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Cisco and NBA All-Star 2011

It’s All-Star season again!  This week the NBA will bring together the most talented and passionate players in the world for a global celebration of the game.  Leveraging our partnership with the NBA, we will demonstrate how Cisco technology is enhancing the sports experience for fans around the world, both inside and outside the arena.

This year we will use Social Media channels to help tell the NBA and Cisco story. From blog updates, tweets and posts, we’re covering the experience. Watch for  updates throughout the weekend from Cisco Executives Alan Cohen and David Hsieh.

Join the discussion #CiscoNBA

NBA All-Star Activity
The 60th NBA All-Star Game will take place on February 20 at the Staples Center. In addition, from February 18-20, 100,000 fans in Los Angeles will experience 300,000 square feet of NBA All-Star excitement at NBA All-Star Jam Session 2011 in the Los Angeles Convention Center.

The Cisco/NBA partnership will be showcased with the following activities:

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Cisco ūmi Loves Bringing Loved Ones Together on Valentine’s Day

Pink cut-out hearts, red roses and a box of chocolates can only mean one thing. It’s almost Valentine’s Day! What are you doing for this romantic holiday?Not everyone is lucky enough to be in the same location as their special someone, and the time and money involved in flying cross-country often keeps us from spending time with those we love the most. With Cisco ūmi*, you can see your loved ones without even leaving your living room.

Here are some ideas if you’re celebrating via Cisco ūmi this February 14:

  • Pick a delicious recipe and have each person make the same meal. You can even cook “together” by pointing your ūmi camera at the kitchen. Once it’s all ready, sit down and share your culinary creations together. Even better if you light a candle and decide on a bottle of wine to “share!” Read More »

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Cisco ūmi: Can You See Me Now? A New Market, A New Product, A New Experience (case study)

February 10, 2011 at 1:26 pm PST

What is Cisco ūmi? Think of it as a TV-based video conferencing tool designed for consumers to help stay connected with our loved ones (for now in the US). You and the person you want to connect with each get a Cisco ūmi, hook it up to your TV, pay a monthly fee and you’re ready to chat away with grandma and grandpa on the East Coast or with your son or daughter in college. Wondering how to set it up? Check out Cisco ūmi social media manager, Zoya Fallah’s blog and first video message using this product. Then, read Alisa’s story on how she used ūmi to connect with grandpa.

Now that you have a better understanding of what Cisco ūmi is and what it does, let’s shift gears. The purpose of this blog post is to share with you how we introduced this product. This launch wasn’t just about a new product, but about a new experience…Our goal was to show through Read More »

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Cisco ūmi: Creating a New Video Market

Cisco spoke with a number of thought leaders who are working hard to bring people together (learn more at http://together.cisco.com )

In the following video clip, Ken Wirt, Vice President of Consumer Marketing at Cisco, describes Cisco ūmi as a new category in the consumer space and how Cisco ūmi changes the way we communicate with each other.

httpv://www.youtube.com/watch?v=pYaHqg4sooI

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Cisco ūmi: Convenience, Control and Connectivity

What do consumers really want from technology products?

Check out this video from industry’s leading tech experts on what to expect this year from tech products. Hear Terry Walsh, Owner and Editor of “We Got Served” talk about the importance of being able to share our own stories and interests with our friends and family.

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