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The End of TV?

While traveling this week I had the opportunity to read David Meerman Scott’s great new book, Real-Time Marketing, dealing with the new ways that marketers are engaging with their customers.  It is a definite worthwhile read, full of examples of how the case studies highlighted there could be applied to our business…but what struck me was that TV isn’t really as much of a factor anymore as it used to be…

In industry journals, there has been an on-going debate about the extent of “cord-cutting,”  the act of a consumer like you or me (also considered a subscriber by the service providers themselves) deciding to cancel their cable or IPTV service now that they can view a show via the internet, say from a service like iTunes or Hulu in the U.S.  Conflicting statistics are being quoted left and right by different sides of the argument, which reminds me of Chris Brogan’s hilarious quote at a presentation I saw him give this Summer which, paraphrased, is “83.7 percent of all statistics are false.”   Now I’m not saying one side or another is false but are likely just looking at the situation from different perspectives.  Regardless of who’s right and what the extent really is, there is certainly some element of truth to it which means TV isn’t as much of a factor anymore as it used to be…

Personally, I wouldn’t want to get rid of my TV service. Without being able to get my Formula 1 fix or watching the Longhorn game (which in Austin is mandatory for citizenship), it would be like all the sacrifice but none of the grace of joining a monastery.   But I have to admit that in my daily life, I am spending more time than ever with my tablet, PC, and phone…and as much as I love my TV, it isn’t really as much of a factor as it used to be…

Now if I’m wondering about all of this, just think about what my TV must feel like?  I can’t imagine its feelings of inadequacy, insecurity, and self-doubt.  At this time of year in particular, we can’t just focus on ourselves and be selfishly blind to the needs of our Televisions - which is why I am so glad to see that there is a support group for TVs themselves.

And even better is that hope is on the way for this noble and central member of our device family on January 5th.

P.S.  Is it just me or does that TV counselor look just like an investigative reporter I once met?

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2 Comments.


  1. I just don’t watch TV like I used to. It was a 7-day-per-week ritual for me when I first got married and settled down in my first apartment 20 years ago. I was addicted to a PILE of sitcoms and dramas. But now, the only time I will plant myself on the couch and connect with my 32″ LCD is when a football game or sporting event is on. Now I watch reality shows, educational shows, and movies on my computer via services like Hulu, CBS.com, and Netflix. Funny thing, I watch more content on my iPhone than my LCD television set. Sign of the times, I guess.

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  2. I just canceled my TV Service today. I can’t justify paying $100 a month for a Service that I just dont use. The trend in Television seems to be on demand. I use Netflix and Hulu over a WIFI streaming device in conjunction with my 52″ LED and I couldn’t be happier.

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