With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.
Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.
How and why do you use Twitter for your work?
“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.
I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”
Going to Orlando and win a car! Sounds like going to Las Vegas!
IPad , Flip Videos and other little gadgets are cute, but this year Cisco, EMC and VCE are creating a buzz at SAPPHIRE 2012, with the opportunity to win a Mini Cooper (grand prize) or the value of a 1 day free rental of a Mini Cooper (twitter contests )
-Bridge contest :
Ok !Time to show your writing skills ! In fact no need to be physically at SAPPHIRE 2012 ! This contest is open to the virtual audience as well! This contest starts on Monday 14th 2012 at 8:00 am EST and ends up on Wednesday 16th at noon EST
All you need is to create a “bridge” between two amazing products: Cisco Unified Computing System and Mini Cooper – In other terms , identify a common positive attribute between the Mini Cooper and the Cisco Unified Computing System and send a tweet based on this example “Cisco UCS is like a Mini Cooper …… #sapphirenow #Ciscobooth1185
Follow #ciscobooth1185 and Retweet to vote for the best attribute of Cisco UCS and Mini Cooper
Based on the votes, we will select the best tweet and announce on Wednesday afternoon the winner of a 1 day rental of a Mini Cooper (value $250)
As Tweeps we are very creative and most of us like pictures (no kidding!) – For this contest you just have to stop on Cisco booth 1185 and borrow one of the Mini Mini Cooper (Mini Cooper toy) with a Cisco Logo for one hour , and take a picture on the show floor and tweet . We hope to see a lot of fun, artistic, if not crazy images. Don’t wait the last minute . There are only 25 toys on the booth !
This contest starts on Monday 14th 2012 at 10:30 am EST and ends up on Wednesday 16th at noon EST
Vote on Facebook or follow #ciscobooth11185 and retweet to vote for the best shot of the Mini Mini Cooper.
Based on the votes (crowd source) we will select the most popular picture and announce on Wednesday afternoon the winner of a 1 day rental of a Mini Cooper (value $250 )
The raffle for the grand prize is basically open to everybody attending the conference [except Cisco, EMC and VCE employees ]provided you show up on the Cisco booths (#1185) ready to participate to an easy game, which includes attending Cisco theater presentations (see list here) and visiting Cisco and partners booth for demos. Details of the rules are provided on the booth. The game starts on Monday 14th at 10:00 am EST on the exhibit floor .
So if you are these days at Sapphire, don’t miss this opportunity to learn and play at the same time, with the thrill to drive one of these easy going German cars…and if you still don’t know what is a mini Cooper, guess what ..there is one on the booth ! (but you will not be allowed to drive it on the show floor ..)
Or just check this funny video created by EMC- Who said that aMini Cooper is not roomy!
Like many people, I’ve raised my expectations of the products I use and the companies with which I do business, both personally and professionally. As my choices of vendors have expanded, so have the criteria by which I measure them.
At one point, the smallest price tag won the battle. I didn’t always get the best result, but I saved some money. I can get a whole lot more store-brand ice cream for my dollar, but it’s never as good as Ben & Jerry’sNew York Super Fudge Chunk. Never.
Product quality, convenience, brand reputation, price, previous experience, are all in the mix. Increasingly, customer service is taking a greater role. I want to work with companies that want to work with me.
While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.
Here are a few tips for using the most popular channels in your meeting mix.
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »