People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.
Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:
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Tags: Cisco, education, facebook, mobile, small business, social media, twitter
Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.
Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.
You may attend in person or via webcast, just please register ahead of time.
Register for the in-person event: http://cs.co/SMevent.
Register for the webcast: http://cs.co/SMEventWebcast.
Hash tags: #CiscoSMT, #SocialSavvy
Ping us at @CiscoSocial
We have a wide range of topics lined up for you, check out some details here: Read More »
Tags: Adobe, best practices, Cisco, citrix, ebay, EMC, engauge, event, how to, Intel, linkedin, mindshare, salesforce, SAP, slideshare, social media, strategy, twitter, UPS, VMware, walmart
Most of us did not grow up sharing our private feelings with the world. Today we are faced with the challenge of needing to build our brand. This test can help you understand how socially connected you already are.
Be as web savvy as a librarian
When was the last time you visited a library?
Hint: Wikipedia counts.
Learn how future librarian, Elizabeth Lieutenant, is using Twitter to connect with like-minded students, professors and prospective employers.
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Tags: brand, higher education, internet, librarian, library, persona, social media, twitter
Have you been doing your Twitter homework?
Educators are using social media to share their lesson plans and get new ideas. If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.
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Tags: education, social media, twitter
Integrating Social Media Channels into Existing CRM Systems and Processes
The year is 2024, and you just walked into a department store to return a pair of jeans. As you enter the store, the near field communication (NFC) chip in your smartphone tells the store who you are because you have enabled the privacy settings to do so. The store knows you’re an active fan on Facebook. You’re even classified as one of their ambassadors. You’ve been identified as a frustrated customer after posting a comment on the company’s Wall about your brand new jeans being defective. One of the sales representatives receives an alert message that you’ve arrived, and she’s waiting for you in the jean section, holding a new pair of the same jeans, in your size, ready to make an exchange. The NFC chip in your phone has already confirmed your identity, reducing the need to show a receipt, credit card, or drivers license. You’re out the door with a new pair of jeans faster than you’re able to post a raving review on their Facebook wall, reclassifying you as an advocate in their CRM system.
“They replaced my busted jeans without even asking a question!”
OK, the year is not 2024, Cisco doesn’t sell jeans, and I’ve only been able to use NFC once in the year I’ve had it on my smartphone. But haven’t you wished that the company you just called already knew the past phone, email, even Facebook conversations you’ve had with them so that you didn’t need to explain yourself to them again and again? Isn’t your time valuable, shouldn’t all of their systems talk to each other to create a better, not worse experience for you? Read More »
Tags: click-to-chat, lead generation, marketing, marketingcloud, radian6, salesforce, Social CRM, social listening, social media, twitter