The network matters. Without it many of the devices and applications we use in our daily lives would not be available. Without the right quality, they would not be attractive or usable. This holds true for voice, data, and video networks, and even more so for converged networks.
At Cisco our approach is to make the network a platform for experiences. When a functionality is better handled out of the device or application, because of optimization or capacity concerns, we make it available in the network. When devices or applications come with new capabilities, we make sure the network recognizes them and makes them available end to end.
This simple philosophy is very far reaching, and we are seeing its benefits with Medianet. It is easy to understand why auto-configuration, call admission control for video, and session recording, just to pick a few, are services which enable multiple applications while maintaining consistency and allowing optimal use of the network capabilities and bandwidth.
A few weeks ago at Cisco’s Collaboration Summit we announced new solutions. They all drive value from the network, including VXI, the Virtual Experience Infrastructure. In very novel ways, Cisco is aiming at making virtualization easier, and delivering a better user experience at a lower cost. This is what the Cisco network is all about.
Brad Boston, Cisco Senior Vice President in the Global Government Solutions Group, discusses the recent milestones in Cisco’s Internet Router in Space program, including the first-ever software upgrade of an Internet Protocol router aboard a commercial satellite while in orbit, as well as completing the industry’s first VoIP call made without the use of any terrestrial infrastructure to route the call.
Cisco today celebrated a major milestone with the distribution of its 30 millionth Internet Protocol (IP) phone to one of the world’s largest banking and financial services institutions, HSBC.
Now that’s a lot of phones! It’s fascinating to see just how far Cisco has progressed. Cisco made its first Voice over IP phone call in 1997 and sold its first Cisco Unified IP Phone in 1998. Today, IP phones have evolved beyond voice to connect people with video technology, and act as interfaces to networked applications, services and content. IP phones are part of a new collaboration experience that is rich, integrated, mobile and often virtualized.
Take a look at the video below which charts the history of the Cisco IP Phone (1997-2010). I’m thinking the next 13 years should be quite a ride!
How great is it that we now have the ability to broadcast our gripes to anyone that will listen and if we have enough creativity, we can even re-brand ourselves to great acclaim. But how challenging is this for a business who may be making attempts to not only broadcast a message in these new ‘social media’ channels…but is also realizing that these are great listening posts as well? There are lots of free tools for doing this but they are next to impossible to integrate into the customer service framework that has been built and perfected over the years.
The combination of challenges and opportunities available to us these days are not limited to social media. The root issue here is that our modes of communication, the channels if you will are shifting -- some of these are really taking root (video for instance) and others are either maturing (audio) or on the brink of acceptance (twitter/facebook).
Today’s show is about the tools you can employ to respond to this reality today AND set yourself up for success no matter which way these things may shift.