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Engaging Teams in Social Media: Twitter Chat – August 20, 2013 #CiscoSMT

August 6, 2013 at 10:35 am PST

AN13591As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available.  As teams build community engagement, they learn and share insights with colleagues, partners and customers.

On August 20, 2013,  Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:

•  Steps to develop a culture of sharing for employees

•  Content types that resonate for teams to engage in social sharing

•  Biggest challenges that employees face in social participation for the brand

•  Recognizing and rewarding teams for participation

•  Gamification aspects of sharing strategy

Do you have additional questions for this chat you would like to discuss? We’d love to hear from you!  Submit them in advance to @CiscoSocial or add your questions in the comments box below.

Moderator: @CiscoSocial

Date/Time: August 20, 2013,  10:00am – 11:00am Pacific Standard Time

Follow Hashtag: #CiscoSMT

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All Day Tweet Chat: What Should IoE Connect?

In a world of connected people, process, data and things, what would you connect? That is the question of the day as Cisco hosts an all-day Tweet Chat next week with WIRED Magazine.

Cisco Tweet Chat WIRED

On Tuesday, July 23 between 6:30 a.m. and 10 p.m. EST, submit an item you would like to see connect to IoE, and Cisco experts like me will be there live to talk about your idea. The latest ideas and conversations from around the globe will be featured on the WIRED.com homepage throughout the day, so be on the lookout for your ideas to appear in the feed. You can add your ideas directly within the experience on WIRED.com, or via Twitter.com. Either way, simply tag your tweets with #IoE and @Cisco to join the conversation.

So, what do you think should be connected to the Internet of Everything? Mark your calendars to chat with us live on Tuesday on WIRED.com, and join the IoE conversation on Twitter until then.

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#CoxCiscoTV TweetChat at CES and #PersonalTV Instagram Photo Contest

Guest Blog by Sarah Evans, Social Media Correspondent

Sarah-Evans

Sarah Evans (@prsarahevans) is the chief evangelist at Tracky and owner of Sevans Strategy, a public relations and new media consultancy. She’s the author of new book, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 120,000 people. A “for good” advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer. Sarah can be seen in Vanity Fair’s Americas Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entrepreneur’s Top 10 Hot Startups of 2010.

For the past few days I’ve had the privilege of serving as entertainment services provider Cox Communications social correspondent at the 2013 Consumer Electronics Show (CES) and working very closely with the Cisco team promoting the personal TV experience. TV is everywhere at CES. And it’s right on par. Nielsen says that Americans are actually watching more TV than ever – about 34 hours per week, in fact.

Cox and Cisco have been working very closely this week with joint announcements on the personalized television experience. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy. While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation. Learn more about the announcement here.

It’s hard to miss the focus on hardware at CES, specifically on size and sharpness. However, I think the real story about TV at CES is what’s happening on the backend. And what’s the big innovation? The personalization, synchronization and socialization of video, with personal on the forefront.

To keep the buzz around TV going I moderated a #CoxCiscoTV Twitter chat to talk more about the idea of #PersonalTV with Cox Communications and Cisco executives. Our Twitter lineup was made up of:

  • Len Barlik, EVP of Product Development, Cox Communications (@Cox_PR)
  • Martin De Beer, SVP of Video and Collaboration Group, Cisco, (@MartinDeBeer)
  • Nick Thexton, CTO, Service Provider Video Technology Group, Cisco, (@CiscoSPVideo)

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#smtraining Twitter Chat Recap

It’s been a whirlwind week for the Cisco Social Media Business Group. We completed a 2-month, internal core course series, that included over 30 introductory to advanced level offerings for employees. And we held our first @CiscoSocial #smtraining Twitter chat with @petra1400, @christyjpark,  and myself (@elhoust) just yesterday! We appreciate everyone’s participation and insights!

Building on our initial training blog post, Twitter chat framing, and 13 tips and tricks post,  here are some of the interesting key takeaways.  For those that would like to access the #smtraining Twitter chat transcript, here is a handy link.

@CiscoSocial #smtraining Twitter Chat Key Takeaways Read More »

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Cisco Social Media #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

Cisco #smtraining Twitter Chat

As social media continues to grow and gain even more momentum, organizations need to find ways to empower their best brand ambassadors with the right tools and to create more impact.  From creating guidelines, to setting as examples, to training others, there are many ways organizations can enable their employees.

In a recent blog post “Creating a Social Media Training Program that Works”, we outlined a social media training program we’ve implemented at Cisco. Now that it’s in place, we want to hear from you, share more insights, and exchange new ideas.

Join @petra1400, @elhoust, and @christyjpark for a  special @CiscoSocial Twitter chat on Thursday, August 2 from 9-10a.m. PDT, following the #smtraining hashtag directly on Twitter or another Twitter application. We will dive into the following areas and encourage everyone to participate in the lively discussion!

  • Setting the social media training strategy
    • What goes into it?
    • How does it work?
    • Who’s involved?
  • Creating the appropriate content
    • What’s the framework?
    • What’s in it for the participant?
    • How does the content come together?
  • Sustaining the program
    • How is it maintained?
    • What are key tips to keep in mind?
    • What does it take to implement the program?

Let’s get the conversation started before the @CiscoSocial #smtraining Twitter chat. Share your ideas (through the comment section below or on Twitter using #smtraining) regarding ways your organization is including social media training or pose questions you would like to ask the panelists. We look forward to your participation and lively discussion!

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