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Loose Lips Might Sink Ships – The Conundrum of Social Communication

Loose lips might sink ships is a propaganda idiom originated during World War II to bring awareness to the hazards that may be caused by careless talk of subject matter that could be potentially vital information to the enemy.  As a US Navy veteran, I take this to heart and do my best to protect corporate data no matter how insignificant it may seem.  However, social communication sites such as FacebookTwitter and YouTube provide new avenues of personal sharing in a social context that could have considerable ramifications in a professional context.

The other day I was talking to somebody about the challenges of publicly available communication sites and concerns on how to secure professional content from being openly shared.  In many cases employees use the before mentioned sites to communicate internally or externally and often times may be sharing sensitive corporate data on these sites — not with the intent of being malicious, but because it seems like the right way to share information or they want to circumvent IT placed restrictions.  He then shared a story with me of a coworker that posted a simple status update to a social site, something to the affect Read More »

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7 Questions to Ask Before Launching a Social Media Program

September 13, 2012 at 1:15 pm PST
Success can come in many forms. Three very different success stories. Listen to the replay for details.

This week, Partner Velocity (Cisco’s program to help partners’ marketing efforts) held a one-hour webcast to help you get started with social media.

It’s a topic near and dear to my heart, so I led the webcast and provided some guidance for beginners and more advanced practitioners, tips, and tricks to help launch a social media presence.

If you couldn’t make it, don’t worry as there’s a replay available. Be sure to listen to this replay and attend the next two webinars in the series: you’ll be entered to win a US$2500 marketing consultation.

Head to the Partner Velocity site for details, and to register for the next two sessions (Social Media for Events and Creating an Integrated Campaign).

Here’s a quick recap of the topics covered in this week’s session “Building a Successful Social Media Program”:

  • How to develop a listening strategy
  • How to define and segment your audience (and create content for each persona)
  • Tips and tricks for engaging with your audience
  • Ways to design a measurement/metrics plan
  • And finally, some key takeaways and next steps

Keep reading for my seven questions to ask before launching your own social media program.

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The Social Soap Box: Digital is BIG Business in Thailand and Asia

August 17, 2012 at 12:07 pm PST

When you think of Thailand, historic Buddhist temples and shrines usually come to mind. However, during my visit to the golden land last week, I was pleasantly surprised by the proliferation of social and digital media. From QR codes to Facebook logos splattered across the many storefront windows, it’s no wonder Bangkok is ranked the largest Facebook city and Thailand ranked 16th largest Facebook country. While dining at a local restaurant in Chiang Rai, it was hard not to do a Facebook check-in when promotional materials were easily visible on tables, walls and even menus. And yes, I checked in and received my 5% discount.

Although Thailand is considered a developing country according to the International Monetary Fund (IMF), it’s use of digital and social media certainly makes the country advanced by any standard. According to eMarketer, Thailand is ranked fourth among Southeast Asian countries in the percentage of “likes” and “follows” corporate brands receive from consumers. The top three are Vietnam, Philippines and Malaysia.  Here are  additional data from an eMarketer report:

  • 47% of APAC companies use SM, and 56% are planning to use SM
  • 47% of APAC companies use SM, and 56% are planning to use SM
  • This year, Asia-Pacific will pass North America as the region with the most Facebook users
  • Asia-Pacific has three times as many social network users as North America

For marketers and communicators, this presents a great opportunity to expand your company’s digital and social footprint. At Cisco, we are continually experimenting how to reach customers and influencers in various countries through social media. We currently have over 200 social channels globally, and approximately 12 in APAC. That includes properties on Facebook, LinkedIn and Twitter, as well as global outlets such as Weibo and VKontakte.

 

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Cisco Named One of 20 Most Likeable Brands on Twitter

August 2, 2012 at 7:08 am PST

As stated by the Social Media Marketing firm Likeable Media (@LikeableMedia), the Likeable Awards are designed to “recognize individuals who have leveraged social media to create a charismatic, transparent and responsive image.” Likeable Media recently announced the winners of the 20 Most Likeable Brands on Twitter (check out the webinar recording & full SlideShare presentation). I’m very excited to share with you that Cisco Systems earned one of the spots for this accomplishment.

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Security, mobility, and BYOD: ask the experts in a TweetChat

We all know that IT and business leaders are starting to accept, and in some cases embrace, the “bring your own device” (BYOD) movement in the enterprise and what the implications are for service providers. As we collaborate using our own devices at work, how is this affecting your security in the network?

Join Cisco experts on August 2, 2012 at 9:00 a.m. PT in an open discussion where we’ll take your questions and address your security concerns regarding BYOD and mobility.

Co-moderators:

Panel participants: Read More »

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