Given the diversity of the attendees, I wasn’t sure what to expect at Intel® Developer Forum (IDF) having never been to one before.
Now I’m very glad to have the opportunity to discuss our updated blade and rack servers with Intel’s Xeon® E5-2600 v2 series of processors (aka Ivy Bridge v2) with potential customers, analysts, and even competitors. It was a very good experience and I hope to participate again.
I won’t reiterate the information we blogged about this week, but if you missed these IVB v2 blog posts, take a moment and catch up: Tick Tock Goes the Server Clock & New Intel Processors – Six New Cisco UCS Performance Records.
Next up on the trade-show circuit for me is Oracle OpenWorld where I will be giving a theater presentation on Cisco Unified Computing System (UCS): Changing the Economics of the Datacenter. I hope to see you there!
Tags: B200 M3, blade server, C220 M3, C240 M3, IDF, Intel, rack server, UCS, Xeon
I have heard this a lot over the years, in one way or another – “The only price that really counts is what I actually pay for my server.”
Alright, so why bother with a TCO analysis? The truth is that server acquisition costs only contribute 20% (or less) to a 3 year server TCO. Management and other OpEx costs contribute the remaining 80%. If you go to 5 years, the acquisition cost starts to fade into obscurity.
There are a number of studies you can find online that call out server acquisition cost at 15% to 17% of TCO, or even less. One is an Information Week report that quotes a 2007 IDC study. The Information Week article is very good, with multiple sources and definitely worth a read. Since 2007 there have been myriad improvements in processor performance, as well as, server and architectural innovations (Cisco UCS). All of these supply ample rationale for a low CapEx component for Server / Data Center Total Cost of Ownership, see the figures below.
[The WW Server Related Spend… chart is from IDC, “New Econmoinc Model of the Datacenter”; IDC 2011] [Only the graph is from the cited source, the table is my analysis of the numbers presented by the graph.]
Summary of the figures above:
Server purchase spend and associated power & cooling spending is flat (red and green bands above)
Physical server management cost is the down (blue aband bove)
Virtual server management cost are way up and increasing (orange band above)
Read More »
Tags: blade server TCO, capex, Cisco UCS, data center, data center TCO, opex, server, server architecture, server TCO, UCS
It’s a beautiful thing when you can hijack four not-quite random people off the VMworld show floor and get them to tackle a discussion on desktop virtualization. And that’s exactly what we did a couple weeks back, when the opportunity presented itself. With Courtney Burry (VMware), Mike Brennan (Cisco), Dave Kinsman (WWT) and myself on hand, we did a sort of VDI blogger “round-up”. You should check out the video below, but a quick recap as follows:
- Courtney discussed some of the latest improvements in Horizon View that improve desktop TCO by optimizing storage footprint through technologies like SE sparse (or Space Efficient Sparse) which provides the ability to reclaim blocks of storage that are unused or deleted by the guest file system.
- I also shared some thoughts on our joint solution with VMware that’s expanding the number of use cases addressable by VDI, through our support of hardware-accelerated 3D Graphics with nVidia as part of our C-Series rack server solution, as well as the improving economics of 1:1 persistent desktop images using the latest generation of flash-based partner technologies we support through our VDI storage ecosystem.
- Mike discussed how we’re offering a more consolidated management approach with VMware through things like integration within vCenter which includes a snap-in for UCS, allowing administrators to see our UCS infrastructure inside the vCenter web client as well as open API’s that introduce more opportunities for automation, which combined with combine with UCS Manager and our automation tools, can help our customers provision desktops from bare metal, much faster.
- And to help round-out the round-up, we snagged Dave Kinsman from WWT, to give us his feedback on how he sees all of this coming together, both for channel partners like WWT, and they customers they serve.
Tags: desktop virtualization, UCS, vdi, VMware
Image credit: imediaconnection.com
In an earlier blog, I discussed the incredible success behind the Cisco Unified Computing System (UCS) in Darwinian evolutionary terms. Since I wrote that blog three months ago, we’ve continued to grow rapidly and have strengthened our position as the #2 blade server player worldwide from 19.3% to 21.5% revenue share (per IDC 2CQ2013 server market tracker, September 2013), with 33.9% revenue share in the US.
Prediction – The #1 spot is well within our reach sooner than you may think.
As we grow our installed base with roughly 1,000 new customers every month, our conversations about the future of UCS have taken an interesting turn. Until now in what I’ll call the “UCS 1.0” phase, Cisco focused on virtualization and private cloud as the dominant use cases that were top-of-mind for industry CIOs and we struck a resonant chord based on our growth – just look at our numbers.
We were market makers with expanded-memory 2-socket Intel EX blades (remember the B230’s?), which were gobbled up like candy into large-scale VDI deployments much to the surprise of the industry. We also jump-started a very attractive RISC-to-x86 migration practice, including Cisco IT’s own production environment: a 40TB mission-critical database that ran on HP Superdomes – a “circle of life” moment for me since Superdome was my program from 1999-2003.
We’ll continue leading in customer value for our original design centers, but we are now focusing on market expansion with what we call “UCS 2.0”, expanding into data-intensive, mission critical, analytics and service provider cloud environments with an increased level of R&D funding and strong corporate support from our top executives.
Prediction – You’ll see us more focused on architectural solutions for key industry vertical markets with tuned solution environments that leverage Cisco’s wide portfolio and that of our partners.
One such act of support is the announcement today of our intent to acquire WHIPTAIL, a leading solid-state systems company that boasts the highest scalability in performance and capacity of any scale-out flash vendor on the market today. WHIPTAIL systems span from single-node entry products to 30-node behemoths that drive almost 400TB’s of flash, 40GB/sec of bandwidth and 4 million random R/W IOPS – for starters.
Prediction: Cisco will unseat Infiniband with low-latency Ethernet fabrics. Check out our USNIC technology for starters…
In our customer interactions it became very clear they view application acceleration using persistent solid-state memory as a use case that belongs in the server tier, not the storage tier.
In an application-centric world, we started thinking not about server vs. storage infrastructure, but how applications viewed data – hot “important right now” data, warm “may be of interest data” and cold “let’s keep it around for background mining or compliance” data.
We arrived at the conclusion that UCS needed to be best-in-class at accelerating hot data layers. Hot data is closest to applications and therefore has high affinity for the server tier. Hence WHIPTAIL.
Assertion: Flash is a “boundary technology” that can be viewed as part of the memory or storage hierarchy. With respect to storage it’s faster and more expensive per GB. With respect to DRAM memory it’s slower but cheaper per GB. It therefore allows cost/performance arbitrage for applications by applying an accelerated persistent data model that can save on DRAM and de-complicate underlying permanent backing stores.
WHIPTAIL is a great fit with the fabric computing UCS architecture and also complementary to our C-Series rack mount servers and our SingleConnect capability in our UCS Manager that allows mixed-density blade/rack deployments to be managed from a common pane of glass.
Our intent is to fully integrate UCS computing and WHIPTAIL solid-state technologies over a Nexus fabric to create scalable persistent memory systems. That’s our vision.
Why? Because customers will be able to do things they could not before. Such as loading vast amounts of data in seconds and minutes, not hours or days – or – shrinking their performance footprint to a rack vs. 30 racks – or – accelerating Hadoop on all solid-state infrastructure – or – extending in-memory analytics to a scale previously not thought possible. That’s why.
As converged infrastructure advances as an ensemble computing architecture, boundary technologies like solid-state memory can be viewed as part of the memory or the storage hierarchy. Cisco’s point of view is to make it part of the memory hierarchy in the compute tier. That allows customers the best of both worlds – performance acceleration for applications while retaining their investment in permanent backing stores and simplifying their overall data center total cost of ownership (TCO).
To close on a Darwinian note, if UCS existed in the Cretaceous Period it would have been a Velociraptor (meaning ‘swift seizer’)– sleek, fast and ferocious – eating everything in its path. Velociraptors are believed to have hunted in packs, which is great considering the strong partner ecosystem that Cisco and UCS have built with industry leaders like EMC, NetApp and VCE as shining examples. We are committed to maintaining and expanding our hunting pack – more on that later!
if Cisco UCS existed in the Cretaceous Period it would have been a Velociraptor. Image credit: dark.pozadia.org
Tags: acquisition, Big Data, Cisco, Internet of Everything, Paul Perez, UCS, unified computing system, WHIPTAIL
Cisco and EMC continue to partner closely to speed our customers journey to the cloud via our “three paths to the cloud’ strategy. The strategy enables customers to implement custom-design infrastructures with best-of-breed products, validated reference architectures via Cisco solutions for EMC VSPEX, and pre-integrated converged infrastructure from VCE.
In the last year, Cisco solutions for EMC VSPEX have generated significant momentum with customers and partners. In this short period of time we have:
- Signed up more than 850 channel partners
- Nearly 1,000 VSPEX customers around the world
- Published 9 CVD’s focused on virtualization and desktop virtualization
- 60% y/y growth in viewership on our VSPEX CVD pages
Cisco and EMC will continue collaborating on VSPEX to expand the solution portfolio and accelerate growth. As a preview of future VSPEX CVDs, two new solution briefs have just been released. These solution briefs enable customers to choose their desired hypervisor, Microsoft Hyper-V 2012 R2 or VMware VSphere 5.1, and get a validated configuration for up to 1000 virtual machines based upon Cisco UCS servers and networking with next-generation EMC VNX Series storage. The next-generation EMC VNX Series storage will complement VSPEX solutions by enhancing virtual application performance through multicore optimization software taking advantage of the latest multicore CPUs.
Building your own infrastructure solutions can not only take time and resources but also can introduce additional risk and complexity. This is exactly the problem that Cisco solutions for EMC VSPEX solves by offering presized and validated solutions that give customers confidence that they are deploying the right balance of computing, networking, and storage resources.
Congratulations to the Cisco and EMC teams for their momentum with Cisco Solutions for EMC VSPEX and thank you for making it easy for organizations to quickly deploy a powerful, secure virtualized environment without the expense or risk entailed in designing and building a custom solution.
To learn more about Cisco’s solutions for EMC VSPEX please visit www.cisco.com/go/vspex.
Tags: Converged Infrastructure, data center, desktop virtualization, EMC VNX, Integrated infrastructure, Servers, UCS, unified computing, virtualization, vspex