As the eyes of the world focus on London for the next two weeks, we expect to see a significant amount of media coverage around the role social media and online viewing are playing in shifting TV viewing habits. Cisco is helping reinvent that TV experience with our Videoscape platform, which provides the technology to create a personalized and interactive multiscreen experience. We’re also a partner of NBC in a pretty cool demonstration around the future of TV at the Olympics.
This week, Cisco’s David Hsieh and Yoav Schreiber hosted a webcast to discuss how shifting consumer media consumption habits are having an impact on the business models of everyone in the business. They also delve into how Videoscape is allowing content owners, aggregators and service providers to compete in the emerging multi-screen market.
As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place. Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.
Amidst the growth some underlying trends reveal current consumer preferences - compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption. Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010! We believe the multiple device phenomenon will diversify -- the number tells the tale.
By Roland Klemann, Director of Service Provider Practice, Western Europe, Internet Business Solutions Group
Although the coaxial cable may have been born in 1929, predictions of its death have been greatly exaggerated.
While traditional models for consuming television are indeed under siege—from time-shift TV, over-the-top video, and an ever-expanding array of new devices—cable remains highly relevant, even in an age of exploding data traffic. In fact, with savvy deployment of Wi-Fi services, cable providers can seize an opportunity—not in spite of the mobile data deluge, but because of it.
After all, that sleek new iPad—introduced last week while I was attending the Cable Congress in Brussels—boasts dazzling video resolution. But for network operators, it only adds to a growing problem. They are already reeling under the burden of a massive upsurge in traffic, from tablets and IP-enabled devices of all kinds. What’s worse, they are still at the low end of an ongoing mobile data explosion. Cisco’s Virtual Networking Index predicts an eighteen-fold increase in mobile traffic from 2011 to 2016.
As a result, two things are breaking down: 1) the physical capacity of the networks, and 2) their economics. Theoretically, mobile carriers can build enough macro cells to carry all the traffic in the world, but in reality, that gets prohibitively expensive—fast. No wonder some are feeling an encroaching sense of doom.
Guests for the weekend? Move the TV to the guest room. Wish you could have three TVs to follow this weekend’s games? Go for it. With this no new wires solution, the “plumbing” is no longer an issue.
We Cisco people call it our ISB7005 wireless set-top box and our VEN401 wireless access point. One is a set-top that can be located anywhere in the house; the other is a video-optimized wireless access point. Read More »
If there’s one thing that service providers are familiar with, it’s change. There’s been nothing but change -- wave after wave of disruptive change -- from the industry deregulation of the 1980s, the convergence of voice, data, and video of the past couple of decades, to the current era of digital media, which devours SP capacity without contributing equivalent revenue. But if you see change as opportunity, the projections of overwhelming future video growth is the potential “mother lode.”
The challenge is finding ways to monetize video traffic. This can be done by breaking out of traditional mindsets and adopting a two-sided business model -- serving consumers as well as customers and business partners.