Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)
But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!
In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.
And we also have a few topics planned based on questions we’ve gotten in the past… Read More »
Tags: blog, blogging, channel partners, channels, channels blog, ciscochannels, facebook, marketing, partner, partners, social media, twitter, video, worldwide partner organization
It is clear that we are in a transition with regards to the way information is published and consumed. Old school media such as newspapers and network news are in decline or are, like the New York Times and the Wall Street Journal, looking for new ways to remain relevant.
The rise of social media as a source of news has both positive and negative aspects. On the positive side the speed of social media has proven hard to match. For example, on November 23, 2010, North Korea shelled Yeongyeong Island in South Korea. My first notification about that event was via Twitter and it was only later that I was able to get confirmation via CNN. Similarly on March 11, 2011, when the earthquake and subsequent tsunami hit Japan with tragic consequences, my first notification was again via Twitter. Clearly first-mover advantage goes to social media, largely due to the lack of overhead and the few barriers to and low cost of publishing.
Recently we saw one of the weaknesses to the often knee-jerk, fast-twitch responses that social media can create with the unfortunate accusations that were falsely leveled at Samsung; statements accusing the Korean manufacturer of putting keylogging software on its laptops. Read More »
Tags: security, social media, twitter
I was at the Lady Gaga concert at the Oracle Arena in Oakland, CA last night in what initially was another routine concert outing (I average about five concerts a year) that quickly turned into my own personal tour on how Miss Gaga does social media. Even before the Oracle Arena opened its doors to her loyal fans, Gaga participated in an interactive Q&A session at Google HQ earlier which garnered approximately 40,000 questions after days it was announced via her YouTube channel.
At the concert, the two massive digital screens displaying a live Twitter stream of tweets from fans were expected, but to top that off, she used text messaging to raise awareness and money for her favorite charities. While on stage, she called one fan who attended the concert to personally thank him for the donation. I even conducted my own impromptu poll with a handful of excited fans. Surprisingly however, most didn’t know she was hip on social media or followed her on Twitter or Facebook. I’m sure if I polled at least half of the concert goers, the results would differ dramatically. The numbers don’t lie. Gaga is still the most socially networked star.
Given all the coverage on Gaga’s use of social media, it’s no surprise that more celebrities are jumping on the social media band wagon to give their personal brands a major social boost. But can the same social media playbook that helped elevate these personal brands be used for B2B brands? To enlighten us, I turned to social media expert and blogger for ZDNet, Jennifer Leggio for her candid thoughts.
Despite Lady Gaga’s extreme physical presence, she’s maintained a level of approachability with her fans online. She treats them as if they are a part of her success, rather than merely the reasons for her success. People are fans generally because they want to feel included in something bigger than themselves and Lady Gaga gives hers an opportunity to do that by showing her true self — behind the wigs, 10-inch platforms and make-up — digitally.
I absolutely believe that B2B companies can learn from Lady Gaga and her online presence success. I think, to boil it down, companies need to stop being afraid of their customers and allow them to feel as if they are a part of the company. Despite the advances in social media over the last few years, many companies are still afraid to invite their customers in via blogs or online communities, and they don’t realize how that might alienate otherwise loyal customers. Companies, considering disclosure issues of course, should also be as open with their customers as possible. Allow their executive teams to be real – Cisco’s own Padmasree Warrior is a great example of that. This not only establishes thought leadership but also a human factor that draws in customers and partners.
– Jennifer Leggio
Well said, Jennifer! And since I rarely get to blog about music for Cisco but often share my favorite SOTD (song of the day) with friends on Facebook and Twitter, I’ll leave you with my Gaga SOTD. Enjoy!
Tags: facebook, lady gaga, social media, The Social Soap Box, twitter, web 2.0, youtube
Facebook, Twitter, Groupon – Social media sites grab the headlines as their valuations continue to skyrocket based on the perception that these sites significantly influence how we work, play, and shop today. But how influential are they, really?
We know about Facebook and what a HUGE country its participants could now form; its growth continues unabated. More people spending more time on games, vacation pictures, and stalking former flames.
Twitter is truly a new media outlet with fast-breaking, world-changing news being tweeted 24×7. Look at how Twitter helped to bring down an entrenched dictator in power for over 40 years in Egypt to get a sense of what unfettered access to information can do – even if it is only 140 characters at a time. In its less world-changing form it is also a source of ongoing banality that can numb even the most avid tweeter.
And Groupon – yes Groupon continues to grow quickly as well. With its most recent foray into China the company is in 43 countries and has 51M subscribers (source: Economist) but with other group coupon sites springing up like weeds in springtime, its competitive advantage has been severely eroded. The concept has, however, changed shopping in ways that weren’t even anticipated only three years ago.
So what’s a retailer to do? And perhaps, more importantly, how can retailers make money in social media?
Read More »
Tags: facebook, retail, retailing, socialminer, twitter
Another week, another Partner Update newscast.
In this week’s episode, we offer a quick recap of Partner Summit 2011 with some event highlights, important links, plus our handy, downloadable summary document with all of the important links you need – from Cloud partner programs to Architecture specializations and those great deals that were announced, like a big WebEx discount for partners. And, if you missed Partner Summit keynotes, executive chats, or theater breakout sessions, head over to the Virtual Partner Summit site for replays.
I also caught up with Virtual Computing Environment CEO Michael Capellas who talked about the importance of VCE, its value to Cisco partners, and some info about VBlock. We’ll be sharing more of his insights and the full interview with him here on the Channels blog on Monday, so be sure to check back.
Watch our Partner Update newscast for the top partner headlines.
What else made our newscast? Read More »
Tags: Cisco, cisco channels, ciscops11, cloud, edison peres, facebook, fast chat, fast track, headlines, john chambers, michael capellas, news, padmasree warrior, partner, partner summit, partnerupdate, twitter, VCE