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Using Twitter for real-time, personalized marketing

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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Nancy Duarte TweetChat Recap: How to Win over an Audience

On Tuesday October 18, we held a live TweetChat with best-selling author and presentation guru Nancy Duarte, CEO of Duarte Design. (She created the presentation you see in Al Gore’s An Inconvenient Truth.)

During the hour-long chat, Nancy shared a truckload of sage presentation advice, tips on how to spread ideas, tell stories, and ensure the next time you present, your audience will be truly riveted. Thanks to everyone who participated in the chat and congrats to Cisco partner @CapNetSols who won a signed copy of Nancy’s book Resonate.

If you’d like to watch Nancy’s Virtual Partner Velocity video covering this topic and how to truly resonate with audiences, the replay is here. (And be sure to take the survey after you watch Nancy’s video to get your copy of her most recent book “Resonate” and for your chance to win an iPad 2.)

And now, for a full summary of the TweetChat. (You can also visit our TweetChat room to view the transcript.)

To help facilitate discussion, the @PartnerVelocity Twitter handle asked Nancy 10 prepared questions. There were plenty of great audience questions as well, so for easier reading, those are posted after the Q&A along with Nancy’s Golden Nuggets and tips.

Read More »

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Manufacturing Social Media

Manufacturing Social Media

In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.

At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.

Blog

You’re reading it right now… Read More »

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Cisco John Chambers brought a lot of substance today at Oracle OpenWorld

Some people with probably think that I drank the Kool aid- Well our CEO and Chairman did a fantastic job this morning as a key note speaker at Oracle OpenWorld! Not as controversial as other CEOs , but certainly a speech which makes employees very proud to work for Cisco.

John McAbel who has been involved in the preparation of this speech warned me couple of days ago

“We are very excited to have John Chambers at Oracle OpenWorld this year.  It’s the first year he is a key note speaker in four years at the conference  I think it’s a reflection of the growth of the UCS within the Oracle ecosystem  We have now hundreds of customers who are running UCS today , many of these customers are running large Oracle mission critical workload, such as EMC, Qualcom, University of Colarado, and others . So I think that John being here is a reflection of this growth, but also of the overall commitment of the partnership between the two companies Openworld in fact runs on Cisco networking gear and we  run a lot of Cisco on  Oracle eBusiness  Suite  and  Oracle data base . So there is a nice synergy between the two companies

I think you’ll find this  key notes unlike other key notes at Oracle OpenWorld , where we are going to have demonstration on stage of Cisco UCS running Oracle codes, we are also going to show how we can take that technology to help improve how customers will process words and some of the processes you will find them entertaining !”

– He was right !I saw this morning a constant flow of appreciative tweets on John’s speech Here are some of them starting with  Marc Benioff  from SalesForce.com  “John Chambers is delivering one of the best keynotes in our industry. Watching him is humbling. He is as good as they get.”( @benioff)

“Have to say, Cisco CEO John Chambers is an excellent speaker, nice mix of biz, tech and vision RT “(@mfauscette)
“That winds up John Chambers. Impressive talk! I learned a lot.”(@Oracleheretic)
“Keynotes focusing on substance, not style issues. Other keynoters should take note, emulate“(@carterlusher)
“Vendors that speak at industry conf’s should replay John Chambers #oow11 keynote. Very  good balance of Thought Leadership + Product Pitch” (@sameerpatel)
“John Chambers is the best speaker in our industry. #oow11 He sets the bar.”
“Bold & consistent if nothing else” (@ca_bshimmin)
“Great ideas! John Chambers, Cisco President, at Oracle OpenWorld”

I will not go through all the rich content of this entertaining and some times provocative speech  (“If you agree with everything I say today, I haven’t done my job”. John Chambers).  I hope to be very soon in a position to point to a the slide deck or even the recording of the speech – So stay tuned
But here are some talking points (as perceived by the audience) , as well as the first reactions  on this speech about change from The Register and The New York Time

Read More »

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VMworld 2011 Watchlist: Tweets, Videos, Feeds, and News

Today VMware kicks off VMworld in Las Vegas and we’re already seeing interesting news announcements, cool innovations, and informative technical sessions.

If you’re not there in person to be close to the conference action, we’ve gathered together a list of important conference info. Thanks to live feeds, Twitter, and video, you can participate in much of the event from the comfort of your home or office.

Let’s start with some of the fun activities we’re seeing at VMWorld.

Check mate! Just another day at the giant chess board as conference attendees play a rousing game. Check the VMworld You Tube channel to see what else is happening.

httpv://www.youtube.com/watch?v=dI5a_uo_gpI

Make yourself at home…attendees sit in what looks like a video game set, complete with grass cubes for seating.

Keep reading for links to conference materials, live streams, notable tweets, and social media happenings. Read More »

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