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Cisco Support Community: Winner of the 2011 Forrester Groundswell Award for Supporting Social Media

Many companies today are jumping on the bandwagon to add custom social media accounts to their list of web properties. The Cisco Support Community team is one such group, but this team has done so particularly well and seen great successes with their endeavors.

In early 2010, they launched and revamped their social initiatives in hopes of staying connected with customers and extending the community beyond Cisco’s immediate reach. Just over a year afterward, the team was recognized as the winner of the 2011 Forrester Groundswell Award in the B2B Supporting Category. What’s more, Cisco estimates that the community-based support on Facebook and Twitter is saving the company more than $400K annually! Not everybody rises to fame with the fruits of their social media labor. I was curious to find out what the team did that led to such positive results, so I chatted with Pratibha Gupta and Mohan Rao, leads of the social media branch of the Support Community team.

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Hey, it was a joke. No need for handcuffs.

Last week it was reported in the media that two British tourists were detained at Los Angeles International Airport due to the threatening tone of messages on Twitter (“tweets”), as one of the two travelers had said that they were going to “destroy America” on their holiday. It turns out that either the U.S. Department of Homeland Security (DHS) noticed those tweets through their efforts to monitor social media, or, as has been suggested more recently, someone explicitly reported the tweets to DHS as a prank. The legal ramifications of this event are worthy of examination when we consider that this event contains elements of language (slang), location (whose laws apply based on where the alleged events took place), and intent — particularly if the prank allegation turns out to be true. Read More »

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Social Media Nerve Center

This is Cisco Live UK: Day 4, Part 1

Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality?  Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”

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8 Fab Topics in 8 Hours: “Social Enterprise” Day 1 Agenda #SMWSF #SMWCisco

Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register.  All times are in Pacific Standard Time.

8:00 – 8:55 Networking Breakfast

8:55 – 9:00 Welcome

9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens
Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.

Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco

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10:00 – 10:50 Cisco’s Social Media Journey
This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. 

Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco

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11:00 – 11:50 Panel: The Road to Becoming a Social Business
This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned. 

Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »

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Cisco Has 100K Twitter Followers. Now What?

Recommend a friend and get Cisco schwag from The Network!

Last week, @CiscoSystems reached 100,000 followers. We wanted to take this opportunity to spotlight the profile of an @CiscoSystems follower and our top 10 most popular tweets of 2011. If you fit this profile and like what we tweet about, please follow us. If you’re already following us and know a friend who fits this profile, send an @reply to @CiscoSystems with your friend’s Twitter handle and we’ll send you Cisco schwag from “The Network“! Be sure to also include the hashtag #followcisco. While supplies last.  More details at the end of this post.


Recommend A Friend For Cisco Gear from “The Network

  • If your friend is tech savvy and wants to know more about Cisco, send a tweet to @CiscoSystems with your friend’s Twitter handle and the hashtag #followcisco
  • Be sure to follow @CiscoSystems and we will coordinate with you to mail out “The Network” gear
  • Spam entries will be ignored
  • While supplies last

For additional terms and restrictions, see Cisco’s official Terms and Conditions.

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