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Cisco and Cox at CES: Evolving Second Screen TV with Next-Gen Mobile App

Today at CES in Las Vegas, Cox Communications took the wraps off of a slate of expansions to second screen TV today, during a private press reception at the Wynn Hotel. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy.

While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation.

This builds on Cox’s “Trio Program Guide,” which Read More »

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Who enables over 50% of all digital cable homes in India to watch TV? We do.

jayant_changrani_zdpBy Jayant Changrani, Country Head and General Manager – India, NDS, now part of Cisco

As we near the end of the calendar year, the last part of which as a newly acquired Cisco company, we’ve reached yet another milestone in India. At the end of 2011, NDS celebrated that its solutions were enabling digital TV for over 20 million homes in India, and according to market statistics effectively 100 million viewers. Today, we are proud to announce that we are enabling digital TV for over 50% of all digital cable homes in the country.

Our work with small, medium and large operators to help transition their platforms to digital ahead of the government mandated analogue switch off (the first deadline for which just passed on 31st October), has meant that we’ve been able to support the transition and launch of digital TV services across the country.

As a company we are actively supporting the digitization process in India for Read More »

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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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Reinventing the TV Experience

As the eyes of the world focus on London for the next two weeks, we expect to see a significant amount of media coverage around the role social media and online viewing are playing in shifting TV viewing habits.  Cisco is helping reinvent that TV experience with our Videoscape platform, which provides the technology to create a personalized and interactive multiscreen experience. We’re also a partner of NBC in a pretty cool demonstration around the future of TV at the Olympics.

This week, Cisco’s David Hsieh and Yoav Schreiber hosted a webcast to discuss how shifting consumer media consumption habits are having an impact on the business models of everyone in the business. They also delve into how Videoscape is allowing content owners, aggregators and service providers to compete in the emerging multi-screen market.

Check out the webcast here.

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The Evolving Video Landscape

As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place.  Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.

Amidst the growth some underlying trends reveal current consumer preferences –  compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption.  Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010!  We believe the multiple device phenomenon will diversify – the number tells the tale.

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