In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.
At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.
Some people with probably think that I drank the Kool aid- Well our CEO and Chairman did a fantastic job this morning as a key note speaker at Oracle OpenWorld! Not as controversial as other CEOs , but certainly a speech which makes employees very proud to work for Cisco.
John McAbel who has been involved in the preparation of this speech warned me couple of days ago
“We are very excited to have John Chambers at Oracle OpenWorld this year. It’s the first year he is a key note speaker in four years at the conference I think it’s a reflection of the growth of the UCS within the Oracle ecosystem We have now hundreds of customers who are running UCS today , many of these customers are running large Oracle mission critical workload, such as EMC, Qualcom, University of Colarado, and others . So I think that John being here is a reflection of this growth, but also of the overall commitment of the partnership between the two companies Openworld in fact runs on Cisco networking gear and we run a lot of Cisco on Oracle eBusiness Suite and Oracle data base . So there is a nice synergy between the two companies
I think you’ll find this key notes unlike other key notes at Oracle OpenWorld , where we are going to have demonstration on stage of Cisco UCS running Oracle codes, we are also going to show how we can take that technology to help improve how customers will process words and some of the processes you will find them entertaining !”
- He was right !I saw this morning a constant flow of appreciative tweets on John’s speech Here are some of them starting with Marc Benioff from SalesForce.com “John Chambers is delivering one of the best keynotes in our industry. Watching him is humbling. He is as good as they get.”( @benioff)
“Have to say, Cisco CEO John Chambers is an excellent speaker, nice mix of biz, tech and vision RT “(@mfauscette) “That winds up John Chambers. Impressive talk! I learned a lot.”(@Oracleheretic) “Keynotes focusing on substance, not style issues. Other keynoters should take note, emulate“(@carterlusher) “Vendors that speak at industry conf’s should replay John Chambers #oow11 keynote. Very good balance of Thought Leadership + Product Pitch” (@sameerpatel) “John Chambers is the best speaker in our industry. #oow11 He sets the bar.” “Bold & consistent if nothing else” (@ca_bshimmin) “Great ideas! John Chambers, Cisco President, at Oracle OpenWorld”
I will not go through all the rich content of this entertaining and some times provocative speech (“If you agree with everything I say today, I haven’t done my job”. John Chambers). I hope to be very soon in a position to point to a the slide deck or even the recording of the speech -- So stay tuned
But here are some talking points (as perceived by the audience) , as well as the first reactions on this speech about change from The Register and The New York Time
Today VMware kicks off VMworld in Las Vegas and we’re already seeing interesting news announcements, cool innovations, and informative technical sessions.
If you’re not there in person to be close to the conference action, we’ve gathered together a list of important conference info. Thanks to live feeds, Twitter, and video, you can participate in much of the event from the comfort of your home or office.
Let’s start with some of the fun activities we’re seeing at VMWorld.
Check mate! Just another day at the giant chess board as conference attendees play a rousing game. Check the VMworld You Tube channel to see what else is happening.
Guess what, partners: We’ve been reading your blogs, perusing your Facebook pages, and scanning your Twitter feeds to find out what you’ve been up to this summer. (Everything we saw was rated G, don’t worry!)
So what have we found? We’ve discovered that many of you are doing some really cool things. For instance, some of you have scored really interesting customer wins, while others have snagged celebrities to star in your ads, or you’re working on raising money for charity. We unearthed so many diverse and interesting tidbits that we’ve decided that periodically here on the blog we’ll showcase the cool stuff that our partners are up to. Here’s a roundup of what just some of you are doing.
Nexus IS posted a video on their Facebook page about their customer win with Global Cash Access (GCA). (We wrote about their win here on the blog, too.) The video features interviews with GCA’s CEO and VP of IT discussing how Nexus impacted and improved their business.
Meanwhile, Force 3 posted a news roundup video on their Facebook page called Great News, which highlights recent goings-on at the company. Great work, guys!
How connected are you with your social networks? Are you finding that at times, your social channels become stale or a one-way dialog? If you’re experiencing the “silent treatment”, here are some easy ways to generate two-way conversations.
Tweet or post questions and polls: Events, activities, and launches have a unique opportunity to educate as well as create excitement and energy. Develop creative ways to poll audiences about related topics. And don’t be afraid to mix in a few casual types of questions that pertain to the event, but might be lighter in nature.
Interactions: Social media has a lot to offer to marketers. One special feature of social media is the ability to crowdsource and strengthen loyalty. Monitor social media channel feeds closely, respond quickly, and keep feeding the streams. Simple questions such as “What did you think of the keynote?” or “What interests you the most about this program?” will help start conversations. You’ll be amazed at how much audiences want to share their opinions and information.
Contests: While audiences are primarily interested in the straight forward information and updates, they often like to get involved in other types of activities. Using social channels, offer different types of contests and incentive-based opportunities. These activities do not have to have monetary values, but do need to have perceived importance. For example, preferred seating at a keynote or a meet-and-greet opportunity.
These are just some quick examples of ways to start social interactions. The key to making these ideas work is to integrate social channels together and with the rest of the marketing communications plan. Having a central “hub” like an online community or a website, will help audience members navigate all of the information and discussions more easily.
What are some creative ways you are starting conversations using social media? Share your experiences and let’s keep the social media information sharing going. And follow my Twitter handle (@elhoust) for more social media for events best practices.