So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.
Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.
According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.
Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »
Tags: blog, blogging, ciscochannels, facebook, marketing, partners, sms, social media, spotlight, twitter, video
For those of you following Cisco Social, you should have noticed that we started signing our tweets. That funny little character followed by two initials is exactly that- our signature, a way for you to hold us accountable for what we say.
With Social Media covering everything from listening/monitoring, communities, blogs and then upcoming events; it’s impossible for one person to successfully manage this account. We feel that it’s important for followers to be able to use Twitter as a way to have two way conversations. Here at Cisco we’ve assembled a team of contributors to make sure we’re capturing the latest and most exciting news around the clock as well as getting back to you.
Drum roll please…
Making their first appearance as a team, here is the 2011 lineup for Cisco Social– Cisco’s social media focused twitter handle:
Alex Romano ^AR
Allison Johnson ^AJ
Charlie Treadwell ^CH
Christy Park ^CP
Deanna Govoni ^DG
Elaine Sherwood ^ES
Elizabeth Houston ^EH
Eva Yousif ^EY
Hilal Chouman ^HC
Lindsay Hamilton ^LH
Michael Hopps ^MH
Petra Neiger ^PN
Stephanie Marx ^SM
Sushant Sahani ^SS
See you on Twitter!
Tags: Authors, CiscoSocial, social media, twitter
Many believe that number 13 equals bad luck. And on Friday the 13th some may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.
One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?
It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.
Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »
Tags: 13, B2B, blogging, Cisco, debunk, facebook, friday, keith goodwin, master partner, myth, networking, news, partner update, partners, pulse, rob lloyd, social media, TAP, twitter, velocity, video, webcast, xerox
It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.
In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer. Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.
Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.
Choose Your Topics
Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.
From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)
You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.
Keep reading for more blogging tips. Read More »
Tags: blog, blogging, facebook, social media, twitter
With 7.1 billion tablets, smartphones and other mobiles devices entering the market—and many making their way into the enterprise—how can you effectively manage user access over the wired and wireless network? Help your users and their devices get online, stay online with comprehensive visibility into you network.
Join our experts for a live Q&A TweetChat on Cisco Prime Network Control System, and see how we enable converged user, access and identify management across wired and wireless networks.
Win (1) Amazon Kindle or one of (2) $5 Starbucks gift card for simply participating live! Winners will be randomly selected for asking a relevant question, sharing a comment or Re-Tweeting a post with the #ciscowifi hashtag. Read the full terms and conditions.
Tuesday, May 3rd at 9-10am PDT (12-1:00pm EDT)
On the day of the event, follow the conversation with the hastag #ciscowifi on any of the following platforms:
Follow the discussion, contribute questions and submit your own comments by including #ciscowifi with all of your Tweets, regardless of the platform you use.
- Saurabh Bhasin (@sabhasin), Product Line Manager for Cisco Prime NCS
- Scott Simkin (@Cisco_Mobility), Mobility Solutions Marketing
- Brian Robertson, Mobility Solutions Marketing
Questions / Comments?
You can submit your questions ahead of time by sending a Tweet to @Cisco_Mobility or by commenting on this blog.
What is a TweetChat?
TweetChats are online conversations, held at a pre-arranged time, between a group of Twitter users, and using a specific Twitter hashtag (#ciscowifi) to identify the discussion.
We hope to see you on May 3rd, 2011, 9-10:00am PDT (12-1:00 EDT), just follow the hastag #ciscowifi.
Tags: give-away, kindle, network, network management, prize, tweetchat, twitter, wifi, wireless, wlan