Microsoft’s annual channel event – their Worldwide Partner Conference (WPC) – kicks off in Toronto in a few days on July 8. Cisco is a gold sponsor at WPC this year and we will be showcasing our Cisco UCS Intel-based server and Nexus switch families to the expected 15,000 Microsoft System Integrators, distributors, LARs, and VARs in attendance.
Cisco, with UCS and Nexus, provides tremendous data center engagement opportunities for channel partners to drive revenue generation. Microsoft will continue to roll out new product revisions for Windows Server, System Center, and SQL Server over the next few months.
With a 73 percent Intel Server market share as measured by IDC, Microsoft Windows Server and associated workloads are present in most all commercial and enterprise accounts worldwide. Here are a few actions you can take to leverage Cisco UCS and Nexus engagement for your clients and customers:
We are proud of our customers and their success in the marketplace. They are changing the way business is done by providing scalable, enterprise-grade, secure, and affordable cloud solutions. By tying together the Unified Data Center with the Cloud Intelligent Network and applying Applications and Services on top as end-to-end solutions, these cloud providers are delivering differentiated services with high-level SLAs necessary for end-users’ strategic applications. That’s what US Signal is doing for their customers.
But for some more background, last week at Structure, the conversations swirled around how to handle Big Data, the future of software-defined networking, data center compute technology, database and programming types, and open versus proprietary. Two of our CloudVerse customers, Terremark and SunGard both had strong booth presence and Terremark also had a packed presentation delivered by Jim Anthony, VP, Tier II Solution Architecture Team. Compared to last year, there was a stronger agreement that cloud providers are fully capable of providing public or virtual private cloud services with trust, scalability, and affordability, instead of companies taking on cloud internally by themselves. There are many needs for cloud services out there and that means there are opportunities to provide a differentiated service.
As such, with data usage increasing exponentially, it’s clear how important the network is for connecting the many clouds out there. Let me explain how US Signal is leveraging their expertise with an end-to-end delivery network to success in cloud. Read More »
Back in March we announced the third generation of UCS, with significant expansions to the I/O and systems management capabilities of the platform as well as a new lineup of servers. This month we’re continuing to expand the UCS server lineup with the addition of four new models. The latest batch of M3 systems are comprised of three Intel Xeon “EN” class machines (E5-2400 series processors) as well as a four socket “EP” (E5-2600 series) blade server. Specifically: the UCS B22 and B420 M3 blades and the C22 and C24 M3 rack servers. These new servers round out the UCS portfolio with an even stronger set of products optimized for scale-out and light general-purpose computing as well as a new price/performance 4S category in the mid-range.
If you prefer watching than reading , here is a nice conversation between Intel Boyd Davis , VP & GM, Data Center Infrastructure group, Cisco Jim McHugh, VP UCS Marketing, and Scott Ciccone, Sr. Product Marketing Manager, highlighting the key benefits of these new models.
To figure out how these fit in, let’s step back and consider the broader evolution of server technology in play here:
1) Cisco has made server I/O more powerful and much simpler.
One of the key differentiators of UCS is the way in which high-capacity server network access has been aggregated through Cisco Virtual Interface Cards and infused with built-in high performance virtual networking capabilities. In “pre-UCS” server system architectures, one of the main design considerations was the type and quantity of physical network adapters required. Networking, combined with computing sockets/cores/frequency/cache, system memory, and local disk are historically the primary resources considered in the balancing act of cost, physical space and power consumption, all of which are manifested in the various permutations of server designs required to cover the myriad of workloads most efficiently. Think of these as your four server subsystem food groups. Architecture purists will remind us that everything outside the processors and their cache falls into the category of “I/O” but let’s not get pedantic because that will mess up my food group analogy. In UCS, I/O is effectively taken off the table as a design worry because every server gets its full USRDA of networking through the VIC: helping portions of bandwidth, rich with Fabric Extender technology vitamins that yield hundreds of Ethernet and FC adapters through one physical device. Gone are the days of hemming and hawing over how many mezz card slots your blade has or how many cards you’re going to need to feed that hungry stack of VM’s on your rack server. This simplification changes things for the better because it takes a lot of complication out of the equation.
You meet the most interesting people at trade shows! This morning at Microsoft’s Tech Ed event here in Orlando the Cisco booth was humming with activity as the exhibit hall opened for the attendees. One early visitor to our booth turned out to have a very interesting – and quite fun – Cisco UCS story.
Jeff Stahl of Kindred Healthcare was the early visitor with the unique story. I started off my conversation with Jeff commenting on the complementary “Got Servers?” Cisco t-shirt he had just picked up. Jeff quickly mentioned he was a Cisco UCS customer and in fact was ‘our first’ customer as he has UCS serial # …0001 in his datacenter. What followed over the next few minutes was a fun conversation with Jeff and a few Cisco Engineers hearing about Kindred Healthcare’s UCS experience.
The Kindred Healthcare case study is available online here – and the benefits they accrued in moving to Cisco’s UCS server platform make a great read:
For instance, their comments on UCS and management are timely as our UCS Manager solution is up for a “Best of Show” award here at Tech Ed 2012 – “In addition to these savings, the Kindred team was also impressed by the centralized management that UCS offered, including service profiles that ensure consistent configurations. “We evaluated a number of different server solutions, but Cisco UCS really came out on top,” says King. “We didn’t consider the decision a mere hardware upgrade. Rather, UCS presented us the opportunity to truly transform the way we deliver services.”
Also great to hear and read up on was the savings in overall operating costs and improved licensing compliance for their Microsoft solutions such as SQL Server and SharePoint – “The elastic characteristics of the UCS-based infrastructure have allowed Kindred to temporarily extend its virtualization services … As a result, the company reduced its operational costs by more than $80,000 a month. Kindred also saw Microsoft licensing savings. “We are now able to leverage our existing investment in Microsoft infrastructure service licenses by landing their services on our shared infrastructure, giving us immediate concurrency and the ability to upgrade as desired.”