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Ghosts, Routers, Zombies! Get Top Cisco Headlines with Partner Update, Halloween Edition

Happy Halloween! Whether you’re commemorating today by telling spooky ghost stories, visiting a haunted house, dressing up in costume, enjoying some colcannon, having a soul cake, or going door to door with the kids yelling “trick or treat!” for candy, have we got a real treat for you.

For this haunted Halloween Partner Update newscast, Andrew and I dress up in costume and cover the news (as always, in less than five minutes).

This week’s headlines include: new innovations across our data center and switching portfolio, Aironet 3600 Series Access Points, a recap of our recent Partner Velocity broadcast covering LinkedIn tips for B2B, details on the next Partner Velocity broadcast on igniting performance and innovation, our 21 favorite mobile apps, how to join our upcoming TweetChat with new VP of Partner Marketing Amanda Jobbins, and much more.

So watch this ghoulish Partner Update, if you dare.

Trick or treat? Keep reading for more details and links to all of the stories we covered, along with timestamps so you can easily find each item in the video.

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Sharks to Drive Mobile Traffic in 2012

To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves.  Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.

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Using Twitter for real-time, personalized marketing

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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Nancy Duarte TweetChat Recap: How to Win over an Audience

On Tuesday October 18, we held a live TweetChat with best-selling author and presentation guru Nancy Duarte, CEO of Duarte Design. (She created the presentation you see in Al Gore’s An Inconvenient Truth.)

During the hour-long chat, Nancy shared a truckload of sage presentation advice, tips on how to spread ideas, tell stories, and ensure the next time you present, your audience will be truly riveted. Thanks to everyone who participated in the chat and congrats to Cisco partner @CapNetSols who won a signed copy of Nancy’s book Resonate.

If you’d like to watch Nancy’s Virtual Partner Velocity video covering this topic and how to truly resonate with audiences, the replay is here. (And be sure to take the survey after you watch Nancy’s video to get your copy of her most recent book “Resonate” and for your chance to win an iPad 2.)

And now, for a full summary of the TweetChat. (You can also visit our TweetChat room to view the transcript.)

To help facilitate discussion, the @PartnerVelocity Twitter handle asked Nancy 10 prepared questions. There were plenty of great audience questions as well, so for easier reading, those are posted after the Q&A along with Nancy’s Golden Nuggets and tips.

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Manufacturing Social Media

Manufacturing Social Media

In 2011, only 30 percent of global manufacturing companies plan to increase spending on social media and community marketing, according to a March report from Forrester Research titled Bigger B2B Marketing Budgets Come With Great Expectations. That compares with 53 percent of pharmaceutical companies and 50 percent of business and professional services companies.

At Cisco, we’re leading the way to change all that. Also, you may have noticed that Cisco manufacturing also has a presence in other social media outlets, but you may not know how or if they are linked together – or even if they are part of the same effort. To that end, I wrote this blog to describe and link to all of our social media efforts in one place.

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