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Adventures of an Intern: Social Media Newsrooms

Welcome back to the second installment of my blog series. I’m sure you’re as ready as I am for a long, relaxing Fourth of July weekend- don’t you wish every weekend was three days? I’m enjoying them as much as I possibly can, because  I hear you don’t get summer vacation when you graduate from college. After my little introduction last weekend, I wanted to actually get into what my blog series will be about. I will be looking at how different corporate newsrooms leverage social media to communicate their news to the public. We’re talking HP, Intel, IBM, Oracle…the list could go on, but I’ll save it for another blog post. Given the focus of my research is on the social aspect of corporate newsrooms, who better to look at than the social networking sites themselves?  Although these sites may not have an official newsroom where you can go for announcements, they still manage to communicate their developments with the public. I looked at three main sites: Facebook, Twitter and Linked In.

Facebook

92% of social network users have Facebook accounts, so creating a Fan page to promote business on this social media giant is a no brainer. As a result, Facebook uses their own Fan page as a corporate newsroom,posting updates and new features on their wall to keep their fans and users informed. Users can comment or “Like” these posts, which is an excellent source of first hand feedback for the company. On the Facebook Fan Page, each comment tends to have more than 10,000 “Likes” and thousands of comments. This is clearly an effective way of collecting feedback.

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The Week’s Top Cisco Partner News Headlines, in Less than 5 Minutes

In this episode of Partner Update, we find out what Andrew does first-thing in the morning, learn about a free new mobile app that delivers the latest partner news from Cisco, get the scoop on what kind of network can best solve endpoint and application challenges, get tips on minding your Twitter manners, learn how Cisco partners can grow cloud revenues, and figure out what Triple V means. (And a lot more.)

Tune into this action-packed newscast to get the latest news and info you need to know (in less than five minutes).

So what’s in the news this week?

Keep reading for a transcript of the newscast with timestamps so you can view the parts of the video you want to see and important links where you can find more information. Read More »

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Five Ways To Start Using Big Data

Just when we feel we are drowning in information, along comes Big Data to save the day. Big Data refers to a dataset so large it is beyond the capability of a typical database to manage and make use of the information. But a set of advances in hardware and software now allows us to rapidly capture, organize, and make sense of vast oceans of data, enabling us to apply the results to make better business decisions.

Big Data can give us a strategic advantage. For example, investors could see global trends in trading across sectors in near-real time; they could respond much earlier to a downturn in prices in a given sector, avoiding the steep losses incurred by taking later action.

Big Data can also create a richer experience for customers. Bloomberg.com gathers more than 100 data points from every page an individual reader views, processing the data with 15 algorithms to personalize recommendations. Algorithms that understand natural language and rich media and can reason make Big Data technology even more useful in decision making. Novel visualization paradigms, 3D, and gesture interfaces make Big Data understandable and accessible to everyone.

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Social Media Spotlight: Six Must-Follow Rules for Minding Your Twitter Manners

If you’re an active Twitter user, then you know that working within the confines of Twitter’s restrictive character limit can be tough—what’s the best way to cram in a catchy message, a link, and a few important hashtags without exceeding 140 characters?

I know I’ve struggled to write catchy tweets—sometimes I feel proud of my messages, other times, I feel like they just enter the Twitter stream only to be completely ignored. So I set out to get some advice, and turned to our resident expert, Alex Krasne, for her tips.

Alex is a veritable Twitter expert, having used the service for years, both for personal use as well as through @Cisco_Channels. She offered me some advice on how to get the most out of Twitter, and how to tweet effectively to reach your ideal audience.

In addition to her tips, Alex has advice on how to mind your Twitter manners. Watch her video to see what you need to know to maintain and grow, rather than alienate your followers.

So what do you need to know to use Twitter effectively? Here’s what Alex recommends.

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Top Cisco Partner Headlines, in less than 5 Minutes

It’s been a busy couple of weeks around here and we’ve got a fresh batch of news for partners!

In this week’s Partner Update newscast, Andrew finds out that even though an actual cloud can’t stream his music, Cisco’s new Cloud Partner Program offers everything partners need to capitalize on the growth of cloud, which is expected to reach $172 billion by the year 2014.

We also get to hear Andrew’s top video tips, find out why his suit needs to go to the dry cleaners, learn about networking myths, find out how one customer deployed VXI and virtual desktops, and we answer your technical questions.

Watch this week’s Partner Update newscast.

Keep reading for a transcript of what we covered, links to what we shared, and additional information. Read More »

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