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New Social Media Ebook Offers Free Guidance to Cisco Partners

November 10, 2011 at 10:15 am PST

Many Cisco partners have indicated they want to learn more about how to leverage social media to generate leads, to listen to customers, interact, and network. But you’ve also told us you aren’t sure where to start. We’re here to help!

We’ve marshaled our resources and developed an ebook, “The Cisco Channels Guide to Social Media” to help Cisco partners develop a strategy, set goals, and launch a social media presence.

Take a look at our ebook, download a copy, and share the link via your social networks. Be sure to let us know in the comments if this book was helpful, if you have your own social media successes and insights to share, and which tools you’d like us to cover next time.

Keep reading to view the ebook and download your own copy.
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The Next-Gen Collaborator: Ready for a Mobile Workplace

Today, we’re featuring a guest post from Eric Schoch, senior director for hosted collaboration  in Cisco’s Collaboration organization. Eric is responsible for hosted and “as a service” solutions, strategic pricing and licensing, and business development.

There is simply no denying the increasing importance of being connected. Generation Y in particular, who grew up with mobile devices affixed almost permanently to their hands, views connectivity as one of life’s fundamental resources.

The newest addition to the workforce considers their mobile devices as an essential workplace tool to managing their workload and connecting with their colleagues on the go. While sitting in a meeting or having lunch in the break room, you can almost visualize the text bubbles hovering over crowds of this generation of workers as fingers hammer away at phones and tablets, eyes glued to the shiny screens in their hands. BYOD

But this trend goes far beyond lunch hours and happy hours. As proven by Chapter Two of the 2011 Cisco Connected World Technology Report, the next-generation workforce is demanding flexibility in their choice of devices in both the workplace and remote-work options, illustrating the importance of the Internet in workforce culture. Social media freedom, device flexibility, and work mobility, in the case of 30% of the study’s respondents, are more important when accepting a job than a higher salary.

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Ghosts, Routers, Zombies! Get Top Cisco Headlines with Partner Update, Halloween Edition

October 31, 2011 at 9:15 am PST

Happy Halloween! Whether you’re commemorating today by telling spooky ghost stories, visiting a haunted house, dressing up in costume, enjoying some colcannon, having a soul cake, or going door to door with the kids yelling “trick or treat!” for candy, have we got a real treat for you.

For this haunted Halloween Partner Update newscast, Andrew and I dress up in costume and cover the news (as always, in less than five minutes).

This week’s headlines include: new innovations across our data center and switching portfolio, Aironet 3600 Series Access Points, a recap of our recent Partner Velocity broadcast covering LinkedIn tips for B2B, details on the next Partner Velocity broadcast on igniting performance and innovation, our 21 favorite mobile apps, how to join our upcoming TweetChat with new VP of Partner Marketing Amanda Jobbins, and much more.

So watch this ghoulish Partner Update, if you dare.

Trick or treat? Keep reading for more details and links to all of the stories we covered, along with timestamps so you can easily find each item in the video.

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Sharks to Drive Mobile Traffic in 2012

To clarify, it’s actually the interest in sharks that drives mobile device traffic – not the beasts themselves.  Although sharks are some of the planet’s most mobile creatures, they lag in spending on tech gadgets due to a lack in household income and thumbs.

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Using Twitter for real-time, personalized marketing

October 21, 2011 at 3:04 pm PST

Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »

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