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Creating Meaningful Events with Social Media

Let's Chat! #Ciscosmt Series Panelists

Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.

The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:

Interesting Statistics:

Social Media for Events Statistics

Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.

Upcoming #Ciscosmt Twitter Chat:

Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?

  • Steps to develop a culture of sharing for employees
  • Content types that resonate for teams to engage in social sharing
  • Biggest challenges that employees face in social participation for the brand
  • Recognizing and rewarding teams for participation
  • Gamification aspects of sharing strategy

Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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From Work-Life Balance to Work-Life Blend – Google, Twitter and Cisco Join a Panel to Discuss how to Prepare Companies for Gen Y

Two weeks ago, I was sitting in front of 250 people at the Commonwealth Club in San Francisco talking about a subject most Fortune 500 companies are dealing with today: how to prepare for the thousands of Gen Y employees about to descend on the work place. Last Tuesday, July 16th, I had the pleasure of speaking on this topic with Google’s Todd Carlisle, Director of Staffing, and Twitter’s Melissa Daimler, Head of Organizational Effectiveness and Learning. Doug MacMillan with Bloomberg BusinessWeek moderated the discussion.

During the course of the evening, we discussed an assortment of topics around how companies are creating an environment that these new generations of employees will want to work in. It’s clear Gen Yers work and interact in different ways and companies are having to adapt.

For example, all of the panelists agreed that companies must provide lots of opportunities for training and coaching. I firmly believe that the number one predictor of job satisfaction is great coaching. In five or ten years, I may not remember how I was paid in that particular position, but I will remember an impactful mentor and a skill I learned. Todd from Google brought up an interesting Googler to Googler program that they’ve implemented, that connects people to share their skills – everything from debugging a complex piece of code to teaching yoga. Melissa agreed, saying that if there is just one question that managers ask employees every quarter, it should be “what is the skill you want to learn.” After all, people are more loyal to building their skill set and their career path than any type of company.

The topic of work-life balance also came up, and each panelist talked about that in a different way. I believe that what used to be a work-life balance is, for Gen Yers, a work-life blend. This newest generation of employees is used to constantly flipping back and forth Read More »

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All Day Tweet Chat: What Should IoE Connect?

In a world of connected people, process, data and things, what would you connect? That is the question of the day as Cisco hosts an all-day Tweet Chat next week with WIRED Magazine.

Cisco Tweet Chat WIRED

On Tuesday, July 23 between 6:30 a.m. and 10 p.m. EST, submit an item you would like to see connect to IoE, and Cisco experts like me will be there live to talk about your idea. The latest ideas and conversations from around the globe will be featured on the WIRED.com homepage throughout the day, so be on the lookout for your ideas to appear in the feed. You can add your ideas directly within the experience on WIRED.com, or via Twitter.com. Either way, simply tag your tweets with #IoE and @Cisco to join the conversation.

So, what do you think should be connected to the Internet of Everything? Mark your calendars to chat with us live on Tuesday on WIRED.com, and join the IoE conversation on Twitter until then.

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Is Your Company Prepared for Gen Y? Cisco, Twitter and Google Share Their Thoughts

We’ve all heard about Gen Y, or “millennials,” and how this new generation is poised to take over the workforce and change the face of Silicon Valley. Next Tuesday, July 16th at 6:30 pm, I’ll be joining thought leaders from Twitter and Google on a panel at the Commonwealth Club in San Francisco, to discuss an issue of critical importance – how to attract tomorrow’s talent and prepare for the incoming Gen Y workforce.

Gen Y is expected to make up nearly 75% of the workforce by 2025. How will this change the way we work, and what kinds of opportunities and challenges does this pose for local Silicon Valley companies? During this panel, I’ll share my thoughts on the biggest shifts in culture, management style, and recruiting strategy needed to attract the best talent of this new generation.

As many of you know, using today’s enterprise tools can feel like taking a trip back in technological time.  For businesses to succeed in the future they are going to have to adapt to the needs of Generation Y and that will often mean offering them more flexibility. According to the Cisco Connected World Technology Report, 66% of employees place higher value on workplace flexibility than on salary.

But it will take more than offering a flexible Read More »

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The Use and Impact of Social Media: A Blog Post

cisco

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity and how people communicate with each other and even businesses. However, the power of social media comes with a price if you do not know how to use it. That is why, when it comes to social media, a person must realize who their audience is and what they would like to portray. There are a few key points when deciding to use social media as a platform of communication:

  • Start with listening to your audience and observing their activity prior to engagement.
  • Create a strategic Social Media plan.
  •  It is also important to set goals that you want to achieve overall and pay attention to how social media plays into these goals that you have.
  • Set goals that map your overall objectives (personal/professional use).

When you’re using social media for personal use, you may have a different audience and a different reason for your posts than if you were using social media for professional use, where your views are projected onto the organization as a whole. In a professional setting, social media can be used as a tool for an organization to communicate with their customers. Customers may use this tool to express to the organization how much their products/services do for them, or possibly what they don’t do for them. There are also people who use social media purely to induce negativity, and they will be around no matter the platform. They are called “trolls” and it is best to avoid them and to pay them no attention.

Whether you choose to use your platform for business or personal use, it is always necessary to remember these tips:

  • Remember that whatever you post is most likely accessible to others as well.
  • What you post can end up on search engines and on other people’s news and activity feeds.

These have been the most important lessons that I have learned in my experience and utilization of social media. Listen, create a plan, set goals and be aware of your audience and the content that you are posting. These days where there seems to be a “no limits” attitude with sharing information, which has in turn caused people or businesses a lot of trouble. What important lessons have you learned about social media? Are there any mistakes that you’ve made on a social media platform that caused you problems? What advice would you like to give others on their usage of social media? I would love to hear your thoughts.

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