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Breaking Barriers with SIP Trunking – Cisco Emerges as Market Leader in New Infonetics Market Share 2012 Report

The way that enterprises connect to the outside world is changing. The transition to voice over IP (VoIP) that began with enterprise networks a decade ago, is now in full force in service provider networks. In a report issued on Monday, Infonetics Research reported that Cisco, the global market leader for unified communications and collaboration, is now the new market leader in global enterprise session border control (SBC) solutions for the first half of 2012, providing secure IP connectivity from the enterprise edge to the service provider session initiation protocol (SIP) trunking service.

Why is this so important? Service providers are now offering SIP trunking services instead of legacy dial tone (also known as time-division-multiplexing or TDM) to connect to enterprises of all sizes, including small businesses. In fact, according to their 2012 VoIP and UC Services Report, Infonetics forecasts SIP trunks to grow over 66 percent in 2012 alone.  Customers are quickly embracing the new technology, which offers substantial cost savings and the promise of extending real-time rich-media collaboration applications beyond the enterprise to customers, partners and suppliers.

To begin realizing the benefits of SIP trunking, businesses need to deploy a session border controller in order to efficiently and securely connect to service providers while preserving voice quality and features. Session border controllers connect IP networks and provide session control, security, demarcation for better troubleshooting and interworking to help overcome differences in the deployment of the SIP standard (such as CODEC or signaling).

Cisco reinvents the collaboration edge

Cisco’s session border controller, called, Cisco Unified Border Element (CUBE) is a software license add-on to the widely deployed Cisco Integrated Services Routers (ISRs) and Aggregation Services Routers (ASRs). CUBE provides significant benefits over competitors’ stand-alone session border controller offerings.  For example, CUBE enables customers to transition more smoothly to SIP trunking while reducing costs and operational complexity, often requiring no new hardware to be purchased or deployed. As a result, CUBE has been adopted by over 5,000 customers in 160 countries.

In their report, Infonetics credited Cisco’s differentiated model for delivering SIP trunking service, stating: “This is a natural extension of Cisco’s dominant market position in the router market—the majority of organizations have Cisco routers already installed and deployed at the important network border points.”

Other benefits of CUBE include: Read More »

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Telepresence in the World of Many Clouds

As my colleague Roberto De La Mora recently wrote, the cloud is the place to collaborate in today’s business world. Whether your organization needs private, public or hybrid cloud environments, Cisco and our broad network of partners can provide solutions that best suit your business needs.

And what if your collaboration needs include telepresence? Where does telepresence fit into the cloud?

With Cisco, telepresence fits into your cloud infrastructure wherever and however you need it. According to Forrester, “videoconferencing innovation today is geared toward extending connectivity…through cloud-based services or new lower-cost on-premises deployment models.”

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Session Management Fundamentals

The flexibility enabled by an IP based communication system is exemplified in how Cisco handles Session Management. In fact, the combination of ‘Session Management Edition and CUBE (Cisco Unified Border Element) remain the most cost effective way to transition from a traditional PBX environment without sacrificing previous investments.

The benefits can be grouped in three areas:

  • Save – Lower costs and improve efficiency by using SIP trunking to interconnect networks using Cisco Unified Border Element
  • Simplify – Reduce complexity by aggregating third-party PBXs, and easing migration to an all-IP environment.
  • Extend – Deploy collaboration applications at the network core and extend them to users, even those on third-party PBXs

In this latest in the Fundamentals series from TechWiseTV, we tackle the core technology hopefully explains it in a fun way. Get your head wrapped around Session Management and make sure you are not missing anything!

After you watch,

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Cisco Recognized in Leadership Position in the Gartner Magic Quadrant for Corporate Telephony

Gartner recently released their 2012 Magic Quadrant for Corporate Telephony, and I am incredibly pleased to share that Cisco was placed in the leader’s quadrant.  These results come just after Cisco was recognized as a leader in Gartner’s 2012 Magic Quadrant for Unified Communications.  We believe that, together, these reports signal the momentum that Cisco is experiencing as a leader in Collaboration.

And yes, the momentum has been strong! This past April, Cisco achieved a new milestone by shipping more than 50 million IP phones. We’ve also gained significant traction with Cisco Jabber, which enables instant messaging, conferencing, voice and telepresence video on multiple devices, increasing 55% in license volume year over year.

Our history of success has been validated many times before, not only by sales growth and market share gains, but also acknowledged by technology analysts as an industry leading vendor in this space for more than ten years. Most of you have followed this validation and we believe this year’s Magic Quadrant is just another example.

At Cisco, we understand that our customers don’t make decisions on data, voice or video alone. Instead, they are looking for integrated solutions that deliver the rich media capabilities their users demand, and at the same time, provide the agility, resiliency and high quality experiences the business demands.

According to Gartner analysts Jay Lassman, Geoff Johnson, and Steve Blood in their Corporate Telephony report, “We evaluated vendors for their understanding of how customer needs are changing (both for users and the IT group responsible for managing telephony). It was especially important to see how vendors proposed to complement, or compete with, UC collaboration solutions.” Read More »

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Migrating a Large Cisco UCM Cluster to Cisco UCS over the Weekend

To serve our headquarters campus in San Jose, California, Cisco IT deployed one of the world’s largest Cisco Unified Communications Manager (Cisco UCM) clusters, with 9 pairs of subscribers and a publisher supporting this one campus. Together with these main 19-servers the campus cluster also includes Unity node servers, presence servers and management servers, for a total of 48 Cisco MCS 7845s. In June 2012, we migrated these legacy servers to virtualized machines running on Cisco Unified Computing System (UCS) servers over a single weekend. Read More »

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