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How to Build, Cultivate, and Measure Success in the New Web

briansolisWe heard from so many partners at our Barcelona Partner Velocity event in December and on our Cisco Channels Facebook page that this is the year you’re going to start a new marketing plan and become more active in social media.

Is this the year you’re going to make your Twitter debut? Will you drive more customers to your blog in 2011? Want to better engage your fans via Facebook?

Whatever your goals, we’ve got a way to ensure that your 2011 marketing efforts get off to a great start.

Reserve your spot at our first Partner Velocity Virtual Engagement of the year on January 27 and you’ll get a chance to ask author and social media thought leader Brian Solis your social media marketing questions.

Read on to find out how to secure your spot.
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Things That Happen In Social Media In 2 Hours

I was traveling last week. I decided to order a shuttle service for the one-hour trip from San Jose to the San Francisco International Airport. Last week, however, the trip took 2 hours. Our super helpful driver tried his best to speed up our travel time by taking a different route and changing freeways – but with not much success.

As I was looking out the window admiring the long parking lot on the freeway (insert sarcasm here), my mind started wondering: “I wonder what’s going on out there while I’m sitting in here”.  Fueled by curiosity, I later jumped on the Internet to do some research and got my calculator out. Here is some fascinating information on what 2 hours means in the world of social media and web 2.0. Read More »

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The Social Soap Box: Why Mark Zuckerberg is Person of the Year

Mark Zuckerberg is Time magazine’s “Person of the Year.” As I read the article which talked about the growth of Facebook as being close to twice the size of the U.S. and Zuckerberg’s net worth estimated to be almost $7 billion, I started thinking about my own personal journey with the social entity. I recalled the days in 2006 when my brother who was in college at the time, kept harassing me to get on Facebook. He told me that it was a way to connect with all of my friends and that once I start, I wouldn’t be able to stop. Mind you, those were also the days of Friendster and MySpace. So as a professional who tries to maintain a healthy balance between my personal and professional life, I told him what I’m sure others who’ve been asked to join Facebook have said in the past, “I am a very private person and don’t have time to play with friends online.”

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Ubiquity and Integrity – The Salt of Mobile Business

Often when you mention pillars of salt, people think of the story of Lot’s wife, but there are positive connotations of this expression also. Salt is a staple of life in part because it helps the body turn food into living tissue as well as playing a key role in transmitting nerve pulses. The human body cannot produce salt; it has to come from a source outside the body.

Ubiquity in mobility, like salt, is really quite important. The value of a network is proportional to how well, and how often, end points are connected. The number of end points successfully connected is one metric of a useful network. The number of locations from which a client can connect to other clients is very much a measure of network value. One of the greatest shifts we’ve seen in the mobility market over the last few years is that from islands of connectivity like conference rooms, bullpens and so forth, to truly ubiquitous connectivity. For example, a smart phone allows us to connect effectively from most places we are physically located. I probably set a personal record in 2010 for how many WebEx meetings I had in my car; very cool and for me, highly productive

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Unleash the Power of Social Media, Increase Your Influence

At Cisco Partner Velocity last week, the Channels blog caught up with David Nour–author of the book “Relationship Economics,” speaker, and Managing Partner of The Nour Group.

In his keynote at the event, Nour covered ways to “unleash the power of social media,” but not just by getting more followers, collecting more friends, and increasing page views on your blog. Turns out, social media success is all about building relationships and influence where ROI stands for “return on influence.”

Check out this interview with Nour to find out his favorite social media tools, ways to gain trust, and how to increase your influence.

What other tips did Nour offer during his keynote? Read on to find out… Read More »

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