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Social At Cisco: A Few Things We’ve Learned…

I’ve been blogging about Cisco and non-Cisco stuff on my personal blog for a while and I’m thrilled to start contributing to the Cisco Social Media Blog too. To kick things off, in case you’ve missed these, check out some of our lessons learned and tips on live social video streaming, geo-location integration into B2B events and corporate tweet chats. 

The 9 Secrets of Success with Social Video
Not another term that starts with the word “social”, please! Hear me out. This is not your average video story: we created a video, put it on YouTube and bang, thousands of people have viewed it. So then, what is it?

Never Stop Experimenting: Pushing the B2B Event Envelope with Geo-Location
CiscoLive 2010. Another year, another planning cycle. “How can we push the boundaries of last year’s show? How can we do something new? How can we increase traffic on the show floor?” Read More »

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Timeline of Social Media at Cisco

Cisco was created in 1984 out of Stanford University.  In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together.  A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born.

In 2000, under the leadership of Dan Scheinman, the communications team at Cisco created News@Cisco, Cisco’s news site where press releases were housed and original content was produced.

In February of 2005, we launched our first external blog at Cisco.  The topic was high tech public policy.  Today, we have too many to count internal blogs and twenty-one external blogs, including our corporate blog, The Platform.  (The new blog site launched just this month.)

Cisco, of course, LOVES video. In September of 2007, our Public Relations team started using video for press releases and blogs in earnest.  We created the CSCOPR YouTube Channel.  We now have over 800 videos and over 1.6 million views of those videos.  While the CSCOPR channel remains active, recently, the social media marketing team created an umbrella YouTube channel to encompass the multiple other Cisco channels.  You can view that site here.

In February 2008, Jeanette Gibson, then the head of the New Media team in Corporate Communications and now the director of Social Media Marketing at Cisco, asked me to run the CiscoSystems twitter account, as it seemed more appropriate for a PR person to run the “corporate” twitter account.  I accepted and we’re now at about 40,000 followers and growing.  We now, of course, have multiple “official” Twitter accounts and many, many employees tweeting (see here for our Cisco Social Media Policy and Guidelines for employees.)

In August 2009, we started the “official” Cisco Facebook page. We now have over 100,000 “likes” and growing.  We utilize the page to share Cisco news and events and engage with Cisco fans.  If you “like” us now on Facebook, you can even get a discount on Cisco Valet or a free Flip Video accessory! (Offer ends soon!)

In November 2009, we started using Ustream for our Talk2Cisco live broadcast series so that viewers could interact real time with Cisco thought leaders.

This month, the Social Media Marketing team created a social media aggregator so that you can get a snapshot of the activity going on in Cisco’s social footprint as well as in our discussion communities. (Follow us, like us…engage with us.)

And, for what’s next, I recently talked to Forbes Managing Editor Bruce Upbin about how Cisco looks at social media and this will give you a flavor of where we might be heading.

Whether creating technologies and solutions, partnering with others, or taking good ideas and making them better, Cisco knows that innovation is the key to survival.  Social Media is about innovation and that is what Cisco does better than anyone.  Please join us as we continue this journey.

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Introducing the Marketing Minute Series

A major component of my job here at Cisco is to get out from behind my desk to meet with you, our partners. No matter what part of the world I’m in during these meetings, there is always one question I know will always be asked: “What are the latest trends in marketing, and how can I put them to work for my business?”

While I wish I could meet with every single one of you from around the globe, the reality is that I cannot (unless you have a DeLorean with a flux capacitor or the secret formula to human cloning).  So I’ve decided to create the Marketing Minute, an ongoing series of short videos designed to help answer the most popular questions that I hear from you.

To start of the series, I’m taking a look at Twitter, one of my favorite social media tools.

httpv://www.youtube.com/watch?v=sBejYFl1Quo

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A Note to Channels Blog Readers: Improvements on the Way

A note to our valued Channels blog readers: Cisco blogs will undergo a little maintenance over the next few days.

While all blog content will be accessible during this time, some behind-the-scenes stuff will be happening meaning we won’t be able to post anything new.

What does this mean for you?

No dust or dirt that usually comes along with construction work, luckily. We will back back on Monday, October 4 with some great improvements. (Of course, please continue to post your comments this week and we’ll moderate them as soon as possible once the maintenance is complete.)

In the meantime, we will be posting fresh news and info on our CiscoChannels Facebook page (including a new Partner Update newscast where we recap the latest Cisco partner news in less than five minutes).

We’ll also continue posting updates on the @CiscoChannels Twitter account — be sure to follow us so you don’t miss a thing.

 

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Together: The Evolution of Cisco’s Brand Campaign

Cisco’s “Welcome to the human network” brand campaign has been around since 2006. Today, we’ve launched an evolution to the brand with a new slogan, “Together we are the human network.” Although a subtle variation in wording, the message is impactful.  If you think about how people around the world are looking for and moving toward more authentic human interactions, video plays a significant role in bringing these human connections together. To emphasize the importance of this cultural shift, Cisco is evolving its brand campaign to express a broader, more human vision of what the network can offer—a richer, deeper experience of being together. Here’s the first of a series of new TV ads you can expect to see as part of the new brand campaign.

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