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Ubiquity and Integrity – The Salt of Mobile Business

Often when you mention pillars of salt, people think of the story of Lot’s wife, but there are positive connotations of this expression also. Salt is a staple of life in part because it helps the body turn food into living tissue as well as playing a key role in transmitting nerve pulses. The human body cannot produce salt; it has to come from a source outside the body.

Ubiquity in mobility, like salt, is really quite important. The value of a network is proportional to how well, and how often, end points are connected. The number of end points successfully connected is one metric of a useful network. The number of locations from which a client can connect to other clients is very much a measure of network value. One of the greatest shifts we’ve seen in the mobility market over the last few years is that from islands of connectivity like conference rooms, bullpens and so forth, to truly ubiquitous connectivity. For example, a smart phone allows us to connect effectively from most places we are physically located. I probably set a personal record in 2010 for how many WebEx meetings I had in my car; very cool and for me, highly productive

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Unleash the Power of Social Media, Increase Your Influence

December 16, 2010 at 5:52 pm PST

At Cisco Partner Velocity last week, the Channels blog caught up with David Nour--author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.

In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”

Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.

What other tips did Nour offer during his keynote? Read on to find out… Read More »

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Partner Velocity: Unleash Your Inner (Marketing) Superhero

December 10, 2010 at 1:20 am PST

We’ve wrapped up an action-packed week at Partner Velocity in Barcelona, Spain where Cisco partners learned, not only to change their way of thinking about marketing, but also to use social media in innovative ways.

I had a chance to interview speaker and creative director of Thinque Anders Sorman-Nilsson about ideas and how to “thinque funky.”

Anders says that in a highly digital world, high touch (and appealing to our customers’ hearts and emotions) is key. He also talked about thought leaders, those who have unleashed their own inner super heroes, who blaze a trail in new thinking.

What else did partners learn at the event? Here are just a few memorable quotes from speakers.

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Don’t Let Others Tweet On Your Behalf!

December 9, 2010 at 1:55 pm PST

Hackers recently gained control of an Indonesian government Twitter account to falsely broadcast an impending, yet fictitious, tsunami in Jakarta, Indonesia to over 8,000 followers. While this was by no means considered a catastrophic event it certainly, I’m sure, caused a bit of chaos and disruption to the people in Jakarta and in the surrounding areas. Doesn’t this sound like the 21st century version of yelling “Fire” in a crowded movie theater? In any event, as is the case with any failures related to technology, there are some important lessons to be learned from this miscreant-generated Tweet…or shall we call it a “MisTweet”?

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Partner Velocity Broadcast Recap: Leveraging the Power of Video with Live Video Streaming

December 8, 2010 at 4:51 pm PST

Partner Velocity has been keeping me busy! In the midst of attending sessions, interviewing speakers, capturing video clips, and catching a few quick bites, I managed to carve out some time to host my own session, “Leveraging the Power of Video with Live Streaming.” During my talk, which was also broadcast live over Ustream, I discussed and demonstrated how to setup your own live Ustream session from start to finish.

Didn’t get a chance to watch the broadcast? Here’s a replay:

And here’s a recap of what I discussed. Read More »

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