Mobile World Congress 2014 continues this week in Barcelona with record attendances.
Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.
Hall 3 @ MWC Analytics:
The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning. Read More »
Tags: analytics, App, application, business, Cisco, client, cmx, Conference, dashboard, data, device, event, Intelligence, LAN, location, location based services, location-based, mobile, mobile world congress, mobility, mwc, Service Provider, social media, SP, technology, traffic volume, twitter, wi-fi, wifi, wireless, wlan
Mobile World Congress 2014 is underway at Fira Gran Via in Barcelona, Spain.
As well as providing the WiFi network to the event, which has over 1200 access points covering the 2.6m sq feet conference venues, Cisco had a number of exciting demos within the booth area in Hall 3.
Cisco’s theme is around utilizing your network infrastructure for business outcomes, being more intelligent, utilizing analytics and delivering capabilities and monetization opportunities.
Utilizing location based information along with various other network related information interesting dashboards and views of the event are possible. These screens show how using the Cisco open infrastructure various sources of data are combined in to a graphical view of the Fira conference venue during day 1 of MWC 2014. Read More »
Tags: analytics, App, application, business, Cisco, client, cmx, Conference, dashboard, data, device, event, Intelligence, LAN, location, location-based, mobile, mobile world congress, mobility, mwc, Service Provider, social media, SP, technology, traffic volume, twitter, wi-fi, wifi, wireless, wlan
Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.
Common concerns I’ve heard are:
What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?
These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.
These are my personal tips for establishing your profile:
Find social role models.
Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.
Read More »
Tags: Cisco, engagement, how to, learning, social, social media, social networking, tips, twitter
With all of the buzz around Apple’s announcement of the iPhone 5S, 5C and the launch date of iOS 7 — we’ve decided to check-in with our Brett Belding, IT Senior Manager, IT Mobility Services, and the IT Mobility Services team. Brett and the rest of the IT Mobility Services team have interactive discussions on industry trends, BYOD, and even University of Georgia Bulldogs Football. Last week, I asked the team:
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Tags: aaron chiles, aaronchiles, apple ios 7, apple iphone 5c, apple iphone 5s, Borderless Networks, brett belding, brettbelding, Cisco IT, cisco on cisco, coc-borderless-networks, ios 7, ios7, iphone, iphone 5c, iphone 5s, mobility, preparation, twitter