twitter

February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

4 min read

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]

October 30, 2013

DIGITAL AND SOCIAL

Diving In: A How To Guide to Twitter

2 min read

Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

1 min read

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

August 5, 2013

NETWORKING

Join us August 8th for Next-Generation Knowledge Workers TweetChat — #CiscoYourWay

1 min read

When? Thursday, August 8, 2013 @ 1:00 - 2:00 p.m. (EDT) Where? Twitter Chat The explosive growth in mobility is transforming the ways in which we live,...

August 1, 2013

DIGITAL AND SOCIAL

Cisco and WIRED.com #IoE Tweet Chat Recap

2 min read

What do you think should be connected to the Internet of Everything? Last week, Cisco and WIRED.com asked that very question as part of an all-day Tweet Chat, stirring up a huge amount of conversation around the connection possibilities of the future! Throughout the day, readers submitted their ideas of what could connect on IoE, […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

1 min read

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]

All Day Tweet Chat: What Should IoE Connect?

1 min read

In a world of connected people, process, data and things, what would you connect? That is the question of the day as Cisco hosts an all-day Tweet Chat next week with WIRED Magazine. On Tuesday, July 23 between 6:30 a.m. and 10 p.m. EST, submit an item you would like to see connect to IoE, […]