, without expecting additional resources .
Gartner does a very nice job of interactive polling within their conference. For the starting keynote the audience poll (~2,000?) revealed that budgets edging up, but for the greatest number of attendees are mainly flat.
It seems that 34% of the audience has to deal with a flat budget, 20% of the attendees benefit from a marginal increase (<5%), and 14% experience a small decrease (<5%)
Talking about data center evolution, as a Cisco guy, I had absolutely to attend (by choice ) David Yen’s presentation. David is our Sr VP & GM in charge of our DC Technology Group, so he’s the big picture for anything Cisco in the Data Center. He is a Phd, with a very large experience in compute, applications and network, acquired through executive role at Sun Microsystems, Juniper and Cisco. David’s talk was about the evolution of the data center and the relevance of Cisco -You may want to check the blog from Giuliano Di Vitantonio, VP Marketing Data Center and Cloud with slides and videos “ The Evolving Data Center : Perspectives from the Gartner DC Conferences“ In his presentation David Yen covered some of the background for the evolution of the data center model, and the gains to be expected in the fabric model we see through Fabric Path in optimization of the new East/West data patterns.
This all has a strong relationship to our Unified Computing System solution. Which as a server platform “loaded with features “ might be perceived at some disadvantage in comparison to commodity compute, we’re happy to see that in reality our customers have placed us at #3 in datacenter compute world wide, and #2 in the US for an implementation that is only three years into the market, thanks to providing strong management capabilities, system agility, and dynamic integrated network functionality, as well as great TCO. As proof points , you may want to check Bill Shields blogs on this topic, but also the Cisco Buil& Price website with promotions of the month.
This Conference gave me also the opportunity to discuss other “more technical ” topics such as security for cloud and virtual services.
So stay tuned, as I will be back in January for additional conversations.
I have just come back from the Gartner Data Center conferences in London and Las Vegas where I got to witness the increasing relevance of Cisco in the data center. The critical role of the network to enable the world of many clouds has becomes evident, and Cisco continues to establish itself as an innovator in the server market. Our vision and solutions really grabbed the attention of the analysts and customers at a level that I certainly didn’t see last year.
Data center consolidation, server virtualization, and converged infrastructure continue to be chief concerns among decision makers. Emerging topics such as fabric –based infrastructure, hybrid cloud, and network programmability were definitely the focus of numerous presentations and endless conversations.
Cisco continues to innovate on all these fronts, and we had a lot of progress to present to the audiences in London and Vegas.
Three Insightful Conversations
I’d like to share with you three conversations I had at the Gartner DC Conference in Las Vegas. Two are with the sales and engineering leaders for Cisco Data Center, Frank Palumbo (@fpalumbo) and David Yen, and the third is with one of our partners, Siki Giunta from CSC, who participated on a panel on Cloud that I moderated.
Frank Palumbo on convergence, virtualization, network programmability, and SDN
In the first conversation, Frank Palumbo, VP Global Sales, reports some of the major concerns of the IT organization. Our conversation covers:
The new role of the “cylinders of excellence” — servers, network, storage and security teams — when the goal is to implement a convergence infrastructure;
The benefits of deploying unified computing in environments where virtualization coexists with “bare-metal” workloads; and
Network programmability and SDN.
David Yen on the evolving data center
My second conversation was with David Yen, Cisco SVP & GM, Data Center Group, who gave a great presentation to more than 600 attendees called “The Evolving Data Center: Past, Present, and Future.”
David — who brings in-depth knowledge of IT technologies from his years working with Sun Microsystems, Juniper, and Cisco – provides new perspective on the evolution of the data center.
In his presentation David explains how the convergence infrastructure, on the one hand, and network programmability, on the other hand, reshapes the data center landscape to make the world of many clouds possible.
Yesterday I introduced you to the Cisco Domain TenSM, Cisco Services’ framework for simplifying data center transformation. This model is applicable to both business (enterprise), public sector (e.g. government, federal) and service provider (incl telco) organizations.
Today I will summarize some key challenges that you should consider when planning a transition to cloud (as one example of data center transformation), for Domain #1 -- Facilities and Infrastructure.
Cisco Domain Ten -- Simplifying Data Center Transformation
This week at the Gartner Data Center Conference in Las Vegas, Cisco Services is unveiling Cisco Domain Ten(SM) – Cisco’s Framework for Simplifying Data Center and Cloud Transformation.
Cisco Domain Ten can be applied to a diverse range of data center projects -- from cloud and desktop virtualization to application migration and is equally applicable whether your data center is in enterprise businesses, public sector organizations or service providers. The video here describes how we apply the Cisco Domain Ten to the private cloud use case, as one example. We’ll discuss additional use cases in future blogs and associated collateral that I’ll point you to.
Born from our extensive experience over the past years in helping customers transform their data centers, based upon the many cloud deployments -- private and public, enterprise, public sector and service provider -- that we’ve enabled over the past few years, we’ve formulated this comprehensive framework to help you transform your data center and guide new initiatives including cloud, virtual desktop, application migration, and data center consolidation. The Cisco Domain Ten framework covers ten key areas -- domains -- that -- based upon our experience -- are critical to consider, plan for and address as part of your data center and cloud transformational journey, and is illustrated in the diagram below. Relating this framework to other key components of Cisco’s data center strategy, you can think of the Cisco Unified Data Center as the what of the data center, whereas Cisco Domain Ten complements this by guiding you on the how (to transform).
Cisco Domain Ten - Simplifying Data Center Transformation
Is your network ready to help you transform and be the strategic partner that you can be? Let’s face it… Today’s data centers are challenged with siloed resources and facilities… Limited scalability… Poor resource utilization… Growing complexity…Perhaps the biggest challenge is time. When 80% of your resources are dedicated to “keeping the lights on” and managing all what you have, there is very little time left for innovation that benefits the business.
And the reality is that the role of IT has to change – from a cost center to a business strategic partner! Why? Because there are increasing demands on IT to help your business differentiate in order to survive and grow in these rough economic conditions. And let’s not forget that the increasing cost pressures, technology changes, and the advent of game-changers like cloud are forcing IT executives to look at how to deliver IT differently.
These growing demands put even more pressure on the shoulders of IT especially given the current state of your Data Centers. The data center network sits at the core of IT and is key to how IT can deliver services and provide value back to the business.