Cisco Blogs


Cisco Blog > Collaboration

Evolving from Customer Service to Customer Collaboration

May 9, 2012 at 6:13 am PST

Like many people, I’ve raised my expectations of the products I use and the companies with which I do business, both personally and professionally. As my choices of vendors have expanded, so have the criteria by which I measure them.

At one point, the smallest price tag won the battle. I didn’t always get the best result, but I saved some money. I can get a whole lot more store-brand ice cream for my dollar, but it’s never as good as Ben & Jerry’s New York Super Fudge Chunk. Never.

Product quality, convenience, brand reputation, price, previous experience, are all in the mix. Increasingly, customer service is taking a greater role. I want to work with companies that want to work with me.

Collaboration technology gives you more avenues to interact with and serve your customers. Make it easy to be your customers. The efforts are worth it. In a new white paper, titled “Turning Customer Service into Customer Collaboration,” ZK Research says “the time is now for companies to use collaboration tools to evolve customer service.” Read More »

Tags: , , , , , , , , ,

Online Meetings and Events: Tips for Making Them Better with Social Media

April 17, 2012 at 10:48 am PST

While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.

Here are a few tips for using the most popular channels in your meeting mix.

Facebook
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.

Twitter
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.

LinkedIn
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »

Tags: , , , , , , , , , ,

How to be more “wild and crazy” in your online world

Comedian Steve Martin got on Twitter two years ago and now has two and half million followers, and enough tweets for a new book called “The Ten, Make that Nine, Habits of Very Organized People, Make that Ten.: The Tweets of Steve Martin.” Steve says people are actually funnier in their tweets than in person and calls it “a new form of comedy.”

How can we all be this creative online …whether it’s 140 words or 400?

Science writer and blogger Jonah Lehrer in another new book “Imagine: How Creativity Works” says to be creative, “Let go!” He says as we get older, we  become too self aware, pay too much attention to details, and hold back.

Certainly, technology can help let out our creative side. We have Pinterest to create virtual scrapbooks and Draw Something to play virtual Pictionary. You draw something on the screen of your mobile phone and your opponent on another phone tries to guess it. It’s the top downloaded free app in the world, and is now owned by Zynga.

Read More »

Tags: , , , , , , , ,

Got A Question For @CiscoSystems?

March 12, 2012 at 11:58 am PST

Answers To Your Frequently Asked Questions

With over 100,000 followers to our Corporate Twitter Page, @CiscoSystems, we receive a decent amount of questions from the community. To help get your questions answered, we’ve outlined some frequently asked questions here for you.  If you do not find the answer you’re looking for, please send a tweet to @CiscoSystems and we will do our best to get your question answered in a timely manner. Thanks for engaging with us and happy tweeting!

Q: What is Cisco’s data center strategy?

A: Cisco is helping customers to unify their data centers with integrated compute, network, storage access, virtualization and management. Our end goal is to help organizations simplify operations, reduce costs, and improve business agility so they can better accomplish their business goals. With a Cisco Unified Data Center, customers report dramatic operational and cost improvements up to: 30 percent lower infrastructure costs, 90 percent reduction in deployment times, 40 percent improvements in application performance, and 60 percent reductions in power/cooling costs.

Q: What is Cisco’s collaboration philosophy?

A: From IP communications to mobility, customer care, Web conferencing, messaging, enterprise social software, and interoperable telepresence experiences, Cisco brings together network-based, integrated collaboration solutions based on open standards. These solutions offered across on-premise, cloud-based or virtualized platforms, as well as services from Cisco and our partners, are designed to help promote business growth, innovation and productivity through anytime, anywhere, any device communication. They are also designed to help accelerate team performance, protect investments, and simplify the process of finding the right people and information. For more information, visit http://www.cisco.com/en/US/products/ps10680/index.html

Q: What is Cisco’s service provider video strategy?

A: Cisco’s service provider video strategy is to enable a new generation of TV experiences via Cisco Videoscape, a comprehensive TV platform for service providers that brings together digital TV and online content with social media and communications applications to create a truly immersive home and mobile video entertainment experience.   Videoscape is unique in that it  utilizes the cloud, the network, and client devices to deliver new multi-screen video experiences over the Internet.

Read More »

Tags: , , , , ,

Social Media in Corporate Social Responsibility (CSR)

February 13, 2012 at 6:00 am PST

This post was authored by my colleague Jessica Kelly (@JessGoddesse)

If you’re wondering why social media should be an key  part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:

  • Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.
  • Twitter too is no slouch (and growing), with 200 million registered users, one quarter of whom tweet daily.

Want more justifying numbers? A recent infographic on MediaBistro lists more compelling stats―like, say, the fact that 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook, and 20% of marketers have closed sales using Twitter.

Given that social media networks are timely (if not immediate) communications platforms that are interactive, and therefore― if used correctly (that is, authentically)―engaging, their success in marketing should come as no surprise. Read More »

Tags: , , , , , , , , , , , , , ,