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Meet Omar Sultan: Data Center Blogger and Twitter Expert

May 14, 2012 at 8:41 am PST

With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.  

Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.

How and why do you use Twitter for your work?

“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.

I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”

Tell us about your blogging practice. Read More »

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Mini Cooper and Twitter games at SAPPHIRE 2102

May 14, 2012 at 3:31 am PST

 

Going to Orlando and win a car! Sounds  like going to Las Vegas!
IPad , Flip Videos and other little gadgets are cute, but this year Cisco, EMC and VCE  are creating a buzz at SAPPHIRE 2012, with the opportunity to win a Mini Cooper (grand prize)  or the value of a 1 day free rental  of a Mini Cooper (twitter contests )

Twitter contests

-Bridge contest :
Ok !Time to show your writing skills ! In fact no need to be physically at SAPPHIRE 2012 ! This contest is open to the virtual audience as well! This contest starts  on Monday 14th 2012 at 8:00 am EST  and ends up on Wednesday 16th at noon EST
All you need is to create  a “bridge” between two amazing products: Cisco Unified Computing System and Mini Cooper – In other terms , identify a common positive attribute between the Mini Cooper and the Cisco Unified Computing System and send a tweet based on this example
 “Cisco UCS is like a Mini Cooper ……   #sapphirenow #Ciscobooth1185

Follow #ciscobooth1185 and Retweet to vote for the best attribute of Cisco UCS and Mini Cooper
Based on the votes, we will select the best tweet and announce on Wednesday afternoon  the winner of a 1 day rental of a Mini Cooper (value $250)

-Picture contest
As Tweeps   we are  very creative and most of us like pictures (no kidding!) – For this contest you just have to stop on Cisco booth 1185 and borrow one of the  Mini Mini Cooper (Mini Cooper toy)  with a Cisco Logo for one hour , and take a picture on the show floor and tweet .  We hope to see a lot of fun, artistic, if not crazy  images. Don’t wait the last minute . There are only 25 toys on the booth !
This contest starts  on Monday 14th 2012 at 10:30 am EST  and ends up on Wednesday 16th at noon EST

The pictures will be posted on www.Facebook.com/ciscodc

Vote on Facebook or follow #ciscobooth11185 and retweet to vote for the best shot of the Mini Mini Cooper.

Based on the votes (crowd source) we will select the most popular picture  and announce on Wednesday afternoon  the winner of a 1 day rental of a Mini Cooper (value $250 )

Grand Prize

The raffle for the grand prize is basically open to everybody attending the conference  [except Cisco, EMC and VCE employees ]provided you show up on the Cisco booths (#1185) ready to participate to an easy game, which includes attending Cisco  theater presentations (see list here)  and visiting Cisco and partners booth for demos. Details of the rules are provided on the booth. The game starts on Monday 14th at 10:00 am EST on the exhibit floor .

So if you are these days at Sapphire, don’t miss this opportunity to learn and play at the same time, with the thrill to drive one of these easy going German cars…and if you still don’t know what is a mini Cooper, guess what ..there is one on the booth ! (but you will not be allowed to drive it on the show floor ..)

Or just check this funny video created by EMC- Who said that aMini Cooper is not roomy!

See you these days on Twitter or in Orlando !

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Evolving from Customer Service to Customer Collaboration

May 9, 2012 at 6:13 am PST

Like many people, I’ve raised my expectations of the products I use and the companies with which I do business, both personally and professionally. As my choices of vendors have expanded, so have the criteria by which I measure them.

At one point, the smallest price tag won the battle. I didn’t always get the best result, but I saved some money. I can get a whole lot more store-brand ice cream for my dollar, but it’s never as good as Ben & Jerry’s New York Super Fudge Chunk. Never.

Product quality, convenience, brand reputation, price, previous experience, are all in the mix. Increasingly, customer service is taking a greater role. I want to work with companies that want to work with me.

Collaboration technology gives you more avenues to interact with and serve your customers. Make it easy to be your customers. The efforts are worth it. In a new white paper, titled “Turning Customer Service into Customer Collaboration,” ZK Research says “the time is now for companies to use collaboration tools to evolve customer service.” Read More »

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Online Meetings and Events: Tips for Making Them Better with Social Media

While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.

Here are a few tips for using the most popular channels in your meeting mix.

Facebook
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.

Twitter
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.

LinkedIn
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »

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How to be more “wild and crazy” in your online world

Comedian Steve Martin got on Twitter two years ago and now has two and half million followers, and enough tweets for a new book called “The Ten, Make that Nine, Habits of Very Organized People, Make that Ten.: The Tweets of Steve Martin.” Steve says people are actually funnier in their tweets than in person and calls it “a new form of comedy.”

How can we all be this creative online …whether it’s 140 words or 400?

Science writer and blogger Jonah Lehrer in another new book “Imagine: How Creativity Works” says to be creative, “Let go!” He says as we get older, we  become too self aware, pay too much attention to details, and hold back.

Certainly, technology can help let out our creative side. We have Pinterest to create virtual scrapbooks and Draw Something to play virtual Pictionary. You draw something on the screen of your mobile phone and your opponent on another phone tries to guess it. It’s the top downloaded free app in the world, and is now owned by Zynga.

Read More »

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